McDonald's is Reviving the Big Mac Chant for Younger Generations
Laura McQuarrie — April 18, 2024 — Marketing
References: mcdonalds.au & campaignlive
Between the 80s and 90s, Big Mac fans learned the Big Mac chant—two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun—and McDonald's is reviving the chant to engage a new generation of fast food lovers.
The Original Mouthful campaign revives the Big Mac burger chant launched in 1987 and reinvents it for Gen Z with an Australian-first AI challenge in partnership with Snapchat. Through Snapchat, TikTok and the MyMacca's app, Big Mac lovers are invited to correctly recite the whole chant in four seconds. Thanks to Snap's speech recognition technology, the custom lens rewards winners on the spot.
Winners will get a voucher code for small fries and Coke, which can be redeemed with any Mac Family range, including the returning Mac Jr and Grand Big Mac.
The Original Mouthful campaign revives the Big Mac burger chant launched in 1987 and reinvents it for Gen Z with an Australian-first AI challenge in partnership with Snapchat. Through Snapchat, TikTok and the MyMacca's app, Big Mac lovers are invited to correctly recite the whole chant in four seconds. Thanks to Snap's speech recognition technology, the custom lens rewards winners on the spot.
Winners will get a voucher code for small fries and Coke, which can be redeemed with any Mac Family range, including the returning Mac Jr and Grand Big Mac.
Trend Themes
1. Revived Fast Food Chants - Embracing nostalgia, fast food chains are reviving classic menu chants to engage younger audiences with interactive challenges and rewards.
2. AI-powered Fast Food Marketing - Fast food brands are leveraging AI technology to create engaging marketing campaigns that target younger generations through popular social media platforms like Snapchat and TikTok.
3. Interactive Fast Food Loyalty Programs - Fast food companies are enhancing customer loyalty through interactive challenges and incentives, using technology to gamify the experience and drive engagement.
Industry Implications
1. Food & Beverage - The food and beverage industry is adapting traditional marketing strategies by incorporating interactive challenges and AI-powered campaigns to attract and retain a younger consumer base.
2. Digital Marketing - Digital marketing firms are embracing emerging technologies like AI and social media platforms to create innovative campaigns that resonate with Gen Z and Millennials, revolutionizing traditional advertising approaches.
3. Mobile Apps Development - Mobile app developers are creating customized loyalty programs and promotional tools for fast food chains, integrating gamification features to enhance user engagement and drive brand loyalty.
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