McDonald's has launched a star-studded music video to accompany the release of its new sandwich, the 'McSpicy.' The new video features an already released song by AJ Tracy titled 'Summertime Shootout' from his album 'Flu Game.' According to McDonald's, they chose the AJ Tracy track because the song's summer vibes complemented the McSpicy "perfectly."
The video features AJ Tracy, T-Pain, Big Zuu, and other big-name celebs partying at a laid-back summer BBQ. The party itself was intended to resemeble those seen in old-school 90s hip-hop videos, which explains the chains and vintage low-riders.
Delivering the "summer's hottest music video seems perfect for our hottest ever burger" said Steve Howells, marketing and media director of McDonalds UK and Ireland.