The Opill daily oral contraceptive is slated to make its debut on the US market after being approved for use by the FDA in July 2023 to provide consumers with access to birth control without a prescription. The oral contraceptive is available now for preorder from select retailers online with major retailers including Walgreens, CVS and Rite Aid slated to start stocking the product in the coming weeks and months ahead. Consumers will be able to pick up the product in one-month and three-month packs priced at $19.99 and $49.99, respectively.
Perrigo EVP and President, Consumer Self-Care Americas Triona Schmelter spoke on the Opill daily oral contraceptive saying, "At Perrigo, we've been working to make lives better through trusted health-and-wellness solutions that are accessible to all for more than 130 years, and that purpose is especially important when we think about reproductive health. We champion the right of women and people to determine their own sexual health journey, and the availability of Opill over the counter is truly a historic moment of which our entire organization can be proud."
Why This Trend Is Growing
- Over-the-counter Birth Control
- The availability of Opill without a prescription provides a convenient and accessible birth control option for consumers.
- Online Preordering
- The option for consumers to preorder the Opill online indicates a shift towards more convenient and digital purchasing experiences.
- Pharmacy Retail Expansion
- Major retailers like Walgreens, CVS, and Rite Aid stocking Opill signals the growth of over-the-counter products in traditional pharmacy settings.
Industries Being Reshaped
- Healthcare
- The introduction of over-the-counter oral contraceptives disrupts traditional healthcare practices by increasing accessibility to reproductive healthcare products.
- E-commerce
- The trend of online preordering for healthcare products showcases opportunities for e-commerce platforms to expand into the healthcare sector.
- Retail
- Pharmacies expanding their product offerings to include over-the-counter contraceptives highlights the evolution of the retail industry in catering to healthcare needs.
