The Onyx Professionals bath and body collection is a new range of cosmetics from the manicure and pedicure product brand that will help extend its expertise to the rest of the body. The products include the Foaming Sugar Scrubs, Hydrating Shiner Mists, Hydrating Body Lotion & Serum Duos, Hydrating Dry Body Oil and Essence Duos and more. The products put ingredients like plant-based squalane, shea butter, niacinamide, ceramide and sea buckthorn seed oil in the spotlight.
The Onyx Professionals bath and body collection was developed with consumer insights at the forefront to ensure it would meet the needs of consumers both today and tomorrow. The product range will make its debut at Walmart starting March 23, 2024.
Why This Trend Is Growing
- Affordable Skincare-inspired Products
- Opportunity for brands to democratize skincare benefits with affordable products for a wider audience.
- Plant-based Cosmetic Ingredients
- Innovation potential in harnessing the power of plant-based ingredients for holistic beauty solutions.
- Consumer-centric Product Development
- Advantages for companies focusing on consumer insights to create tailored and future-proof product lines.
Industries Being Reshaped
- Beauty & Personal Care
- Exploration of new formulations and pricing strategies can revolutionize the beauty and personal care sector.
- Retail & Distribution
- Shifting consumer preferences present opportunities for retailers to offer innovative skincare-inspired products.
- Market Research & Consumer Insights
- Utilizing consumer data can drive disruptive innovation in developing products that align with evolving consumer needs.
