Category
Lifestyle
Assisted Choices
Trend cluster
Category
Savory
Croffle
Restaurants are offering hybrid croissant-waffle dishes for meals or snacks.
2.9
Trend score
Trend
What is the Savory Croffle trend?
Savory Croffle: Restaurants across North America and Europe are now incorporating Croffles into their menus. Croffles originated in South Korea and are a hybrid croissant-waffle, resulting in a flaky, light pastry that can be topped with ingredients and enjoyed as any meal or snack throughout the day.
Insight
The consumer insight behind the Savory Croffle trend
Consumers in North American cities frequently enjoy trying cultural foods and types of food that are new to them, adding variety to their daily meals. As such, cultural snacks and dishes such as Crepes or Bubble Tea have rapidly become commonplace in North America. As a result of these consumers continually wanting new dishes for each meal throughout the day, popular multipurpose dishes from other countries, such as the South Korean Croffle, are gaining popularity in restaurants.
Trend themes
Themes within the Savory Croffle trend
Three behaviours holding the trend together01
Cultural Snacks and Dishes
As a result of these consumers continually wanting new dishes for each meal throughout the day, popular multipurpose dishes from other countries, such as the South Korean Croffle, are gaining popularity in restaurants.
02
Flavor and Texture Combination
Croffles combine the light flakiness of croissants with the savory, more dense texture of a waffle.
03
Japanese Pastry Flavors
The Fuwa Fuwa restaurant specializes in fluffy pancakes and delectable croffles, bringing Japanese pastry flavors to Canada and the U.S.
Industry implications
What the Savory Croffle trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Restaurants across North America and Europe are now incorporating Croffles into their menus, offering a unique fusion of croissants and waffles.
For
Bakery and Pastries
Artisan bakeries like Little Pebbles in Toronto are crafting delicious croffles using high-quality ingredients and innovative flavor combinations.
For
Hospitality and Dining
Contemporary diners such as Spoke & Hub in Baton Rouge are adding savory croffles to their breakfast menus, catering to the growing demand for unique breakfast options.
Workshop question
How might your brand incorporate multipurpose dishes from different cultural cuisines to offer unique dining experiences to its customers?
Trend signals
Trend signals for Savory Croffle
Trend score 2.9 out of 10, from popularity 35%, activity 34%, freshness 19%.
Popularity35%
Activity34%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Savory Croffle trend
4 featured examples from May 30 to Oct 26, 2023CategoryBusiness
Savory Croissant-Waffle Dishes
'Croffle House' Debuted 12 Variations of its Savory Croissant
The introduction of croffles by Croffle House provides an opportunity for restaurants to create unique menu items by incorporating croissant-waffle combinations.
CategoryBusiness
Savory Egg Croffles
Spoke & Hub Added Savory Croffles to its All-Day Breakfast Menu
The rise of croffles presents an opportunity for restaurants and cafes to offer unique and versatile menu items.
CategoryLifestyle
Japanese Croffle Restaurants
'Fuwa Fuwa' is Bringing Japanese Pastry Flavors to Canada and the U.S
The food and beverage industry can explore innovative ways to incorporate fluffy pancakes and croffles into their menu, attracting customers with new tastes and textures.
CategoryLifestyle
Melted Cheese-Covered Croffles
Little Pebbles Makes Delectable 'Croffles' at its Kensington Store
The bakery industry can leverage the trend of croffles to create unique products that cater to changing consumer preferences.
