Projected campaigns offer an ephemeral glimpse of the brand
Implications - Speaking to the interest of consumers in large-scale, awe-inspiring mass experiences, outdoor projection campaigns are a dynamic way for brands to create a memorable and far-reaching moment. Such uses of holographic technology also allow the brand to establish a more physical presence. Overall, this progression can be seen as one that speaks to the ethereal nature of holographic and projection technology and the opportunity for brands to inject themselves into experiences that are meaningful for participating consumers. [More]
