Hair Trends

When it comes to hair styling, techniques are constantly changing to appease both personal tastes and cultural inspirations. Focusing on innovations in hair products, accessories and DIY tutorials, Trend Hunter’s hair category is helping to keep you in the loop on everything style and beauty related.

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Multi-Use Touch-Up Powders

This Madison Reed Powder Kit Instantly Refreshes Roots & Brows

The Great Cover Up Root Touch Up + Brow Filler is a 2023 Allure Best of Beauty Award Winner in the Best Hair Color in the Root Coverage category. This multi-use powder-based temporary root touch-up... MORE

Health-Boosting Hair Volumizers

This Hair Volumizer Features Innovative Non-Drying Technology

While many hair volumizer products can leave hair dry and damaged, COLOR WOW’s innovative Xtra Large Bombshell Volumizer formula rejects this pattern, providing consumers with the stylish... MORE

Purple Toning Solid Shampoos

Kitch Created a World-First Toning Solid Shampoo with Biotin

Driven by consumers’ desire for waste-reducing, concentrated hair care products, there are tons of solid shampoo products on the market and one that commands attention is Kitch’s Purple... MORE

Luxe Replenishing Hair Masks

The S24 Rapid Recovery Hair Mask Restores a Healthy Appearance

SpoiledChild, the AI beauty brand that believes “the majority of consumers use products they don’t need,” released the S24 Rapid Recovery Hair Mask as its newest targeted product powered... MORE

Intensely Hydrating Haircare Products

JVN's Hydrating Conditioner & Shampoo are Performance-Driven

Intensely hydrating products may be of interest to individuals who struggle with frizz and dryness. Luckily, brands like celebrity-owned JVN provide performance-driven solutions. In this category,... MORE

Hair Density-targeting Men's Ranges

Jack Black Expands Its Men's Hair Care Collection

Jack Black is expanding its men’s hair care collection with the introduction of three new products. These include the Scalp Scrub & Shampoo, the Leave It In Hair & Beard Balm, and the... MORE

Prebiotic Haircare Products

Straand Boasts the Crown Cleanse Shampoo & the Crown Boost Conditioner

Contemporary brand Straand boasts The Daily Duo, a prebiotic haircare set that will promise to hydrate, nourish, and revive. The set includes The Crown Cleanse Shampoo and The Crown Boost Conditioner.... MORE

Creator-Backed Brand Expansions

Brad Mondo’s Xmondo Hair Color Line Expands to Sally Beauty Stores

Brad Mondo, a distinguished hairstylist renowned for his innovative contributions to the realm of hairstyling, has introduced his Xmondo hair brand to Sally Beauty. The initial collection comprises... MORE

Minimalist Hair

Hair care brands prioritize minimalism in the same way some skincare brands are

Trend - With minimalism in skincare being popular in reaction to the several-step routines that were overwhelming or inacessible to many consumers, brands in the hair care industry are following suit. Minimal ingredients and products in lines are on the rise as brands look to prioritize simple yet effective routines.

Insight - With the vast range of choices that consumers have in the personal care space, many find themselves overwhelmed with their options. Minimalist personal care routines are becoming more popular among low-maintenance consumers who want to maintain their health and beauty without it taking up too much time in their routines.

Workshop Question - How could your brand make purchase decisions less overwhelming for customers?

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