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Billboards

Seeking to maintain relevance, traditional marketing tools like billboards are turning to more abstract and engaging techniques for consumer allure. Incorporating installations, immersive visuals and live-action elements into their marketing techniques, billboards are going beyond traditional print strategies to reinvent how large-scale campaigns are perceived.
Ideas
Lists
Videos
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Insights
Made-to-Order Burger Ads
Made-to-Order Burger Ads
Burger King's Advertisements Highlight the Freshness of Food
Burger King’s advertisements are often centered on the freshness of its ingredients and its newest ads eliminate product shots to emphasize that its food is made to order. The print and out-of-... MORE
Charitable Live-Marketing Campaigns
Charitable Live-Marketing Campaigns
Interac Has Debuted Living Billboards as Part of Its Campaign
‘Interac,’ the immensely popular financial service brand, has launched a set of ‘living billboards’ across Canada as part of its ‘HolidayLife’ advertising campaign.... MORE
Witty Advertising Campaigns
Witty Advertising Campaigns
'Munster Donuts' Is Running a Self-Referential Marketing Campaign
‘Munster Donuts,’ based out of Munster, Indiana, has begun a campaign full of self-referential marketing. The campaign began at an Indiana football game where Munster Donuts ran an... MORE
Consumer-Focused Festive Billboards
Consumer-Focused Festive Billboards
Heineken's Tell Us Your Tradition Puts People on Billboards
Heineken’s Tell Us Your Tradition campaign recognizes that people have been missing out on being able to celebrate with friend and family for two years, and now is the time to experience... MORE
Digital Space Billboards
Digital Space Billboards
Space X Partners with GEC In Effort to Begin Running Ads in Space
Space X has partnered with Canadian start-up Geometric Energy Corporation in an effort to make space advertising a reality. The two companies plan to launch a high-tech, digital billboard into orbit,... MORE
Liquid Swimwear Billboards
Liquid Swimwear Billboards
adidas Created a Swimmable Ad for Its New Burkini Collection
For the launch of its new Burkini Collection, adidas created a standout billboard in Dubai that’s actually a functional five-meter high and three-meter deep swimming pool. The liquid billboard... MORE
Beer-Branded Pandemic Campaigns
Beer-Branded Pandemic Campaigns
Heineken's Shutters Initiative Supports the Re-Opening of Bars
Heineken’s Shutters initiative is spreading across Argentina, Germany, Indonesia, Italy, and Spain. The campaign aims to help more than 5,000 bars around the world survive and re-open... MORE
Three-Sided Futuristic Billboards
Three-Sided Futuristic Billboards
Sunset Spectacular is an Outdoor Billboard to Engage Pedestrians
In 2015, the city of West Hollywood launched a project to engage not just cars with outdoor billboard designs but also pedestrians, and work advertisements more seamlessly into the architecture of... MORE
Compostable Beauty
Beauty brands are reducing their impact with compostable packaging
Trend - Compostable packaging solutions in the beauty space are becoming more popular as brands in the cosmetic industry look to reduce their environmental impact. Everything from brands selling luxury goods to ones selling inexpensive beauty items are now adopting such packaging.
Workshop Question - How is your brand prioritizing environmental protection?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Self-Expression Encouraging Campaigns
Self-Expression Encouraging Campaigns
GIPHY Has Launched a New Art Installation for Its Campaign
GIPHY, the popular online platform for GIF images, has launched ‘New Window,’ an art installation in New York City. New Window is meant to be a unique GIF-format take on the holiday... MORE
Toronto Rapper-Themed Food Ads
Toronto Rapper-Themed Food Ads
Jack Astor's Debuts 'Certified Food Baby' Ad Paying Homage to Drake
Canada’s “certified” casual dining chain, Jack Astor’s (Jack’s), recently debuted a new billboard that pokes fun at Toronto rapper Drake’s newest album release. The chain... MORE
Vegan Handbag Cultural Campaigns
Vegan Handbag Cultural Campaigns
NOIRANCA Celebrates African-American Hair Expression
NOIRANCA is a sustainable accessory brand that offers luxuriously-made handbags and accessories. The brand recently launched a new campaign to celebrate African-American culture by highlighting the... MORE
Metaverse Billboard Ads
Metaverse Billboard Ads
Ocean Partners with Admix to Offer Clients Metaverse Billboard Advertising
Ocean Outdoor, a leading Out of Home (OOH) advertising company, has partnered with in-play advertising firm Admix to launch a platform that will allow its brand clients to advertise on digital... MORE
play_circle_filled Positive Jewelry Campaigns
Positive Jewelry Campaigns
Cartier Has Launched an Inspiring Holiday Campaign Titled 'Love is All'
‘Love is All’ is a positive jewelry campaign that gives the Cartier brand ambassadors an opportunity to be carefree and expressive. Love is All is meant to be an uplifting campaign that... MORE
AR Menswear Campaigns
AR Menswear Campaigns
BoohooMan Launched Its First Augmented Reality Campaign for Black Friday
Ahead of Black Friday, online fast-fashion retailer BoohooMan debuted its first-ever augmented reality campaign called Hack Friday. The campaign spotlights a digital character called Robin who... MORE
Unique Real Facial Hair Billboards
Unique Real Facial Hair Billboards
Dollar Shave Club's Toronto Billboard is Made with Human Hair
To celebrate Dollar Shave Club’s expansion into the Canadian market (through Walmart), the brand launched a unique marketing scheme sure to get the attention of passerbyers. The new billboard,... MORE
Subversive Eco-Conscious Shopping Ads
Subversive Eco-Conscious Shopping Ads
Which? Promotes Sustainable Shopping in Lieu of Black Friday
Which?, a U.K.-based company that publishes product reviews and consumer advice, has launched a series of neon billboards that present subversive messages regarding the importance of sustainable... MORE
Walk-Thru Billboards
Walk-Thru Billboards
McDonald's Walk-Thru Billboard Serves Up McFlurrys in London
McDonald’s is serving up its Oreo McFlurry treats in an immersive way thanks to a walk-thru billboard set up for a limited time on London’s South Bank. Those who pass by the Builder’... MORE
play_circle_filled Gin-Scented Bus Shelters
Gin-Scented Bus Shelters
Hendrick's Branded Bus Stops Refresh with a Gin Cucumber Lemonade Aroma
To promote its new Gin Cucumber Lemonade, Hendrick’s created a cool and refreshing scented bus shelter installation that highlights the key ingredients in its summer spirit. The dressed-up bus... MORE
play_circle_filled Inventive Outdoor Art Installations
Inventive Outdoor Art Installations
John Margaritis and Dickies Debut an Art Installation in Texas
Artist John Margaritis has partnered with American apparel brand Dickies in an installation entitled ‘SUN DYED IN TEXAS.’ The installation sits on private ground in the desert of Marfa,... MORE
Post-Pandemic Condom Ads
Post-Pandemic Condom Ads
The Durex 'Freedom' Campaign Welcomes a Return to Normality
The Durex ‘Freedom’ campaign celebrates the loosening of global lockdowns by promoting safe sex. The campaign consists of large, tactile billboards located throughout London that poke... MORE
Supportive Frontline Worker Campaigns
Supportive Frontline Worker Campaigns
Lancôme Launches its Global Nurses Day Campaign
Lancôme announces its global Nurses Day campaign to honor frontline workers during the pandemic. In an effort to continue showing its support to nurses, the brand will send product care packages to... MORE
Recyclable Outdoor Posters
Recyclable Outdoor Posters
'It Takes Aviva' Shares Paper-Based Posters with Non-Toxic Ink
It Takes Aviva is a new campaign from London-based insurance company Aviva and it is taking 100% recyclable outdoor posters to the streets. There are six paper-based posters in the series that are... MORE
Celebratory Ice Cream Campaigns
Celebratory Ice Cream Campaigns
The Häagen-Dazs 'Love The Mix' Campaign Encourages Playfulness
The Häagen-Dazs ‘Love The Mix’ campaign is being launched by the brand in the UK as a continuation of its ‘Don’t Hold Back’ concept debuted in 2020 and encourages... MORE
Top 100 Marketing Trends in April
Top 100 Marketing Trends in April
From Mini-Mart Sneaker Pop-Ups to AR Pizza Boxes
This compilation of April 2021 marketing trends cover global efforts of how brands are communicating with and connecting with their respective consumers. There are a plethora of campaigns, branding,... MORE