A.P.C. has ventured into the skincare industry by introducing its inaugural body care line, 'SELF-CARE.' The collection, featuring six gender-neutral products, showcases the brand's iconic orange blossom scent, a fragrance embedded in A.P.C.'s offerings since 1997 and a central element in the founder's family recipes.
Renowned for its stress-relieving properties, the essence of neroli derived from bitter orange flowers infuses each product, coating it in a delicious scent that benefits the mind and body. To tie everything together, the packaging is both understated and purposeful, designed to complement the 98% natural ingredient formulas in these products.
The SELF-CARE line includes a cologne, shower gel, body lotion, hand cream, hand soap, and lip balm, all priced between $20-$85 USD.
Image Credit: A.P.C., <a rel='nofollow' href='https://hypebae.com/2024/1/apc-launches-new-bodycare-line-soap-lotion-lip-balm'>hypebae</a>, <a rel='nofollow' href='https://www.apc-us.com/'>apc-us</a>
What's Driving This Trend
- Self-care Skincare
- A.P.C. introduces a new six-piece skincare line called 'SELF-CARE' featuring gender-neutral products with stress-relieving properties and a delicious scent.
- Gender-neutral Products
- A.P.C.'s 'SELF-CARE' body care line showcases gender-neutral products with a natural ingredient formula and purposeful packaging.
- Bitter Orange Infusion
- A.P.C.'s 'SELF-CARE' collection incorporates the essence of neroli derived from bitter orange flowers, offering a stress-relieving scent and mind-body benefits.
Who This Affects Most
- Skincare Industry
- A.P.C.'s venture into the skincare industry with its 'SELF-CARE' line presents an opportunity for new product offerings in the skincare market.
- Fragrance Industry
- The introduction of A.P.C.'s 'SELF-CARE' line brings a unique fragrance with stress-relieving properties, opening up possibilities for disruptive innovation in the fragrance industry.
- Packaging Industry
- The purposeful and understated packaging of A.P.C.'s 'SELF-CARE' line offers potential for disruptive innovation in the packaging industry, targeting the natural ingredient skincare market.
