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With technology and the age of the Internet reigning supreme, teaching and educating consumers, particularly youths, is often an uphill battle. Showcasing how things like innovative learning tools and digital platforms are reinventing how information is consumed, this category sheds some light on how education is constantly evolving to maintain consumer attention.
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School-related campaigns and services adjust in light of the ongoing pandemic
Trend - Back-to-school campaigning is looking a little different this year, with brands recognizing the impact that COVID-19 will have on students' ability to actually attend school in-person. Campaigns and services related to back-to-school are taking on new forms to accommodate this change.
Workshop Question - How could your brand better adapt with safety in mind, despite loosened restrictions?