Billboards

Seeking to maintain relevance, traditional marketing tools like billboards are turning to more abstract and engaging techniques for consumer allure. Incorporating installations, immersive visuals and live-action elements into their marketing techniques, billboards are going beyond traditional print strategies to reinvent how large-scale campaigns are perceived.

TOP 20

#20: AR-Enabled Billboards

Snapchat's Vertical Billboard Promotes a Snap Original Show FULL ARTICLE

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Phone-Sanitizing Billboards

Terveystalo's Billboards Offer On-the-Spot Smartphone Cleaning

Nordic health company Terveystalo worked with TBWA\Helsinki to create sanitizing billboards that help to offer instant smartphone cleanings. The billboards are set up in public settings with secure... MORE

Touchless Toy-Building Campaigns

LEGO's Rebuild the World Lets Kids Gesture to Play on Billboards

Just as people are leaning on touchless technology more than ever in their daily lives, brands are introducing totally touchless campaigns like Rebuild the World by LEGO. The iconic toy brand... MORE

Tongue-in-Cheek Beverage Marketing

HUN Wine's New Billboards Address Pandemic-Based Shortcomings

HUN Wine’s ‘The Worst Time to Launch a New Brand’ campaign was launched in partnership with creative agency TBWA. The series of outdoor ads is attention-grabbing, humorous and... MORE

Emerging Artist Billboards

Tate Collective’s Young Artist Billboards Spotlight Emerging Artists

One of the most iconic art institutions on earth, The Tate Modern, will be spotlighting emerging artists throughout London via an initiative dubbed ‘Tate Collective’s young artist billboards.&... MORE

Infectious Messaging Webinar

Jeremy Gutsche Shares Tactics to Help Your Marketing Stand Out

On July 14th, 2020, Trend Hunter CEO Jeremy Gutsche will be hosting a free Infectious Messaging webinar to help you develop a marketing strategy that cuts through the noise. As technology and... MORE

At-Home Burger Billboard Promotions

Burger King is Offering Free Whoppers for Zoom Backgrounds

Consumers are practicing social distancing, rendering out-of-home advertising like billboards to be less impactful—Burger King aimed to amend this through a unique advertising campaign that... MORE

Millennial-Friendly Branding Initiatives

The Samsonite Brand is Looking to Attract Millennials

‘Inspired by the City’ is a new project that seeks to revamp the Samsonite brand to capture the attention of the younger consumer, more particularly Millennials. For this marketing... MORE

Top 100 Marketing Trends in December

From Cheeky Marketing Strategies to Merchandise Promotions

This month’s round-up of December 2019 marketing trends dive into the different ways that brands of every industry are connecting with their consumers. There are many that explore the vast... MORE

Immersive Roleplay

Brands are introducing thoughtful features that enhance the gaming experience

Trend - In order to immerse consumers more into their video games, brands are launching accessible products that can seamlessly enhance roleplay. These innovations boast voice changing capabilities or even enable users to speak to each other, despite language barriers.

Workshop Question - How can your brand provide a more immersive experience?

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