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Keeping a pulse on economic trends, business strategies and entrepreneurial endeavors, Trend Hunter’s market category will help shed light on all the up and coming developments in the world of business.
Home Fitness Acquisitions
Home Fitness Acquisitions
Lululemon Acquired the Mirror Home Fitness Platform in a Lifestyle Move
Lululemon recently acquired MIRROR, the home fitness platform, in a $500 million USD deal. The fitness platform will now operate under Lululemon, and Brynn Putnam will continue to act as the Mirror... MORE
Top 35 Market Trends in June
Top 35 Market Trends in June
From Local Business Gift Cards to Remote Work Pivots
These June 2020 market trends range from local business gift cards to remote work pivots. Notable examples include Square Up’s recent announcement—allowing the electronic payment... MORE
10 Holistic Mushroom Products
10 Holistic Mushroom Products
From Health-Focused Chaga Tea Ranges to Holistic Mushroom Tinctures
Holistic mushroom products are starting to gain traction as more and more consumers look toward natural and plant-based solutions to maintain their health and wellness. This has caused many brands... MORE
Plastic-Free E-Commerce Centers
Plastic-Free E-Commerce Centers
Amazon Will No Longer Use Single-Use Plastic Materials in India
Amazon indicated that it will no longer use single-use plastic materials at fulfillment centers across India. The e-commerce giant will not use bubble wrap or air pillows to cushion packages before... MORE
Branded Esports Leagues
Branded Esports Leagues
Verizon Entered into a Three Year Deal to Provide 5G for an Esports League
Verizon recently entered into a three-year deal in order to provide 5G service to the Legends champions series, which is an esports league in North America. The esports league has players compete in... MORE
Geodesic Domes Hotel Patios
Geodesic Domes Hotel Patios
Westin Bayshore Launched Geodesic Domes for Its Patio Guests
In the wake of the COVID-19 pandemic, many services including restaurants have had to temporarily shut down to contain the transmission of the virus, however, with economies slowly starting to reopen,... MORE
Food Delivery Loyalty Rewards
Food Delivery Loyalty Rewards
The Uber Eats App Allows Accumulation of Rewards from Restaurants
The Uber Eats app now has a loyalty program where users can accumulate rewards through successive orders to restaurants. Users can still receive Uber rewards from the Uber Eats app, however now they... MORE
Biodegradation-Supporting Organic Additives
Biodegradation-Supporting Organic Additives
EcoPure's Product is Meant to Kickstart Biodegradation
Bio-Tec Environmental developed EcoPure which is an organic additive that is designed to accelerate biodegradation “through a series of chemical and biological processes in a landfill disposal... MORE
THC Accent
Brands enhance the dinning experience with the infusion of THC
Trend - THC is the primary psychoactive cannabinoid found in cannabis and brands are leveraging the ingredient to give experienced cannabis enthusiasts a bold accent for their food. These THC-powered products come in the form of sauces that add a playful kick to one's dish.
Workshop Question - How might your business interpret a potentially disruptive ingredient?
Top 100 Business Trends in July
Top 100 Business Trends in July
From Fully Automated Pizzerias to Hotel Pivoted Restaurant Rooms
This list of July 2020 business trends explore many ways that companies are coping with the economic circumstances caused by the COVID-19 pandemic. Many brands are pivoting strategies to cater to... MORE
Adaptive Innovation Webinar
Adaptive Innovation Webinar
Master the Science of Innovation With Jeremy Gutsche on June 30th
On June 30th, 2020 at 1 p.m. ET, Trend Hunter’s CEO Jeremy Gutsche will be hosting a free Adaptive Innovation webinar. It’s tempting to think of innovation as the result of random... MORE
Top 30 Market Trends in July
Top 30 Market Trends in July
From Fast Mobile Retail Deliveries to Gamified Workplace Experiences
These July 2020 market trends range from fast mobile retail deliveries to gamified workplace experiences. While a recent Staples partnership with Instacart offers fast, same-day delivery to... MORE
Cell Phone Carrier Acquisitions
Cell Phone Carrier Acquisitions
Boost Mobile Was Acquired by Dish Making It a National Carrier
Dish recently acquired Boost Mobile, after a 1.4 billion USD deal which took several years. With the new acquisition, Dish will now provide service to over nine million customers, and it is now a... MORE
Direct-To-Door Prescription Services
Direct-To-Door Prescription Services
The Health Depot Created a Direct-To-Door Delivery Service
The Health Depot recently launched a direct-to-door delivery program that will distribute prescription medication to customers across Ontario. The direct-to-door delivery program will also... MORE
Gamified Workplace Experiences
Gamified Workplace Experiences
Amazon's Workplace Games Enhance Performance & Relieve Stress
E-commerce giant Amazon seeks to revolutionize the warehouse experience by incorporating challenging workplace games that “help reduce the tedium of its physically demanding jobs.” In... MORE
Enhanced Scent Longevity
Enhanced Scent Longevity
Firmenich Pionneers Perfume Delivery Technology for a Long-Lasting Scent
A long-lasting scent is a key motivator of consumer purchasing decisions when it comes to any aroma-infused product on the market—from cleaning supplies to skincare and hair. Aware of this,... MORE
Satellite-Powered Internet Trails
Satellite-Powered Internet Trails
Consumers Can Sign Up to Test Starlink Internet Ahead of Launch
Consumers now have the ability to sign up to beta-test Starlink Internet, when it becomes available. Elon Musk indicated through Twitter that consumers in Seattle and Germany will be thirst to get... MORE
Podcast Platform Aquisitons
Podcast Platform Aquisitons
SiriusXM Purchased Simplecast Which Will Now Work with AdsWizz
SiriusXM recently purchased a podcast platform, named Simplecast in effort to increase its presence in the industry. However, the financial terms of the acquisition were not publicly released. The... MORE
Online Investing Resources
Online Investing Resources
TD Bank Group Launched a Learning Centre for Investment Education
TD Direct Investing previously launched a Learning Centre, to serve as a hub of educational resources related to investing. The Learning Centre features on-demand video content through the... MORE
Collaborative Fragrance Deals
Collaborative Fragrance Deals
Moncler and Interparfums Entered into a Licensing Agreement
Moncler recently entered into a licensing deal with Interparfums that will produce a product for the year 2022. In total, the licensing deal will extend into 2026, and following that a 5-year... MORE
Convenience Store Loyalty Apps
Convenience Store Loyalty Apps
7-Eleven Launched a Loyalty Program Through the Mobile My7E App
7-Eleven Malaysia recently launched a loyalty program through the My7E app. The My7E app will provide consumers with birthday rewards, exclusive product offers, e-stamp cards, 7REWARDS, and more.... MORE
Mobile Retail Delivery Partnerships
Mobile Retail Delivery Partnerships
CVS Partnered with DoorDash on a Same-Day Delivery Service
CVS recently entered into a partnership with DoorDash, in order to launch a same-day delivery service for groceries and more. The retail chain indicated that over 3,000 products will be eligible for... MORE
Meal Delivery Vouchers
Meal Delivery Vouchers
Uber Eats’ New Vouchers Let Employers Purchase Meals for Staff & Attendees
Uber for Business recently announced the launch of a new program for Uber Eats that lets businesses customize their meal plans for employees and customers. The new vouchers are available at any scale,... MORE
Fast Mobile Retail Deliveries
Fast Mobile Retail Deliveries
Staples and Instacart Launched a Same-Day Delivery Service
Staples recently announced a partnership with Instacart in order to create a same-day delivery service, where consumers can make purchases from Staples using the Instacart app. The Same-day delivery... MORE
Facial Recognition Drive-Thrus
Facial Recognition Drive-Thrus
Panasonic and PopID Partner to Let Customers Pay with Their Face
Panasonic recently announced a new strategic partnership with PodID to enable restaurant guests to pay for their orders at drive-thrus and kiosks using their face. The PopID technology, including... MORE