Market Trends

Trend - Beverage brands are crafting specialty lemonades made with matcha. Matcha is used for its smooth earthy taste and subtle sweetness, as this balances out the sharp sours and tangs of lemonade blends. These flavor combinations cater to consumers looking for familiar flavors in novel combinations.

Insight - Consumers in the West, particularly the younger Gen Alpha, Gen Z, and Millennial generations, are growing increasingly accustomed to global cultural influences in food and beverage products. These consumers have adopted new flavor preferences, with drinks such as bubble tea or matcha lattes becoming staples. These consumers are more likely to purchase products with new and unique flavor pairings. In recognition of this, lemonade brands are launching more experimental flavor combinations.