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Bizarre Trends

Reflecting a generation consumed with self-expression and individuality, Trend Hunter’s bizarre category showcase the most abstract ideas in brand and consumer innovation. Featuring everything from grotesque imagery to atypical designs and uncomfortable marketing tactics, these trends will showcase consumer fascination with the odd and abstract.
play_circle_filled Beer-Cooled Summer Jackets
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Tiger Beer, in collaboration with the London-based Chinese-Canadian designer Izzy Du, is launching the world’s inaugural puffer jacket equipped with an innovative beer-powered cooling system,... MORE
Plastic Waste Ice Creams
Plastic Waste Ice Creams
Eleonora Ortolani Proposes a Different Way to Recycle Plastic Waste
While many architects, designers, and scientists are looking for new and novel ways to recycle plastic waste, a student at Central Saint Martins is proposing a rather outlandish but sound procedure.... MORE
Bag-Accented Bag Designs
Bag-Accented Bag Designs
Louis Vuitton's Plastic Bag Retails for $4,000
Louis Vuitton recently released two cheeky see-through plastic bag designs that draw inspiration from freezer bags and feature “an ordinary LV handbag inside.” The luxury accessories,... MORE
play_circle_filled Lie Detector Test Cans
Lie Detector Test Cans
Simply Spiked Lemonade™ Introduces the #KeepitRealCan Campaign
This Spring, Simply Spiked Lemonade™ delighted Canadians with its new lineup of full-flavored spiked lemonades, expertly crafted by Simply® using 5% real squeezed and concentrated fruit juice.... MORE
Bubble Wrap-Inspired Luxury Bags
Bubble Wrap-Inspired Luxury Bags
Bottega Veneta's Cabat Bag is Extravagant and Cheeky
The Cabat Bag by Bottega Veneta is yet another example of luxury fashion brands embracing puzzling inspiration for their product offerings. As a label, Bottega Veneta has certainly made a name for... MORE
Safety-Focused Shoe Designs
Safety-Focused Shoe Designs
Vans Vault Launches Sneakers with Built-In Ankle Guards
Vans has a long history of being associated with skateboarding, a relationship dating back to the brand’s founding in 1966—so, it really comes as no surprise that these sneakers with built-... MORE
Microscopic Handbag Designs
Microscopic Handbag Designs
MSCHF Launches an Outlandish Handbag Silhouette This Season
MSCHF’s microscopic handbag really takes the cake in the category of ridiculous luxury fashion designs. Modeled after Louis Vuitton‘s OnTheGo tote, this outlandish piece measures just 657 by 222... MORE
Superhero Anime Energy Drinks
Superhero Anime Energy Drinks
Sneak Energy Debuted an Energy Drink Inspired by Popular Anime
Sneak Energy, a brand that caters to gamers, creatives, and the community, launched a new anime-inspired energy drink collection. The collection features a yuzu and mandarin flavor that is based on... MORE
AI Novice
Artificial intelligence becomes more prevalent alongside services teaching the basics
Trend - As AI becomes more prevalent due to well-known apps such as ChatGPT, consumers feel a growing push to both understand and utilize the technology more confidently. New technologies can be intimidating, especially when the technology is one with such magnitude as artificial intelligence. These services aim to lower the barrier to entry.

Insight - Conversations concerning artificial intelligence and the role it should play in daily life are rife with tensions. Many consumers see the technology as a threat, particularly in the workplace. Part of this hesitation is due to confusion and the fear that AI will increase the pace of societal change, increasing the risk of being "left behind." Services that aim to demystify the technology are a direct potential solution to these concerns.
Workshop Question - How can your brand develop services that demystify artificial intelligence and help consumers feel more confident in utilizing the technology?
Outlandish Bear-Inspired Pants
Outlandish Bear-Inspired Pants
Doublet's 'The Bear Carrying on You' Faux-Fur Trousers are Insane
Daring streetwear brand Doublet has outdone itself once more with ‘The Bear Carrying On You’ Faux-Fur Trousers. The silhouette, stemming from designer Masayuki Ino’s collection... MORE
Technical Sausage Roll Jackets
Technical Sausage Roll Jackets
Greater Goods Launches a Cheeky All-Conditions Technical Jacket
British brand Greater Goods is really pushing fashion innovations with its unexpected all-conditions technical jacket designs. While in April the brand collaborated with Salomon on the S/Lab... MORE
Playful Furniture Exhibits
Playful Furniture Exhibits
SFMOMA Presents Conversation Pieces: Contemporary Furniture in Dialogue
The San Francisco Museum of Modern Art, also known by the abbreviation SFMOMA, debuted a playful furniture exhibit titled ‘Conversation Pieces: Contemporary Furniture in Dialogue.’... MORE
Chic Technical Vest Collaborations
Chic Technical Vest Collaborations
Junya WATANABE MAN and INNERRAUM Embrace Gorpcore
In Fall/Winter 2023, Junya WATANABE MAN collaborates with a large roster of brands—from Carhartt WIP, Palace, and Levi’s to New Balance, GORE-TEX, and others—and recently, the label... MORE
Angular Multi-Functional Cat Accessories
Angular Multi-Functional Cat Accessories
The Tesla Cybertruck Cat Tray Boasts Novelty and Utility
The Tesla Cybertruck Cat Tray is surely an unexpected product from the electric automaker and yet, here we are. As the name suggests, the design of this pet accessory takes cues from the distinct... MORE
Mountain Sheep-Inspired Attractions
Mountain Sheep-Inspired Attractions
Thilina Liyanage Proposes This Park Observation Deck Design
Thilina Liyanage, an architect and “biomimicry enthusiast,” has designed a stunning park observation deck design that pushes the boundaries of what is possible. Drawing inspiration from... MORE
Furry Avant-Garde Shoe Designs
Furry Avant-Garde Shoe Designs
Doublet Collaborates with SUICOKE and Vibram on the FUTON-LO
Described as “never one to shy away from the experimental and absurd,” doublet recently introduced a heat-during avant-garde shoe design that the label designed in collaboration with two... MORE
Pizza-Scented Game Controllers
Pizza-Scented Game Controllers
Microsoft's New Video Game Controller Smells of Fresh Pizza
Microsoft has introduced a unique pizza-scented Xbox controller as a promotional item for the upcoming movie Teenage Mutant Ninja Turtles: Mutant Mayhem, produced by Paramount Pictures and set to... MORE
Pre-Duct-Taped Shoe Designs
Pre-Duct-Taped Shoe Designs
Vans Vault Takes the Pre-Distressed Footwear Style to the Next Level
Pre-distressed footwear designs have certainly been a focus of many streetwear brands that are pushing the boundaries of shoe aesthetics. Recently, Vans Vault stands out in this category with a new... MORE
play_circle_filled Repeated Horror Shooter Games
Repeated Horror Shooter Games
'Witchfire' is a Horror-Themed Roguelike Shooter Game
Witchfire is an upcoming first-person shooter video game by The Astronauts, the developers of The Vanishing of Ethan Carter, Painkiller, and Bulletstorm. The game is set to release in early access... MORE
play_circle_filled Horror-Themed Action Shooters
Horror-Themed Action Shooters
Gunfire Games is Back with 'Remnant II' on Steam and Major Consoles
Remnant II is the highly anticipated sequel to the best-selling game Remnant: From the Ashes, a third-person action-survival shooter that pits the last remnants of humanity against the harrowing... MORE
play_circle_filled Endless Horde Survival Games
Endless Horde Survival Games
Vampire Survivors is Coming to Nintendo Switch in 2023
Vampire Survivors is a gothic horror casual game with rogue-lite elements, where players have to survive a night of endless waves of enemies using various weapons and upgrades. The game was... MORE
play_circle_filled Punishing Open World Games
Punishing Open World Games
'Phantom Blade Zero' is a Punishing Souls-Like Game Coming to PS5
The new game development studio ‘S-Game’ announced its debut title ‘Phantom Blade Zero,’ a thrilling hack and slash RPG coming to PS5 and PS4 consoles in the future. The game... MORE
play_circle_filled Mysterious Platformer Games
Mysterious Platformer Games
'Elypse' from Hot Chili Games is Reminiscent of 'Celeste' and 'Ori'
Elypse is a side-scrolling adventure game made by Hot Chili Games and distributed by PID Games. It came out on May 17, 2023, for PC on Steam and Epic Games Store. The game’s price is $14.99, but... MORE
Tea-Light Candle Grills
Tea-Light Candle Grills
Raclette Set by Kuhn Rikon Offers a Unique Experience
Kuhn Rikon’s tea-light candle grill certainly allows for a playful, intimate, and interesting dining experience. The brand, a popular Swiss kitchenware company, dubs this product the Raclette... MORE
play_circle_filled Celebrity Horror Game Characters
Celebrity Horror Game Characters
Behaviour Interactive Showcased Nicolas Cage as a DBD Character
Behaviour Interactive, the Canadian game development studio most known for the multiplayer survival horror game ‘Dead by Daylight,’ recently unveiled a trailer for its next upcoming... MORE