Billboards Trends

Seeking to maintain relevance, traditional marketing tools like billboards are turning to more abstract and engaging techniques for consumer allure. Incorporating installations, immersive visuals and live-action elements into their marketing techniques, billboards are going beyond traditional print strategies to reinvent how large-scale campaigns are perceived.

TOP 20

#1: Female-Focused Sports Initiatives

adidas Created a Female-Inspired LED Basketball Court FULL ARTICLE

Ideas

Lists

Videos

Photos

Insights

Sun-Framing Billboards

Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D

Minute Maid is committed to helping consumers get their daily dose of Vitamin D, so much so that it created a billboard that helps passersby bask in the sun. The Open Billboard has a large cutout... MORE

AI-Powered Billboard Campaigns

Revolve Showcases an AI-Generated Billboard Campaign and Collection

Revolve has unveiled an advanced AI-generated billboard campaign dubbed ‘Best Trip.’ Revolve celebrates its 20th anniversary through the campaign and uses the artwork to represent its... MORE

Mixed-Reality Cola Billboards

This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks

Over the years, there are countless Coca-Cola advertisements that have drawn consumers to find refreshment from the popular bubbly beverage but perhaps not as quickly and immediately as this 3D Coca-... MORE

Serotonin-Boosting Billboards

Soglar's Billboard Uplifts on the Most Depressing Day of the Year

Blue Monday falls in January, a time post-holidays when people are at their loneliest, debt levels are at their highest and the weather is at its worst—and to combat the most depressing day of the... MORE

Viral IBS Billboards

BelliWelli Debuted the Hot Girls Have IBS Campaign

BelliWelli, a wellness brand celebrated for its delicious taste and digestive health properties, recently launched the Hot Girls Have IBS campaign with a dynamic billboard. The phrase has become... MORE

Metaverse Advertising Services

'NFT Plazas' Announced a Billboard Advertising Platform

‘NFT Plazas,’ the online hub for NFT-related news and discussion, announced a new advertising platform for the metaverse. This advertising platform will mimic the real-life advertising... MORE

Beer-Cooling Billboards

This Heineken Billboard Chills Beer with Solar Energy

In addition to attracting attention to its product, this Heineken billboard feeds into the Heineken Green Energy program and uses solar energy to cool beer. In preparation for a large music and... MORE

Smartphone Seating Campaigns

This Samsung Galaxy Z Flip 4 Promotion Takes Over Bus Shelters

The latest Samsung Galaxy Z Flip 4 promotion plays with the unique shape of the smartphone with a foldable phone and nostalgic qualities. The campaign takes over bus shelters in Belgium so that... MORE

Virtual Billboards

Brands are experimenting with 'virtual out-of-home' ads in the metaverse

Trend - As metaverse platforms gain popularity, various brands are integrating virtual out-of-home (VOOH) ads into their campaigns. Like traditional out-of-home advertising, VOOH formats consist of billboards and signage. However, with VOOH, these ads are on display in completely virtual worlds.

Workshop Question - How could your brand integrate a more passive advertising strategy?

Score

Popularity

Activity

Freshness

Patterns

Megatrends

Metaverse Advertising Services

'NFT Plazas' Announced a Billboard Advertising Platform

‘NFT Plazas,’ the online hub for NFT-related news and discussion, announced a new advertising platform for the metaverse. This advertising platform will mimic the real-life advertising... MORE