Floral Hair Perfumes

Gisou is Dropping a Rose Version of Its Beloved Honey-Infused Hair Perfume

Fans of Gisou's bee-powered haircare products have been using and loving the brand's original honey-infused hair perfume for years, and soon, the brand will be launching a floral edition called Wild Rose. This all-new edition boasts notes of wild roses at its heart, plus a comforting base of vanilla and the sweet notes of the brand's signature Mirsalehi Honey.

This luxuriously wild and romantic honey-infused hair perfume is not just beautifully aromatic, it's also packed with nourishing benefits. Mirsalehi Honey doubles as a natural humectant to enhance the moisture balance, and this powerhouse ingredient is joined by other hero haircare ingredients like argan oil. This hair perfume is ready to be spritzed to refresh dull and dry hair in between washes or after styling.

Floral Hair Perfumes
The rise of floral hair perfumes offers a new way for consumers to add a fragrant touch to their haircare routine.
Wild Rose Edition
Gisou's new Wild Rose edition hair perfume is set to captivate customers with its romantic scent and nourishing benefits.
Nourishing Hair Perfumes
The inclusion of hero haircare ingredients like argan oil and honey in hair perfumes provides consumers with a multi-purpose product for refreshing and moisturizing their hair.

Sectors Adopting This

Haircare
The haircare industry can explore the potential of incorporating floral scents and nourishing ingredients into their products, following the success of floral hair perfumes.
Fragrance
The fragrance industry can tap into the trend of hair perfumes, offering consumers a unique way to experience and enjoy their favorite scents.
Personal Care
The personal care industry can benefit from the rise of hair perfumes by creating innovative products that offer both fragrance and nourishing benefits for the hair.
SCORE
6.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 85%
Activity 90%
Freshness 22%