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Seeking to maintain relevance, traditional marketing tools like billboards are turning to more abstract and engaging techniques for consumer allure. Incorporating installations, immersive visuals and live-action elements into their marketing techniques, billboards are going beyond traditional print strategies to reinvent how large-scale campaigns are perceived.
Phone-Sanitizing Billboards
Phone-Sanitizing Billboards
Terveystalo's Billboards Offer On-the-Spot Smartphone Cleaning
Nordic health company Terveystalo worked with TBWA\Helsinki to create sanitizing billboards that help to offer instant smartphone cleanings. The billboards are set up in public settings with secure... MORE
Touchless Toy-Building Campaigns
Touchless Toy-Building Campaigns
LEGO's Rebuild the World Lets Kids Gesture to Play on Billboards
Just as people are leaning on touchless technology more than ever in their daily lives, brands are introducing totally touchless campaigns like Rebuild the World by LEGO. The iconic toy brand... MORE
Tongue-in-Cheek Beverage Marketing
Tongue-in-Cheek Beverage Marketing
HUN Wine's New Billboards Address Pandemic-Based Shortcomings
HUN Wine’s ‘The Worst Time to Launch a New Brand’ campaign was launched in partnership with creative agency TBWA. The series of outdoor ads is attention-grabbing, humorous and... MORE
Emerging Artist Billboards
Emerging Artist Billboards
Tate Collective’s Young Artist Billboards Spotlight Emerging Artists
One of the most iconic art institutions on earth, The Tate Modern, will be spotlighting emerging artists throughout London via an initiative dubbed ‘Tate Collective’s young artist billboards.&... MORE
Infectious Messaging Webinar
Infectious Messaging Webinar
Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out
On July 14th, 2020, Trend Hunter CEO Jeremy Gutsche will be hosting a free Infectious Messaging webinar to help you develop a marketing strategy that cuts through the noise. As technology and... MORE
At-Home Burger Billboard Promotions
At-Home Burger Billboard Promotions
Burger King is Offering Free Whoppers for Zoom Backgrounds
Consumers are practicing social distancing, rendering out-of-home advertising like billboards to be less impactful—Burger King aimed to amend this through a unique advertising campaign that... MORE
Millennial-Friendly Branding Initiatives
Millennial-Friendly Branding Initiatives
The Samsonite Brand is Looking to Attract Millennials
‘Inspired by the City’ is a new project that seeks to revamp the Samsonite brand to capture the attention of the younger consumer, more particularly Millennials. For this marketing... MORE
Top 100 Marketing Trends in December
Top 100 Marketing Trends in December
From Cheeky Marketing Strategies to Merchandise Promotions
This month’s round-up of December 2019 marketing trends dive into the different ways that brands of every industry are connecting with their consumers. There are many that explore the vast... MORE
Immersive Roleplay
Brands are introducing thoughtful features that enhance the gaming experience
Trend - In order to immerse consumers more into their video games, brands are launching accessible products that can seamlessly enhance roleplay. These innovations boast voice changing capabilities or even enable users to speak to each other, despite language barriers.
Workshop Question - How can your brand provide a more immersive experience?
Top 100 Marketing Trends in September
Top 100 Marketing Trends in September
From Game-Inspired Catalogues to Youth Activist Campaigns
The September 2020 marketing trends explore many ways to bring awareness to brands and initiatives, especially those that serve a high purpose with the recent social climate. Some companies are... MORE
Gamified Bus Stop Billboards
Gamified Bus Stop Billboards
Malibu's A Bit of Sunshine Ads Integrate an AR Snapchat Game
Malibu’s A Bit of Sunshine summer campaign makes the most of Snapchat’s innovative AR Marker Tech, which helps to bring everything from product packaging to bus stop billboards to life with... MORE
Interactive Bar Billboards
Interactive Bar Billboards
Heineken Created a Pop-Up Outdoor Bar Serving Zero-Alcohol Heineken 0.0
In Rio de Janeiro, Heineken created a functional bar billboard that allowed people to drive up and sample the brand’s zero-alcohol lager, Heineken 0.0. The pop-up outdoor bar was stationed on... MORE
Destigmatizing Grooming Ads
Destigmatizing Grooming Ads
Manscaped’s Ads Use Humor to Destigmatize Male Grooming
Personal grooming is always an embarrassing conversation, but Manscapped’s ads don’t think it has to be. In a newly launched campaign, the men’s grooming brand displayed 225 out-of-... MORE
Helsinki Pride Fast Food Ads
Helsinki Pride Fast Food Ads
Burger King's New Ad Shows Its Brand Mascot Kissing Ronald McDonald
In time for the 2020 Helsinki Pride celebrations, Burger King revealed a new print ad called ‘United for Pride’ that shows its brand mascot kissing Ronald McDonald, the fast food chain&#... MORE
Wedding Gown Giveaways
Wedding Gown Giveaways
Anthropologie's BHLDN Held a Wedding Gown Giveaway to 100 Consumers
Anthropologie’s BHLDN brand conducted a ‘Brides Save Lives Giveaway,’ where the organization giveaway 100 gowns. The BHLDN brand will give away gowns to individuals who continue to... MORE
Deep-Fake Celebrity Ads
Deep-Fake Celebrity Ads
Michelob Ultra Created Three Ads to Run Alongside a Celebrity Golf Event
Michelob Ultra ran three new ads over Capital One’s celebrity golf event, that featured Tiger Woods, Phil Mickelson, Peyton Manning, and Tom Brady. Alongside the event Michelob Ultra allowed... MORE
Gin-Branded Safety Ads
Gin-Branded Safety Ads
Didsbury Gin and Ocean Outdoor Launched the Spirit of Life Campaign
Didsbury Gin was selected to receive advertising funds for creative agency Ocean Outdoor after having converted its distillery to produce hand sanitiser during the COVID-19 pandemic. The brands came... MORE
play_circle_filled Thankful Essential Worker Ads
Thankful Essential Worker Ads
The Ad Council Debuted the Heartfelt 'Out There For Us' Campaign
In an effort to show support for the brave men and women who put themselves at risk during the COVID-19 pandemic to help their communities, the Ad Council debuted the new heartfelt campaign titled &#... MORE
Top 100 Marketing Trends for 2020
Top 100 Marketing Trends for 2020
From Paperboard Soda Packaging to Fragranced Festive Pop-Ups
This round-up of 2020 marketing trends cover many different ways that the vast variety of existing industries are connecting with their respective consumers. There are many approaches on an endless... MORE
play_circle_filled Nostalgic Classic Car Campaigns
Nostalgic Classic Car Campaigns
Volkswagen's 'Last Mile Campaign' Marks the End of the Beetle Line
Volkswagen launched a social media campaign to mark the end of its iconic Beetle line of cars. The company titled the campaign ‘The Last Mile,’ and it encourages people to share memories... MORE
Ad-Free Holiday Campaigns
Ad-Free Holiday Campaigns
Wunder's White Christmas Provides a Break from Holiday Advertising
Just after Halloween and throughout November and December, consumers are inundated with holiday advertising wherever they are—but a Canadian creative agency called Wunder decided to gift people a... MORE
Tongue-in-Cheek Beer Rebrands
Tongue-in-Cheek Beer Rebrands
Carlsberg's 'Probably Not' Campaign Reset Its Brand Persona
In an effort to change the way its customers thought of the brand, Carlsberg launched a risky and honest campaign called ‘Probably Not.’ It showed the brand’s token slogan: “... MORE
play_circle_filled Halloween-Themed Playlists Ads
Halloween-Themed Playlists Ads
Spotify Celebrates Singers Who Push Boundaries in Its Stay Scary Ad
With Halloween almost here, the music platform known for its bold marketing tactics—Spotify—launched the ‘Stay Scary’ campaign that celebrates many iconic artists who have... MORE
In-Home Travel Ads
In-Home Travel Ads
These Automotive Ads Map Stay-Home Routes from Room to Room
A lot of advertisements have had to be altered during a global pandemic with shelter in place orders and this is especially true for the automotive and travel industries, which have shifted their... MORE
Self-Explanatory Fast-Food Campaigns
Self-Explanatory Fast-Food Campaigns
These McDonald's Billboards are the Epitome of Minimalism
A new fast-food campaign for McDonald’s adorns the streets of London. The marketing initiative is headed by local creative agency Leo Burnett, who collaborated with typographer David Scwen.... MORE