Bizarre Trends

Reflecting a generation consumed with self-expression and individuality, Trend Hunter’s bizarre category showcase the most abstract ideas in brand and consumer innovation. Featuring everything from grotesque imagery to atypical designs and uncomfortable marketing tactics, these trends will showcase consumer fascination with the odd and abstract.

TOP 1 WEEKMONTH2 MONTHS

#1: Beer-Cooled Summer Jackets

Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer' FULL ARTICLE

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Beer-Cooled Summer Jackets

Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'

Tiger Beer, in collaboration with the London-based Chinese-Canadian designer Izzy Du, is launching the world’s inaugural puffer jacket equipped with an innovative beer-powered cooling system,... MORE

Plastic Waste Ice Creams

Eleonora Ortolani Proposes a Different Way to Recycle Plastic Waste

While many architects, designers, and scientists are looking for new and novel ways to recycle plastic waste, a student at Central Saint Martins is proposing a rather outlandish but sound procedure.... MORE

Bag-Accented Bag Designs

Louis Vuitton's Plastic Bag Retails for $4,000

Louis Vuitton recently released two cheeky see-through plastic bag designs that draw inspiration from freezer bags and feature “an ordinary LV handbag inside.” The luxury accessories,... MORE

Lie Detector Test Cans

Simply Spiked Lemonade™ Introduces the #KeepitRealCan Campaign

This Spring, Simply Spiked Lemonade™ delighted Canadians with its new lineup of full-flavored spiked lemonades, expertly crafted by Simply® using 5% real squeezed and concentrated fruit juice.... MORE

Bubble Wrap-Inspired Luxury Bags

Bottega Veneta's Cabat Bag is Extravagant and Cheeky

The Cabat Bag by Bottega Veneta is yet another example of luxury fashion brands embracing puzzling inspiration for their product offerings. As a label, Bottega Veneta has certainly made a name for... MORE

Safety-Focused Shoe Designs

Vans Vault Launches Sneakers with Built-In Ankle Guards

Vans has a long history of being associated with skateboarding, a relationship dating back to the brand’s founding in 1966—so, it really comes as no surprise that these sneakers with built-... MORE

Microscopic Handbag Designs

MSCHF Launches an Outlandish Handbag Silhouette This Season

MSCHF’s microscopic handbag really takes the cake in the category of ridiculous luxury fashion designs. Modeled after Louis Vuitton‘s OnTheGo tote, this outlandish piece measures just 657 by 222... MORE

Superhero Anime Energy Drinks

Sneak Energy Debuted an Energy Drink Inspired by Popular Anime

Sneak Energy, a brand that caters to gamers, creatives, and the community, launched a new anime-inspired energy drink collection. The collection features a yuzu and mandarin flavor that is based on... MORE

AI Novice

Artificial intelligence becomes more prevalent alongside services teaching the basics

Trend - As AI becomes more prevalent due to well-known apps such as ChatGPT, consumers feel a growing push to both understand and utilize the technology more confidently. New technologies can be intimidating, especially when the technology is one with such magnitude as artificial intelligence. These services aim to lower the barrier to entry.

Insight - Conversations concerning artificial intelligence and the role it should play in daily life are rife with tensions. Many consumers see the technology as a threat, particularly in the workplace. Part of this hesitation is due to confusion and the fear that AI will increase the pace of societal change, increasing the risk of being "left behind." Services that aim to demystify the technology are a direct potential solution to these concerns.

Workshop Question - How can your brand develop services that demystify artificial intelligence and help consumers feel more confident in utilizing the technology?

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