Regional Trends

Trend - Restaurants across North America and Europe are now incorporating Croffles into their menus. Croffles originated in South Korea and are a hybrid croissant-waffle, resulting in a flaky, light pastry that can be topped with ingredients and enjoyed as any meal or snack throughout the day.

Insight - Consumers in North American cities frequently enjoy trying cultural foods and types of food that are new to them, adding variety to their daily meals. As such, cultural snacks and dishes such as Crepes or Bubble Tea have rapidly become commonplace in North America. As a result of these consumers continually wanting new dishes for each meal throughout the day, popular multipurpose dishes from other countries, such as the South Korean Croffle, are gaining popularity in restaurants.