French fashion brand A.P.C. branches out of its familiar realm of apparel and raw denim expertise to unveil its skincare range that is fueled by a philosophical theme. Six beauty products comprise the collection including a body lotion, lip balm, cologne, hand cream, shower gel, and hand soap. On the back of all the products is a quote from 'Thus Spoke Zarathustra' by Friedrich Nietzsche, "I am a body through and through, nothing more: and the soul is just a word for something in the body."
All of the products are also scented with orange blossom -- this is an ingredient that is nostalgic for the founder of A.P.C., Jean Touitou. She notes in a press release in regards to the beauty launch stating "In fashion as in the cosmetics industry, the balance between too much and not enough is difficult to find. These six products are the best possible. They are designed to make you feel good and comfortable and help you to have a good day."
Image Credit: A.P.C.
What's Driving This Trend
- Philosophical Skincare
- A.P.C. introduces a skincare range inspired by philosophy, featuring quotes from Friedrich Nietzsche on its products.
- Nostalgic Ingredients
- A.P.C.'s skincare range incorporates orange blossom, a nostalgic ingredient for the brand's founder, Jean Touitou.
- Balanced Beauty
- The beauty products are designed to find the delicate balance between too much and not enough, aiming to make users feel good and comfortable throughout the day.
Who This Affects Most
- Fashion & Beauty
- A.P.C.'s expansion into skincare demonstrates the brand's ability to diversify their product offerings within the fashion and beauty industry.
- Cosmetics
- The skincare range by A.P.C. showcases their entrance into the cosmetics market, providing innovative products inspired by philosophy.
- Personal Care
- A.P.C.'s beauty products cater to the personal care industry, offering a range of skincare products designed to enhance users' well-being and daily routines.
