Category
Tech
Delegated Interfaces
Trend cluster
Category
Immersive
Lighting
Modern media is enhanced through connected TV and monitor backlights.
5.1
Trend score
Trend
What is the Immersive Lighting trend?
Immersive Lighting: Brands are creating smart backlights that illuminate the rear of a monitor or television. These light strips elevate the perceived depth and vibrancy of colors and match what’s on the screen, alleviating eye fatigue and strain in dimly lit spaces.
Insight
The consumer insight behind the Immersive Lighting trend
Consumers who regularly consume content often look for products that enhance their comfort, allowing them to watch for longer periods. Reflecting a value for immersive and uninterrupted viewing, these individuals prioritize the quality and duration of their content consumption sessions, seeking out devices that offer seamless integration with their streaming devices. Brands that prioritize user comfort can attract consumers who value functionality and overall experience during leisure.
Trend themes
Themes within the Immersive Lighting trend
Three behaviours holding the trend together01
Immersive Lighting
Brands are creating smart backlights that illuminate the rear of a monitor or television, elevating the perceived depth and vibrancy of colors and alleviating eye fatigue and strain in dimly lit spaces.
02
Connected TV
Consumers seek devices that offer seamless integration with their streaming devices, reflecting a value for immersive and uninterrupted viewing and prioritizing the quality and duration of their content consumption sessions.
03
Personalized Viewing Experience
Consumers value functionality and overall experience during leisure, seeking out products that enhance their comfort and allow them to watch content for longer periods.
Industry implications
What the Immersive Lighting trend means for industry
Where the trend changes the playbookFor
Home Entertainment
Innovative lighting solutions for televisions and monitors can provide a captivating and visually dynamic environment for a more immersive home entertainment experience.
For
Smart Home
Connected backlights that sync with streaming devices and existing smart home ecosystems offer seamless integration and personalized lighting experiences.
For
Consumer Electronics
Consumers seek devices that alleviate eye fatigue and strain in dimly lit spaces, enhancing their comfort and overall experience during leisure.
Workshop question
How can your brand creatively address consumer desire for comfort and leisure?
Trend signals
Trend signals for Immersive Lighting
Trend score 5.1 out of 10, from popularity 67%, activity 64%, freshness 21%.
Popularity67%
Activity64%
Freshness21%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Immersive Lighting trend
4 featured examples from Jan 6 to Nov 17, 2023CategoryTech
Intelligent TV Backlight Systems
Nanoleaf 4D Immerses Viewers in Illumination at CES 2023
Enhancing the home entertainment industry by providing innovative lighting solutions that create an immersive viewing experience.
CategoryTech
Content-Synced TV Light Systems
The Govee TV Backlight 3 Lite Captures Any Color Instantly
The immersive lighting solution of the Govee TV Backlight 3 Lite creates a disruptive innovation opportunity in the home entertainment industry.
CategoryTech
Dual-Camera Television Light Systems
The Govee Envisual TV Backlight T2 Creates Visual Effects
Disruptive innovation opportunities exist in the consumer electronics industry to develop advanced TV lighting systems that enhance viewer immersion.
CategoryTech
TV-Connected LED Strips
The Nanoleaf 4D Transforms the Home Entertainment Experience with Lights
The Nanoleaf 4D revolutionizes the at-home entertainment sector with its revolutionary screen mirror camera kit.
