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Social Business Trends

As social initiatives expand, acts of social good are moving beyond mere side projects and growing into more prominent business ventures. Highlighting everything from sustainable retail to eco-friendly business ventures and social enterprises, this category is here to help keep a pulse on how businesses are adapting to be more socially responsible.
Ideas
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Farm Leadership Programs
Farm Leadership Programs
The National Farm Leadership Program Begins on January 27, 2025
The National Farm Leadership Program aims to enhance leadership skills for farmers and agricultural professionals. This program focuses on developing key attributes like self-awareness, communication,... MORE
play_circle_filledAirline-Approved Holiday Campaigns
Airline-Approved Holiday Campaigns
WestJet's Parents' Wishlist Brings Holiday Dreams to Life
The WestJet Parents’ Wishlist campaign takes the airline’s beloved Christmas Miracle to new heights, delighting families with heartfelt surprises inspired by children’s imagination.... MORE
Refined Candle Collections
Refined Candle Collections
VIGYL Re-Introduces Its Core Candle Collection
The return of VIGYL’s Core Candle Collection offers a fresh take on home fragrance by merging bold scents with artistry and sustainability. VIGYL’s gender-neutral approach and... MORE
Branded Eco-Minded Shopping Bags
Branded Eco-Minded Shopping Bags
Anya Hindmarch Debuts an Eco-Friendly Reusable Bag in Singapore
Anya Hindmarch has partnered with FairPrice Group, Little Farms, and the Solent Group to introduce a new generation of reusable shopping bags in Singapore under the ethos of “Eco not Ego.”... MORE
Sustainable Activewear Collections
Sustainable Activewear Collections
Lezat Debuts GOTS-Certified Organic Cotton Winter Athletic Line
Lezat is elevating the sustainable activewear space with its new winter collection, featuring black athletic styles crafted from GOTS-certified organic cotton. The Los Angeles-based brand... MORE
Luxury Bohemian Fashion Brands
Luxury Bohemian Fashion Brands
Tiger and the Monkey Emphasizes Adventure and Style
Tiger and the Monkey is a luxury bohemian fashion brand targeting women who seek to express their adventurous spirit through personal style. The brand’s collections future bold colors, unique... MORE
Distinctive Creamy Blue Cheeses
Distinctive Creamy Blue Cheeses
Rogue River Blue Cheese is Sold in a Rich, Creamy Wedge
Rogue River Blue Cheese, produced by Rogue Creamery in Oregon, is a limited-edition, seasonal blue cheese that has garnered international acclaim. Made exclusively with organic, pasteurized whole cow&... MORE
Electric Vehicle Charging Stations
Electric Vehicle Charging Stations
HDOT Teams Up with Sustainability Partners
The Hawai’i Department of Transportation (HDOT) has partnered with Sustainability Partners to open a new electric vehicle charging station at the Aloha Tower Marketplace on O’ahu. This... MORE
Charitable Limited-Edition Snack Initiatives
Charitable Limited-Edition Snack Initiatives
SNAX-Sational Brands Debuts Its #SnackGiving Campaign
SNAX-Sational Brands has launched its 2024 holiday #SnackGiving campaign in partnership with the Ryan Seacrest Foundation. The two entities continue their shared mission of supporting pediatric... MORE
Social Connection-Focused Initiatives
Social Connection-Focused Initiatives
Meals on Wheels America Combats Loneliness Among Seniors
Meals on Wheels America has released research from a pilot program highlighting the effectiveness of social connection initiatives in combating loneliness among seniors. Supported by the Caesars... MORE
Portable Solar
Energy companies are creating compact solar-charged batteries for travel purposes
Trend - Brands in the portable power station industry are creating battery banks and charging solutions powered by solar energy. These are designed to be reliable and sustainable when compared to plug-in competitors, as they provide renewable energy solutions while fully disconnected from the grid.

Insight - As awareness of climate change and its impacts continues to rise, consumers are increasingly looking to brands to lead the way in sustainability. Recognizing that systemic changes are more effective than individual efforts alone, consumers are turning to companies that offer eco-friendly solutions. In the realm of portable power, this means seeking reliable, off-grid power sources that not only meet their energy needs but also align with their environmental values.
Workshop Question - How could your brand improve its sustainability efforts by investing in or implementing renewable energy sources?
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Activity
Freshness
Patterns
Megatrends
Childhood Hunger-Combatting Initiatives
Childhood Hunger-Combatting Initiatives
Sysco & Share Our Strength Highlight Their Enduring Impact
Sysco has continued its longstanding partnership with Share Our Strength, marking a significant milestone in the joint effort to combat childhood hunger. With a commitment spanning over 25 years,... MORE
Branded Warm Clothing Donations
Branded Warm Clothing Donations
UNIQLO Stands Out with Its Heart of LifeWear Initiative
UNIQLO’s Heart of LifeWear initiative exemplifies the brand’s commitment to social responsibility by donating one million HEATTECH items globally, including 50,000 in the US. This... MORE
Whiskey-Inspired Cocktail Glasses
Whiskey-Inspired Cocktail Glasses
Awaz Glasses Feature Intricate Illustrations
Awaz glasses cater to whiskey and cocktail enthusiasts with a focus on elegant design. Constructed from “lead-free crystal-clear glass, they feature a striking 24k gold rim and intricate, fade-... MORE
Wellness-Focused Sleepwear Lines
Wellness-Focused Sleepwear Lines
Rani Lounge and Filium Corp. Debut a Wearable Wellness Collection
The collaboration between Rani Lounge and Filium Corp. brings a fresh perspective to the sleepwear market with the debut of a practical wearable wellness collection, featuring the innovative Laila... MORE
Empowering Home Improvement Initiatives
Empowering Home Improvement Initiatives
Resurfacing Solutions Offers Mentorship & Ownership
Resurfacing Solutions has launched a new initiative aimed at empowering individuals to enter the home improvement industry by offering mentorship and business ownership opportunities. This program... MORE
Food Bank Delivery Programs
Food Bank Delivery Programs
Skip Partners with Food Banks Canada for At-Home Donation Pickups
Skip is revolutionizing food bank donations through a new partnership with Food Banks Canada that transforms its delivery infrastructure into a donation collection network. The initiative, launching... MORE
Pregnancy-Specific Allergy Supplements
Pregnancy-Specific Allergy Supplements
WishGarden Herbs' 'Kick-Ass Allergy' is Herbal Based
WishGarden Herbs ‘Kick-Ass Allergy for Pregnancy’ is an herbal supplement intended to assist with seasonal allergies during pregnancy. It targets common allergy symptoms such as “... MORE
Sustainable Asphalt Producer Branding
Sustainable Asphalt Producer Branding
SteelPhalt™ Debuts New Brand Identity After Six Decades
SteelPhalt™, a sustainable asphalt producer with a six-decade history, has launched a refreshed brand identity that emphasizes its commitment to environmentally conscious solutions. As part of... MORE
Fruity Hard Kombuchas
Fruity Hard Kombuchas
Mate Maker Crafts RTD Kombuchas with Blended Fruit
Mate Maker produces hard kombucha with a strong emphasis on simple, transparent ingredients, ensuring the exclusion of artificial additives. The kombucha is brewed using “ethically sourced... MORE
Sustainable Restaurant Ecosystems
Sustainable Restaurant Ecosystems
Farm Bar Operates Its Own 140-Acre Supply Farm in Wisconsin
Farm Bar exemplifies the evolution of farm-to-table dining by maintaining complete control over its supply chain through Brown Dog Farm, its 140-acre agricultural hub in Wisconsin. This vertically... MORE
QSR Hunger Initiatives
QSR Hunger Initiatives
Starbucks Expands FoodShare Program with Customer Participation Options
Starbucks enhances its hunger relief efforts through an expanded FoodShare program that enables customer participation during the holiday season. From November 19 to January 2, the company pledges... MORE
Debt Relief Initiatives
Debt Relief Initiatives
Experian Announces a $10 Million Debt Relief for the Hispanic Community
Experian’s $10 million debt relief initiative is aimed at empowering the Hispanic community through financial support and educational resources to help consumers achieve financial freedom. By... MORE
Organically Sourced Teff Products
Organically Sourced Teff Products
Maskal Teff Debut Organic Brown Teff Flour & Organic Teff Grain
Maskal Teff has expanded its offerings with certified Organic Brown Teff Flour and Organic Teff Grain. The range caters to consumers who prioritize organically sourced and nutritionally dense food... MORE
play_circle_filledSpecialized D.I.Y. Retailers
Specialized D.I.Y. Retailers
MR D.I.Y Helps Consumers Save Money with a Do-it-Yourself Approach
MR D.I.Y., Malaysia’s largest home improvement retailer, recently introduced a new mascot named PANDAi as part of its “MR D.I.Y. PANDAi Jaga Anda” initiative. The friendly panda... MORE
Eco-Friendly Functional Bags
Eco-Friendly Functional Bags
The Apex Duffle Collection is Sustainable and Versatile
The new Apex Duffle Collection redefines versatility with a seamless blend of style, functionality, and eco-conscious design, crafted for those who need a bag that fits into every aspect of their... MORE