Hair Trends

Trend - Brands are introducing hair collections specifically made for styles such as braids, twists, locs, and wigs. These products, designed to manage frizz, cleanse the scalp from dirt, and maintain hair health, help consumers achieve thriving hair while allowing them to sport protective options.

Insight - A vast majority of the products in the hair aisle cater to the management of natural hairstyles, but consumers often struggle to find solutions that work with protective styles. In response, companies are introducing specialized ranges for consumers looking to reduce common issues related to the upkeep of these styles, including washes and treatments. Businesses that align with this demand can position themselves as go-to destinations for consumers who feel underserved by mainstream haircare.