Hip Fashion Trends

Featuring influences from a wide array of cultural elements, Trend Hunter’s hip fashion category is here to showcase how modern, pop culture elements are constantly shaping how fashion and style is perceived. Highlighting overarching elements like millennial lifestyle, urban culture and even hipster apparel, this category of ideas will help to showcase what’s happening in the world of fashion and modern culture.

TOP 8 WEEKMONTH2 MONTHS

#1: Little White Bridal Dresses

David's Bridal Has Launched 'The 8 Dress Edit' Collection FULL ARTICLE

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Balletcore Athleisure Collabs

The Alo Yoga x American Ballet Theater Merges Dance and Streetwear

In the Alo Yoga x American Ballet Theater collaboration, fans of the Los Angeles-based luxury activewear brand will find performance designs, loungewear and fashion-forward pieces that advance what... MORE

Upcycled Denim Collections

The Latest Wrangler Reborn Collection Celebrates Circularity

After launching the first Wrangler Reborn Collection in 2022, Wrangler is back with a follow-up installment in 2024 that gives new life to discarded denim. This celebration of upcycled denim,... MORE

Condiment-Branded Varsity Jackets

Mike's Hot Honey & Starter Launch Limited-Edition Varsity Jacket

Mike’s Hot Honey has collaborated with Starter to produce a limited-edition varsity jacket that is sure to capture the attention of contemporary style-minded consumers. This exciting... MORE

Virtual Outfitting Tools

StyleScan Has Launched Stylescan Studio as a New Shopify App

StyleScan’s StyleScan Studio aims to make its virtual outfitting and styling software more accessible to fashion brands. This tool enables users to create digital images of models wearing... MORE

Artist-Approved Luxury Fashion Collections

Petra Collins Reintroduces the I'm Sorry Collection

Petra Collins is reintroducing her exclusive capsule collection, I’m Sorry, in partnership with SSENSE. Originally launched in 2020, the collection will now be expanded through a series of three... MORE

Athletic Merchandise Capsules

G.O.A.T. Fuel Launched Its Inaugural Merchandise Capsule

Energy drinks brand G.O.A.T. Fuel’s inaugural merchandise capsule, which made its debut on July 15th, features a diverse range of items including activewear, hats, water bottles, athletic... MORE

Designer DJ Events

AMI Paris will Host a Rooftop Party at Galeries Lafayette Paris Haussmann

This summer, AMI Paris will host an exclusive DJ set party at Galeries Lafayette Haussmann, transforming the iconic rooftop into a sophisticated “gastro-fashion resort.” The event... MORE

Milan-Inspired Fashion Collections

LILYSILK Launches Its New Capsule — The Milanese Touch

LILYSILK recently launched its Fall 2024 Collection titled The Milanese Touch. As the name might suggest, the capsule draws inspiration from Milan’s fashion elegance and craftsmanship. The... MORE

Mumbai-Inspired Eyewear Collections

The Vivienne Westwood Sun 2024 Eyewear Collection is Chic

The Vivienne Westwood Sun 2024 Eyewear Collection draws inspiration from the vibrant and diverse cityscape of Mumbai. Creative director Kshitij Kankaria has infused the collection with the dynamic... MORE

Little White Bridal Dresses

David's Bridal Has Launched 'The 8 Dress Edit' Collection

David’s Bridal has launched ‘The 8 Dress Edit,’ a collection of little white dresses tailored for various bridal events leading up to and following the wedding day. This capsule... MORE

Barcode-Free Checkout

Artificial intelligence is used to identify barcode-less items at checkout

Trend - Artificial intelligence has been adapted to enable barcode-less product scanning, facilitated by algorithms that analyze images and videos of objects to identify unique features. This technology accurately accounts for retail items in real time, providing shoppers with seamless checkout experiences.

Insight - As artificial intelligence shapes consumer shopping experiences, brands increasingly rely on automation to address friction points and ensure high rates of fulfilled purchases. Adopting automation technologies minimizes wait times and maximizes throughput, allowing customers to complete shopping trips in shorter amounts of time. This approach helps businesses prioritize seamless experiences and reduce errors, aligning with consumer preferences for convenience.

Workshop Question - How can your brand use automation to appeal to consumer's demand for convenience?

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