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Seeking to maintain relevance, traditional marketing tools like billboards are turning to more abstract and engaging techniques for consumer allure. Incorporating installations, immersive visuals and live-action elements into their marketing techniques, billboards are going beyond traditional print strategies to reinvent how large-scale campaigns are perceived.
Top 100 Marketing Trends in December
Top 100 Marketing Trends in December
From Cheeky Marketing Strategies to Merchandise Promotions
This month’s round-up of December 2019 marketing trends dive into the different ways that brands of every industry are connecting with their consumers. There are many that explore the vast... MORE
Tongue-in-Cheek Beer Rebrands
Tongue-in-Cheek Beer Rebrands
Carlsberg's 'Probably Not' Campaign Reset Its Brand Persona
In an effort to change the way its customers thought of the brand, Carlsberg launched a risky and honest campaign called ‘Probably Not.’ It showed the brand’s token slogan: “... MORE
Responsible Alcohol Consumption Campaigns
Responsible Alcohol Consumption Campaigns
Budweiser Reminds People to 'Drink Wiser' This Halloween
This Halloween season, iconic beer brand Budweiser launched the ‘Drink Wiser’ campaign to encourage adults to drink responsibly and include waters in between beers. The initiative... MORE
Ironic Witty Beer Campaigns
Ironic Witty Beer Campaigns
Old Speckled Hen Launched a New Campaign Titled 'Drink Curious'
Old Speckled Hen, an Oxfordshire brewery established in 1979, recently launched a reinvention of its mascot from 1994—Henry The Fox—to give him a modern and witty twist. The beer brand&#... MORE
Ironically Direct Campaigns
Ironically Direct Campaigns
no name Launched A Straightforward and Hilarious Campaign
no name, Canada’s largest retailer of generically branded groceries and household products, just launched a marketing campaign that completely encompasses the company’s direct and... MORE
Creativity-Focused Radio Communities
Creativity-Focused Radio Communities
Transmission Roundhouse Offers a Space for Culture Makers
The term ‘culture makers’ is strongly affiliated with the concept of creativity. However, in a world that is driven by product development, technological innovation, and so on, it could... MORE
Top 100 Marketing Trends in August
Top 100 Marketing Trends in August
From Luxe Fashion Anniversary Exhibits to Cooled Shipping Boxes
The August 2019 marketing concepts take branding and customer interaction to new heights, taking place through creative platforms. There are many publicity concepts exercised by all kinds of... MORE
Cut-Out Furniture Ads
Cut-Out Furniture Ads
These Ads Reference the Fact That the IKEA Catalog is Now Online in Denmark
The IKEA catalog has been distributed in Denmark for decades but as part of a new digital transformation, the catalog is now only available online. To bring awareness to this fact in a fun way IKEA... MORE
Bold Unbranding
Big brands opt for no logos to showcase the weight and relevance of their brand
Trend - As efforts toward greater authenticity and brand loyalty continue to thrive, we're seeing a rise in unbranded, logo-less tactics–often from well-known companies. Not necessarily looking to move away from heritage or legacy, these brands are relying on the iconic imagery, aesthetics or references to their products to connect with consumers. These unbranded examples are serving to create more approachable identities for brands, allowing consumers to better connect with product references and emotional connections.
Workshop Question - How might you better connect with consumers through more subtle, unbranded tactics?
Top 100 Marketing Trends in October
Top 100 Marketing Trends in October
From Multi-Sensory Theater Campaigns to Eco-Awareness Ads
The list of October 2019 marketing trends are impressively engaging and interact with each brand’s respective consumer audience in new and creative ways. Some of the latest marketing tactics... MORE
Top 100 Marketing Trends in September
Top 100 Marketing Trends in September
From Swapped Logos to High-Energy Alcohol Activations
Many different brands across the wide scope of industries explore new and exciting ideas this month, making up the list of September 2019 marketing trends. The expansive list highlights the... MORE
Top 100 Marketing Trends for 2020
Top 100 Marketing Trends for 2020
From Paperboard Soda Packaging to Fragranced Festive Pop-Ups
This round-up of 2020 marketing trends cover many different ways that the vast variety of existing industries are connecting with their respective consumers. There are many approaches on an endless... MORE
play_circle_filled Nostalgic Classic Car Campaigns
Nostalgic Classic Car Campaigns
Volkswagen's 'Last Mile Campaign' Marks the End of the Beetle Line
Volkswagen launched a social media campaign to mark the end of its iconic Beetle line of cars. The company titled the campaign ‘The Last Mile,’ and it encourages people to share memories... MORE
Ad-Free Holiday Campaigns
Ad-Free Holiday Campaigns
Wunder's White Christmas Provides a Break from Holiday Advertising
Just after Halloween and throughout November and December, consumers are inundated with holiday advertising wherever they are—but a Canadian creative agency called Wunder decided to gift people a... MORE
play_circle_filled Halloween-Themed Playlists Ads
Halloween-Themed Playlists Ads
Spotify Celebrates Singers Who Push Boundaries in Its Stay Scary Ad
With Halloween almost here, the music platform known for its bold marketing tactics—Spotify—launched the ‘Stay Scary’ campaign that celebrates many iconic artists who have... MORE
play_circle_filled Boundary Pushing Vacation Ads
Boundary Pushing Vacation Ads
Flight Centre Canada Launched the New 'Be Unbordered' Campaign
In an effort to encourage guests to step outside their comfort zone, Flight Centre Canda worked with COSSETTE to launch the new ‘Be Unbordered’ campaign. The intriguing commerical... MORE
Attention-Captivating Retro Logo Hybrids
Attention-Captivating Retro Logo Hybrids
McDonald's Merges Its Symbol with Neon Retro Signs
Neon retro signs are tied to “different kinds of nocturnal activities”—from the cinema and the night club to the bowling alley and a laser game facility. McDonald’s France... MORE
play_circle_filled Biodiversity-Supporting Billboards
Biodiversity-Supporting Billboards
McDonald's Sweden Created Outdoor Ads That Double as Bee Hotels
Bee populations around the world are being threatened due to the fact that bees simply have fewer places to live, which is why so many individuals and organizations are dedicated to building bee... MORE
play_circle_filled Driver Appreciation Campaigns
Driver Appreciation Campaigns
Pilot Flying J Launched the 'A World Without Pro Drivers' Campaign
In honor of National Truck Driver Appreciation Week, Pilot Flying J—one of the largest operator of travel centers—launched the ‘A World Without Pro Drivers’ campaign that... MORE
play_circle_filled Gamified Ski Beer Campaigns
Gamified Ski Beer Campaigns
Kosciuszko Pale Ale Debuted Its New ‘Beer with Altitude’ Campaign
Craft beer brands are renowned for their edgy and unique marketing tactics, and Kosciuszko Pale Ale’s new ‘Beer with Altitude’ campaign is no exception. The gamified ski commercial is bold... MORE
QSR Navigational Campaigns
QSR Navigational Campaigns
McDonald's Shows How People Navigate Cities Using its Restaurants
A clever new campaign by McDonald’s underscores how people around the world navigate cities using McDonald’s locations. The out-of-home ads feature a variety of items including a coffee cup,... MORE
Afro Hair-Centric Billboard Campaigns
Afro Hair-Centric Billboard Campaigns
Project Embrace Challenges Stereotypes in the Workplace
This campaign by community-focused organization Project Embrace challenges stereotypes in the workplace. The initiative is launched in the United Kingdom as billboards and throughout social media... MORE
play_circle_filled Matchmaking Mascot Campaigns
Matchmaking Mascot Campaigns
Hinge's Mascot Wants You to Find Love and Delete the Machmaking App
Hinge, the iconic “dating app designed to be deleted,” has recently unveiled its newest international campaign—the Hinge Mascot. Its inception was inspired by the brand’s... MORE
Relatable Nostalgic Streaming Ads
Relatable Nostalgic Streaming Ads
Spotify's Listen Like You Used To Campaign Targets Generation X
Spotify is no stranger to hilarious and targeted ad campaigns, and in a London-based campaign titled ‘Listen Like You Used To,’ the streaming service is turning its focus to Generation X.... MORE
play_circle_filled Dynamic Grocery Delivery Ads
Dynamic Grocery Delivery Ads
Postmates Partners with Martha Stewart for a New 'Postmate It' Ad
Postmates, an American food, grocery, and alcohol delivery company, recently launched the new campaign, ‘Postmate It,’ featuring television personality Martha Stewart. The humorous ads... MORE