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Social Business

As social initiatives expand, acts of social good are moving beyond mere side projects and growing into more prominent business ventures. Highlighting everything from sustainable retail to eco-friendly business ventures and social enterprises, this category is here to help keep a pulse on how businesses are adapting to be more socially responsible.
Volunteer Virtual Babysitting Partnerships
Volunteer Virtual Babysitting Partnerships
Sittercity & Chicago Responds Offers Free Virtual Care
In an effort to support first responders amid the COVID-19 pandemic, child care platform Sittercity partnered with the City of Chicago to launch Chicago Responds that connects first responders with... MORE
Small Business-Specific Digital Marketplaces
Small Business-Specific Digital Marketplaces
Not Amazon Lets You Support Local Businesses
The Not Amazon platform is perfect for those looking to support local businesses (in either Toronto or Halifax) but finding it difficult to do so with new restrictions that prohibit in-store... MORE
Local Restaurant Support Commitments
Local Restaurant Support Commitments
SkipTheDishes Announced Support for Peel Restaurants
SkipTheDishes, the proudly Canadian food delivery service, recently announced their support for Peel restaurants amid the GTA’s new lockdown orders. The brand is standing by restaurant... MORE
Inclusive LGBTQ+-Friendly Wedding Services
Inclusive LGBTQ+-Friendly Wedding Services
LGBT Weddings Offer Couples a Plethora of Resources
LGBT Weddings is a wedding-themed service that provides couples with wedding vendors, wedding ideas and inspiration,  real weddings, and wedding planning articles. The platform was founded by... MORE
Festive Hotel-Branded Online Cooking
Festive Hotel-Branded Online Cooking
The Omni Grove Park Inn Virtually Celebrates the Holidays
The Omni Grove Park Inn, a historic hotel in North Carolina, is celebrating the holidays with two virtual events, an online cooking course with Chef Carla Hall and a social media countdown – in... MORE
Mask-Encouraging Social Media Days
Mask-Encouraging Social Media Days
ARI JOGIEL Declares 'Wear A Freaking Mask Day' on October 10th
ARI JOGIEL, the LA-based fashion label and manufacturer, recently declared ‘Wear a Freaking Mask Day’ on October 10th, 2020. The campaign seeks to encourage the public to continue... MORE
Cause-Supporting Gift Boxes
Cause-Supporting Gift Boxes
The Women's Bean Project is a Nonprofit that Supports At-Risk Women
The Women’s Bean Project is a not-for-profit organization that provides women who are battling addiction, homelessness, and incarnation,” a second chance learning gourmet food production... MORE
Female-Empowering Toiletries
Female-Empowering Toiletries
Nourish London Helps Take Women Out of Sex Trade with New Partnership
Nourish London, the British organic skincare company specializing in vegan and organic products, recently partnered with Indian company Freeset to help give women who work in the sex trade... MORE
Reevaluated Inclusive
Brands are re-evaluating their businesses to support the Black community
Trend - Amid the resurgence of the Black Lives Matter movement, brands are re-evaluating their business models to combat systematic racism. These initiatives include evaluating the number of products on their shelf owned by Black business owners, funding budding Black-owned startups, and removing racist language in their coding.
Workshop Question - How can your brand aim for equality and diversity at all levels?
Top 40 Social Good Trends in November
Top 40 Social Good Trends in November
From Rapper-Created Scholarships to Contactless Donations
These November 2020 social good trends range from rapper-founded WOC scholarships to contactless donation bins. A notable example comes from Toronto-based group fitness community City Shred, that... MORE
Top 35 Social Good Trends in October
Top 35 Social Good Trends in October
From Voter-Encouraging Lipsticks to Climate Change Clocks
The October 2020 social good trends are dedicated towards numerous causes in a variety of different ways. They include launch campaigns, collaborations, products, and more to bring awareness and... MORE
Female Voter-Celebrating Dolls
Female Voter-Celebrating Dolls
Mattel Debuts a Susan B. Anthony Barbie to Celebrate Women Voters
Both an election year and the 100th anniversary of the 19th amendment, 2020 is an important year for female voters, and to celebrate women voters, Mattel added the Susan B. Anthony Barbie to its... MORE
play_circle_filled Heartfelt Child Hunger Campaigns
Heartfelt Child Hunger Campaigns
Dole's #UnstuffedBears Initative Showcases Childhood Hunger
Dole Packaged Foods recently launched a heartfelt new initiative to showcase and change the harsh reality of childhood hunger, appropriately called #UnstuffedBears. 1 in 4 children in America are... MORE
10 WOC-Owned Beauty Brands
10 WOC-Owned Beauty Brands
From Canadian Female-Led Cosmetics to Black-Owned Indie Skincare
Those looking to support WOC-owned business (women of color) may find inspiration in this list of WOC-owned beauty brands. Unfortunately, the beauty needs of Women of Color often go unanswered,... MORE
LGBTQ2S+-Supporting Non-Profit Organizations
LGBTQ2S+-Supporting Non-Profit Organizations
QueerTech Has Quickly Grown to an Influential Player
QueerTech started out as a meeting group, in partnership with MontrealNewTech. Its mandate was to “surface and connect fellow LGBTQ+ (Queer_ professionals within the local tech industry.”... MORE
Charitable Peppered Pineapple Gins
Charitable Peppered Pineapple Gins
Hospitality Gin Bartender Series #1 Pineapple + Pepper is Tasty
The Hospitality Gin Bartender Series #1 Pineapple + Pepper is one of the latest offerings from the charitable gin brand that will provide avid cocktail enthusiasts with an unexpectedly flavorful... MORE
play_circle_filled Heartwarming Holiday Cracker Campaigns
Heartwarming Holiday Cracker Campaigns
RITZ Debuts 'Where There's Love, There's Family' Holiday Ad
With the holiday season just around the corner, RITZ Brand is promoting a message of inclusion and the importance of chosen families with its new ‘Where There’s Love, There’s Family&... MORE
Artist-Supporting Online Fitness
Artist-Supporting Online Fitness
BLOK is Offering Out of Work Creatives 6 Months of Free Fitness
In an effort to support out of work creatives, fitness brand BLOK is offering 6-month memberships to BLOKtv - its online fitness platform to 5,000 artists. The new initiative aims to support these... MORE
Forest-Supporting Whisky Initiatives
Forest-Supporting Whisky Initiatives
Bulleit Whiskey is Helping Fight Climate Change
In an effort to combat the very devasting effects of climate change, Bulleit Frontier Whiskey joined forces with American Forest to plant over one million tress over the next five years. The green-... MORE
Hospitality-Supporting Whiskey Initiatives
Hospitality-Supporting Whiskey Initiatives
Bulleit Whiskey is Giving $250K to Support Bartenders
Bulleit Frontier Whiskey recently announced that the brand is committing $250,000 to help support the hospital industry in the face of the global pandemic. Called the Bulleit Frontier Fund, the... MORE
Charitable Human Rights Donations
Charitable Human Rights Donations
Vizzy Hard Seltzer Donates $1MM to the Human Rights Campaign
Vizzy Hard Seltzer, the superfruit-infused alcohol beverage, is celebrating the LGBTQ History Month by donating $1MM to the Human Rights Campaign, an LGBTQ civil rights organization. The new seltzer... MORE
Charitable Food Security Initiatives
Charitable Food Security Initiatives
Kraft Heinz Works with Food Banks Canada in a New Initiative
Kraft Heinz Canada recently partnered with Food Banks Canada to help fight food insecurity. This World Food Day (on October 16th), Kraft Heinz is calling on Canadians to participate in the one-day,... MORE
play_circle_filled Social Media Voting Information
Social Media Voting Information
Twitter Launched the New Election Hub to Update Users
With the election season upon us, Twitter is following the lead of other social media platforms like TikTok and Reddit with the launch of its new Election Hub section. The hub will be available in... MORE
Charitable Customized Holiday Gifts
Charitable Customized Holiday Gifts
The Printing House is Supporting SickKids this Holiday Season
The Printing House (TPH) recently launched a new campaign dubbed ‘Give Love, Give Back’ that supports SickKids Hospital. Shoppers can now give their family and friends personalized gifts... MORE
play_circle_filled WOC-Owned Culturally-Inspired Pool Floats
WOC-Owned Culturally-Inspired Pool Floats
Alma Ocean Offers "Pools Floats For ALL Communities"
Alma Ocean is a Black-owned, female startup looking to revolutionize the pool inflatables and water accessories industry with culturally-designed pools, floats, and water accessories including swim... MORE