Top 100 Hair Trends in 2024

From Infrared-Heated Hair Brushes to Heatless Styling Balms

— February 5, 2025 — Fashion
2024 hair trends embrace innovation and sustainability, offering tools and products prioritizing health, style, and eco-consciousness. From heatless solutions to high-tech styling tools, these trends cater to modern consumer demands.

Oribe’s 'Hair Alchemy Heatless Styling Balm' is designed for fine to medium hair types and supports low-maintenance, heat-free styling. Infused with fermented yerba mate extract and golden oak mushroom extract, the balm nourishes hair while creating frizz-free, lasting styles. Packaged in 100% post-consumer recycled plastic, it reflects a commitment to sustainability, catering to consumers seeking both function and eco-friendliness.

BondiBoost’s 'Infrared Heated Round Brush' uses advanced infrared technology to add 67% more volume and 47% more shine without heat damage. Suitable for all hair types, it creates soft waves while addressing common concerns like frizz and dullness. Aloe-infused bristles enhance performance, making this tool a must-have for achieving sleek, bouncy styles.

These trends highlight the growing demand for innovative, effective, and sustainable haircare solutions, revolutionizing how consumers approach styling and hair health. For more hair innovations in the year ahead, check out Trend Hunter’s 2025 Trend Report.
7.3
Score
Popularity
Activity
Freshness
100
Over-40 Haircare Collections
Over-40 Haircare Collections
Commence Haircare Was Developed by Brooke Shields for Mature Hair
<
99
High-Performance Reparative Haircare
High-Performance Reparative Haircare
Rita Ora's TYPEBEA Brand Focses on Hair Growth and Health
<
98
Color-Preserving Hair Masks
Color-Preserving Hair Masks
The Phyto Color Extend Mask Prolongs Shine, Intensity and Radiance
<
97
Australian Haircare Expansions
Australian Haircare Expansions
BondiBoost Launches the New Heat Protectant Spray and Hot Brush
<
96
Advanced Beauty Hair Masks
Advanced Beauty Hair Masks
KBOND20 is the Latest Addition to Joico's Defy Damage Collection
<
95
Scalp Care Dry Shampoos
Scalp Care Dry Shampoos
COLAB Pure Nude is a Dry Shampoo for Sensitive Scalps
<
94
One-Stroke Smart Stylers
One-Stroke Smart Stylers
ghd Chronos Continuously Adapts for an Optimal Styling Experience
<
93
Pink Hair Drying Brushes
Pink Hair Drying Brushes
Calista's StyleDryer Pro is Available in a Pink Sand Color
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92
Targeted Nutritive Haircare
Targeted Nutritive Haircare
LHC is a Line of Haircare That Specifically Supports Extension Wearers
<
91
Detox Dry Shampoos
Detox Dry Shampoos
OLAPLEX's No.4D Clean Volume Detox Dry Shampoo is Now Travel-Friendly
<
90
Vegan Hair Extension Products
Vegan Hair Extension Products
DESIGNME Unveiles Its Latest Offering, the Hair Extension Trio
<
89
Heatless Styling Balms
Heatless Styling Balms
Hair Alchemy by Oribe Fortifies Heatless and Air-Dried Styles
<
88
Molecular Repair Haircare
Molecular Repair Haircare
Absolut Repair Molecular Addresses Damage at the Molecular Level
<
87
Coarse Haircare Collections
Coarse Haircare Collections
Redken is Unveiling a New Curly Haircare Line Ahead of Summer
<
86
Curl-Focused Styling Products
Curl-Focused Styling Products
Innersense Debuts a New Haircare Product for 4C and Other Curl Types
<
85
Sea Salt-infused Hairsprays
Sea Salt-infused Hairsprays
The KMS Hairplay Sea Salt Spray is Strong and Impactful
<
84
Warmth-Addressing Haircare Products
Warmth-Addressing Haircare Products
WEN by Chaz Dean Has Introduced Two New Products
<
83
Natural Indian Hair Remedies
Natural Indian Hair Remedies
Nature Spell Offers Natural Indian Hair Remedies
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82
Charcoal Dry Shampoos
Charcoal Dry Shampoos
Briogeo's Scalp Revival Charcoal + Biotin Dry Shampoo is Vegan-Friendly
<
81
Deep Detox Shampoos
Deep Detox Shampoos
milk_shake® Introduces Its New Health-Conscious Deep Detox Shampoo
<
80
Secret Salon Campaigns
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
<
79
Sweat-Activated Dry Shampoos
Sweat-Activated Dry Shampoos
Batiste's Dry Shampoo Innovation Releases Fragrance During Activity
<
78
Hair Care Retail Expansions
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
<
77
Coconut Oil-Infused Hair Masks
Coconut Oil-Infused Hair Masks
Remilia Hair Boasts a Nourishing Green Coco Hair Mask
<
76
Three-Day Wig Pop-Ups
Three-Day Wig Pop-Ups
Luvme Hair Recently Hosted a Three-Day Pop-Up Event in Atlanta, Georgia
<
75
Hair Care Retail Expansions
Hair Care Retail Expansions
Bumble and Bumble Launches Its Storefront on Amazon
<
74
Ingrown Hair Wipes
Ingrown Hair Wipes
EWC TREAT's 3-in-1 Brightening Wipes Treat and Prevent Ingrowns
<
73
Moisture-Rich Curl Haircare Products
Moisture-Rich Curl Haircare Products
The Verb Curl Collection is Introducing a New Product
<
72
Soothing Fermented Haircare
Soothing Fermented Haircare
JooY's Scalp Care is Fueled by Superfoods & Asian Herbal Therapy
<
71
High-Protein K-Beauty Haircare
High-Protein K-Beauty Haircare
South Korea's Kundal Recently Launched in US Costco Stores
<
70
Lightweight Blowout Haircare Solutions
Lightweight Blowout Haircare Solutions
SexyHair Launches Two Products That Will Elevate One's Hair
<
69
Co-Branded Regency-Era Capsules
Co-Branded Regency-Era Capsules
Kitsch Introduces Limited-Edition Bridgerton Collaborations
<
68
Restorative Haircare Lines
Restorative Haircare Lines
Pantene's Miracle Collection Targets Three Specific Problems
<
67
Black Vanilla Conditioner Sprays
Black Vanilla Conditioner Sprays
Carol's Daughter Aims to Hydrate and Increase Shine
<
66
Eco-Friendly Upcycled Haircare
Eco-Friendly Upcycled Haircare
InnerJoi by Joico Features Apple Extract and Olive Esters
<
65
Growth-Promoting Laser Caps
Growth-Promoting Laser Caps
Scienlodic is Unveiling its New Red Light Therapy Cap for Hair Growth
<
64
Digital Haircare Activations
Digital Haircare Activations
Amika's Roblox Debut Invites Players into the 'Amikaverse'
<
63
Growth-Promoting Hair Care Solutions
Growth-Promoting Hair Care Solutions
KeraFactor's Products Combat the Effects of Styling Practices
<
62
Affordable Targeted Haircare
Affordable Targeted Haircare
being Makes Hair for All Hair Types & Textures at Accessible Prices
<
61
AR Hair Color Billboards
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
<
60
Touch-Activated Dry Shampoos
Touch-Activated Dry Shampoos
This Batiste Dry Shampoo Releases Fresh Scent On Demand
<
59
Advanced Haircare Sollutions
Advanced Haircare Sollutions
Elevai Skincare's Elevai S-Series is a Line of Hair & Scalp Products
<
58
Multitasking Heat Protection Sprays
Multitasking Heat Protection Sprays
Gold Lust Dry Heat Protection Spray Repairs and Reduces Frizz
<
57
Scalp Massage Combs
Scalp Massage Combs
VAMA Wellness' Scalp Massage Comb is Chic and Functional
<
56
Black-Owned Curl Brands
Black-Owned Curl Brands
4U by Tia is Introducing Its Newest Formula, a Soft Curl Defining Mousse
<
55
Liquid-Free Shampoos
Liquid-Free Shampoos
Small Wonder's Signature Shampoo is a Powder Activated by Water
<
54
Characterized Haircare Campaigns
Characterized Haircare Campaigns
NEXXUS Debuts 'The Style Swap' Campaign Starring Lindsay Lohan
<
53
Bio-Fermented Hair Treatments
Bio-Fermented Hair Treatments
The Rootist's Formulas Replace Water with The Rootbiomic Ferment
<
52
Chelating Detox Shampoos
Chelating Detox Shampoos
Coco & Eve's Clarifying Detox Shampoo Features Hibiscus Cider Vinegar
<
51
Rapid Repair Haircare
Rapid Repair Haircare
The Dove Bond Strength Serum Mask Offers 10 Benefits in a Minute
<
50
Exfoliating Scalp Massagers
Exfoliating Scalp Massagers
Pommeshell's Scalp Massager Enhances the In-shower Haircare Routine
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49
Self-Adjusting Hair Removal Devices
Self-Adjusting Hair Removal Devices
The Braun IPL Skin i·expert Adapts to Different Skin Tones
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48
Strengthening Scalp Health Oils
Strengthening Scalp Health Oils
Briogeo's Rosemary Pre-Wash Oil is Vitamin-Enriched
<
47
Expressive Haircare Campaigns
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
<
46
Acne-Safe Haircare
Acne-Safe Haircare
CLEARSTEM Skincare's Hydrating Hair Care is Non-Comedogenic
<
45
AI-Supported Scalp Haircare
AI-Supported Scalp Haircare
The Dove Scalp + Hair Therapy Range Works with an AI Therapist
<
44
Smart RFID Hair Dryers
Smart RFID Hair Dryers
Dyson's Latest Professional Hairdryer is Lighter and Smarter
<
43
Colorful Multi-Functional Blowout Brushes
Colorful Multi-Functional Blowout Brushes
CHI's Vibes Get Me Bodied Blowout Brush is Versatile
<
42
Peptide-Infused Haircare
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
<
41
Clip-in Curtain Bangs
Clip-in Curtain Bangs
Luxy Hair Launches Runway-Ready Instant Bangs
<
40
Versatile Thermal Brush Tools
Versatile Thermal Brush Tools
Calista's FAUXblo Thermal Blowout Brush Offers Salon Quality Results
<
39
Dry Shampoo Powders
Dry Shampoo Powders
The Rootist Debuts Its Clarify Dry Shampoo Powder for Oily Hair
<
38
Leave-In Scalp Massage Serums
Leave-In Scalp Massage Serums
Silvering Beauty Boasts the Root Rouser Serum
<
37
Multi-Functional Styling Product Ranges
Multi-Functional Styling Product Ranges
Briogeo Haircare Introduces Its Style + Treat™ Collection
<
36
Biotech Dry Shampoos
Biotech Dry Shampoos
K18's AirWash Features Freshly Patented odorBIND Smart-Release Biotechnology
<
35
Tone-Correcting Hair Oils
Tone-Correcting Hair Oils
Moroccanoil Treatment Purple Neutralizes Brassiness
<
34
AR-Enhanced Hair Dye Boxes
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
<
33
Floral Hair Perfumes
Floral Hair Perfumes
Gisou is Dropping a Rose Version of Its Beloved Honey-Infused Hair Perfume
<
32
Spooky Hair Color Lines
Spooky Hair Color Lines
Splat Hair Color Draws Inspiration from Beetlejuice Beetlejuice
<
31
Scalp-Caring Smart Hairdryers
Scalp-Caring Smart Hairdryers
The Dyson Supersonic Nural is Compact with a Specialized Scalp Mode
<
30
Hair-Repairing Leave-In Treatments
Hair-Repairing Leave-In Treatments
Function of Beauty Launches the PRO Bonding Leave-In Treatment
<
29
Clean Frizz Control Haircare
Clean Frizz Control Haircare
The Noughty Frizz Magic Collection Features Three Products
<
28
Curly Hair Volumizing Brushes
Curly Hair Volumizing Brushes
Bounce Curls Added to it EdgeLift Brush Collection
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27
Red Light Treatment Hats
Red Light Treatment Hats
HigherDose's Red Light Hat Supports Scalp and Hair Health on the Go
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26
Water-Based Hair Serums
Water-Based Hair Serums
Glow For It's Hair Growth Serum Uses Caffeine & Clover Flower Extract
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25
Science-Backed Reparative Haircare
Science-Backed Reparative Haircare
Skin Fillers Inspired the Garnier Fructis Hair Filler Line
<
24
High-Performance Everyday Haircare
High-Performance Everyday Haircare
epres' Shampoo and Conditioner Feature Biodiffusion Technology
<
23
Infrared-Heated Hair Brushes
Infrared-Heated Hair Brushes
BondiBoost's Infrared Heated Round Brush is a High-Tech Styling Tool
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22
Wall-Mounted Hair Catchers
Wall-Mounted Hair Catchers
HairStixies is a "Hassle-Free Hair Catcher for Your Shower"
<
21
Biotin-Free Hair Supplements
Biotin-Free Hair Supplements
Lemme Grow Supports Hair Growth for Those with Sensitive Skin & Hair
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20
Desert-Inspired Dry Shampoos
Desert-Inspired Dry Shampoos
Dae's Fairy Duster Dry Shampoo is Infused with Mojave Yucca
<
19
Playful Hair Gift Sets
Playful Hair Gift Sets
Lush Has Introduced a New Range of Colorful & Nourishing Hair Gift Sets
<
18
Virtual Wig Try-Ons
Virtual Wig Try-Ons
Perfect Corp. & NAO-ART Created a GenAI Experience for Trying on Wigs
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17
Hair-Strengthening Scalp Massagers
Hair-Strengthening Scalp Massagers
Your Hair is in for a Treat with Foreo's Led Hair Massager
<
16
Gender-Neutral Intimate Trimmers
Gender-Neutral Intimate Trimmers
The Philips Norelco OneBlade Intimate is Unisex and Gentle
<
15
Sensorial Personal Care Products
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
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14
Mood-Boosting Haircare
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
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13
Volumizing Dry Shampoos
Volumizing Dry Shampoos
Kitsch's Dry Shampoo is Enriched with Rice Protein & Niacinamide
<
12
AI-Powered Hair Color Technology
AI-Powered Hair Color Technology
Fresha Invests in In Yuv to Spearhead Ground-Breaking Innovation
<
11
Palm-Sized Shavers
Palm-Sized Shavers
The Panasonic Palm Shaver Was Announced at CES 2024
<
10
Skin Barrier Support Showerheads
Skin Barrier Support Showerheads
The Canopy Handheld Filtered Showerhead Soothes the Skin & Scalp
<
9
Molecular Scalp Serums
Molecular Scalp Serums
SickScience's PowerCycle Scalp Treatment Serum Featrures Exosome Tech
<
8
Modern Daily Hair Serums
Modern Daily Hair Serums
Remilia Hair'a Cosmocap Targets Dry and Damaged Hair
<
7
Infrared Light Hair Dryers
Infrared Light Hair Dryers
L'Oréal Groupe Unveiled AirLight Pro at CES 2024
<
6
User-Centric Hair Curlers
User-Centric Hair Curlers
Speck Design Debuts the Helix Hair Labs Curl Definer
<
5
Viral Japanese Hair Masks
Viral Japanese Hair Masks
The Shiseido Fino Hair Treatment Mask Smooths and Rejuvenates
<
4
Collaborative Limited-Edition Holiday Collections
Collaborative Limited-Edition Holiday Collections
Aveda & Altuzarra Partner for an Exciting Launch
<
3
Hair Vitality Supplements
Hair Vitality Supplements
Centred's Hair Growth Vitamins Nourish Locks from Within
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2
Multi-Dimensional Hair Dyes
Multi-Dimensional Hair Dyes
dpHUE’s Color Dream Enhances Natural Color and Shine in 20 Minutes
<
1
Comprehensive Modern Haircare Lines
Comprehensive Modern Haircare Lines
Kenra Professional Debuts a New Shampoo & Conditioner Line
<