Abreva created a one-of-a-kind pair of diamond lips to destigmatize cold sores, all the while keeping confidence and self-esteem high. The bejeweled, limited-edition lip accessory was crafted by Verstolo Fine Jewelry and it features 197 lab-grown diamonds, plus a single ruby. Cold sore sufferers are invited to enter to win this exclusive piece, and other sterling silver lip necklaces.
"The diamond lips are a physical manifestation of the bold confidence and individuality Abreva aims to inspire when dealing with a cold sore—an experience made easier with the help of Abreva's relief-providing solutions," says Lauren Smith, Global Marketing Director of consumer health company Haleon. Abreva Cold Sore Cream (which contains the only non-prescription ingredient approved by the FDA to shorten healing time) has the potential to help get rid of a cold sore in as little as 2.5 days when used at the first sign.
What Makes This Trend Stand Out
- Destigmatizing Cold Sores
- Abreva's diamond lips shine a light on the cold sore experience and aim to destigmatize it.
- Bejeweled Lip Accessories
- The creation of bejeweled lip accessories, like Abreva's diamond lips, opens up new possibilities for unique and fashionable lip adornments.
- Limited-edition Collaborations
- Collaborations between health and jewelry brands, like Abreva and Verstolo Fine Jewelry, create limited-edition pieces that appeal to a niche market.
Sectors Adopting This
- Consumer Health
- The consumer health industry can take advantage of the trend to destigmatize cold sores, creating products and campaigns that empower and support individuals dealing with this condition.
- Fashion
- The fashion industry can explore the creation of unique lip accessories, incorporating jewelry and other materials to offer customers new ways to express themselves through lip adornments.
- Jewelry
- Jewelry brands can tap into the demand for limited-edition collaborations with other industries, creating exclusive pieces that cater to specific interests and target audiences.
