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Social Media

Online platforms and digital communities has forever changed the way individuals communicate and share ideas. From creative social apps to innovations surrounding digital platforms and online engagement, this category will keep you updated on all the latest developments surrounding social media trends.
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play_circle_filled Social Mobile TV Platforms
Social Mobile TV Platforms
The Firework App is a Space for Immersive Short-form Videos
The Firework app targets the format of short-form video content in interesting ways. The platform emphasizes the importance of immersion and interactivity, as well as content curation and creator... MORE
Quitters Day Food Promotions
Quitters Day Food Promotions
Chipotle Mexican Grill Launched a Twitter Fitness Promotion
Chipotle Mexican Grill is now offering consumers free food items, in order to help consumers maintain their New Year’s resolutions, and avoid what is known as Quitters Day. Quitters Day takes... MORE
Top 100 Social Media Trends for 2020
Top 100 Social Media Trends for 2020
From Short-Form Influencer Shows to Brutally Honest Brands
The top 2020 social media trends reflect changes that have been made to major platforms over the last year to address concerns like privacy and mental health, as well as the emergence of new... MORE
Free Beer Birthday Promotions
Free Beer Birthday Promotions
Natural Light Will Rebate Beer Purchases for 21st Birthdays
Natural Light, which is owned by Anheuser-Bush Inbev, is now offering free beer to people who are turning 21. Consumers who reach legal drinking age are able to submit pictures of their receipt to... MORE
Social Media AI Acquisitions
Social Media AI Acquisitions
Snap Purchased AI Factory to Bolster Its Video Editing Capabilities
Snap purchased AI Factory, which is a startup that previously created multi-media technology, as well as analysis, for the social media platform. Currently, the technology developed by AI Factory... MORE
AR Social Media Trailers
AR Social Media Trailers
Paramount Pictures Released a 'Trailer Reaction Lens' on Snapchat
Paramount Pictures recently became the first company to create a ‘trailer reaction lens’ for the Snapchat platform. The ‘trailer reaction lens’ was created to promote the new &... MORE
Social Media-Exclusive Mobile Games
Social Media-Exclusive Mobile Games
Facebook Boasts Two Exclusive Pokémon Mobile Games
A duo of Pokémon mobile games has been released that are exclusive offered through the Facebook platform. With regard to the popularity of the anime, this launch will definitely have an audience... MORE
Social Plus-One Apps
Social Plus-One Apps
The 'Vahlee' App Finds Others with Similar Interests to Join in on Events
The ‘Vahlee’ app is a social solution for those who are seeking out a way to meet likeminded people to be their plus-one to events they’re attending. The platform works by having... MORE
Gen Z Tourism
Tourism brands target Gen Z consumers with social media platforms
Trend - Tourism brands and initiatives are targeting younger generations by collaborating with social media platforms that are popular among Gen Z. TikTok–an app that's used to create and share short videos–is an especially important platform for this generation.
Workshop Question - How could your brand use interactive social media engagement to promote itself?
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Score
Popularity
Activity
Freshness
Patterns
Megatrends
Short-Form Viral Video Partnerships
Short-Form Viral Video Partnerships
Iflix is Teaming Up with TikTok to Stream Short-Form Videos
Viral short-form videos from the incredibly popular mobile app TikTok will now be available for streaming through over-the-top (OTT) platform Iflix. This partnership is a clear testimony of how the... MORE
Entertainment Industry Social Networks
Entertainment Industry Social Networks
'Filmshape' is for Everyone Involved with Film and TV
The ‘Filmshape’ social network is a hyper-specific platform for everyone involved in the process of creating film and TV content to help them branch out with colleagues or potential... MORE
Dance-Based Social Media Contests
Dance-Based Social Media Contests
Epic Games Announces a TikTok Contest for Fortnite's Next Emote
A new TikTok contest has been announced that will determine “the next big emote for Fortnite Battle Royale.” This activation gives one lucky fan the chance to “live in the game... MORE
Privacy-Protecting Social Media Updates
Privacy-Protecting Social Media Updates
Facebook Will Notify Users If a Third-Party Login Occurs
Facebook now has the ability to inform users when a third-party login has occurred on another app. Users will be sent a notification through email, and also on the Facebook app, and details about... MORE
Math Equation-Solving AI Systems
Math Equation-Solving AI Systems
Facebook Developed an AI to Process Complex Math Equations
Facebook developed an AI system that has the ability to solve complex math equations. The system is able to do this by viewing complex math equations as a form of language, and from there the AI... MORE
Social Media MMA Shows
Social Media MMA Shows
The UFC Will Produce New Snapchat Content to Reach Younger Audiences
The UFC is expanding its Snapchat content, which will include new shows that will be added to the ‘Our Stories’ section of the social media platform. Two additional shows will also be... MORE
Social Media Deepfake Regulations
Social Media Deepfake Regulations
Facebook Has a New Platform Policy Surrounding Deepfake Content
Facebook now has a new platform policy that will ban deepfake content from the social media site. The new policy will target any content that was created using AI or machine learning to make the... MORE
play_circle_filled Secret Car Finding Contests
Secret Car Finding Contests
Volkswagen Launched 'The No Show Room' Giveaway to Promote Its New Car
Volkswagen recently announced the launch of a new promotional campaign—‘The No Show Room’—to debut the new Passat Alltrack 4MOTION, a new car that pays homage to the Swedish... MORE
Social Media Video Shopping
Social Media Video Shopping
Facebook Purchased Packagd to Bolster Transactions on the Platform
Facebook recently acquired Packagd, which is a startup company that specializes in video shopping. A spokesperson for Facebook stated that the company is, “exploring ways to let buyers easily... MORE
play_circle_filled Nostalgic Classic Car Campaigns
Nostalgic Classic Car Campaigns
Volkswagen's 'Last Mile Campaign' Marks the End of the Beetle Line
Volkswagen launched a social media campaign to mark the end of its iconic Beetle line of cars. The company titled the campaign ‘The Last Mile,’ and it encourages people to share memories... MORE
Customized Social Media Shows
Customized Social Media Shows
The Bitmoji TV Series Puts a User's Avatar in the Leading Role
In Snapchat, users are able to create a Bitmoji in their likeness and customize the virtual avatar’s clothing to match their style—and in 2020, users can look forward to being the star of... MORE
Interactive AR Floats
Interactive AR Floats
Honda's Our Hope for the Future Float Shares an Augmented Reality Experience
At the 131st Rose Parade, Honda will be sharing its Our Hope for the Future float in celebration of the “optimism created by the spirit, dreams and vitality of children.” The 55-foot... MORE
Social Media Photo Layouts
Social Media Photo Layouts
Instagram's Layout Feature Lets Users Add Up to 6 Photos in Their Story
Social Media Photo Layouts—Instagram’s Layout Feature Lets Users Add Up to 6 Photos in Their Story Instagram layout Sharing stories with friends is an integral part of Instagram’... MORE
play_circle_filled Message-Driven Fireplace Videos
Message-Driven Fireplace Videos
The Amazon Rainforest Conservancy Made Its Own Fireplace Channel
Those without a fireplace commonly turn on a fireplace channel or video to inspire a warm and cozy atmosphere during the holiday season and this year, agency Zulu Alpha Kilo created its own take on... MORE
Social Media Wrestling Partnerships
Social Media Wrestling Partnerships
WWE Partnered with TikTok on Interactive Wrestling Content
WWE and TikTok, the social media platform, entered into a partnership to create new wrestling content. The partnership entails that WWE will have an official account on the TikTok platform. TikTok... MORE
Top 45 Social Media Trends in December
Top 45 Social Media Trends in December
From Hidden Social Media Likes to Meme-Making Apps
Some of the ideas that are explored in the top December 2019 social media trends include social media challenges, streamlined apps, virtual shops and interactive packaging. In the latter category,... MORE