Billboards

Seeking to maintain relevance, traditional marketing tools like billboards are turning to more abstract and engaging techniques for consumer allure. Incorporating installations, immersive visuals and live-action elements into their marketing techniques, billboards are going beyond traditional print strategies to reinvent how large-scale campaigns are perceived.

TOP 20

#20: Directional Logo Designs

McDonald's 'Follow the Arches' Campaign Is a Playful Spin on the Logo FULL ARTICLE

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Top 100 Marketing Trends in December

From Cheeky Marketing Strategies to Merchandise Promotions

This month’s round-up of December 2019 marketing trends dive into the different ways that brands of every industry are connecting with their consumers. There are many that explore the vast... MORE

Tongue-in-Cheek Beer Rebrands

Carlsberg's 'Probably Not' Campaign Reset Its Brand Persona

In an effort to change the way its customers thought of the brand, Carlsberg launched a risky and honest campaign called ‘Probably Not.’ It showed the brand’s token slogan: “... MORE

Responsible Alcohol Consumption Campaigns

Budweiser Reminds People to 'Drink Wiser' This Halloween

This Halloween season, iconic beer brand Budweiser launched the ‘Drink Wiser’ campaign to encourage adults to drink responsibly and include waters in between beers. The initiative... MORE

Ironic Witty Beer Campaigns

Old Speckled Hen Launched a New Campaign Titled 'Drink Curious'

Old Speckled Hen, an Oxfordshire brewery established in 1979, recently launched a reinvention of its mascot from 1994—Henry The Fox—to give him a modern and witty twist. The beer brand&#... MORE

Ironically Direct Campaigns

no name Launched A Straightforward and Hilarious Campaign

no name, Canada’s largest retailer of generically branded groceries and household products, just launched a marketing campaign that completely encompasses the company’s direct and... MORE

Creativity-Focused Radio Communities

Transmission Roundhouse Offers a Space for Culture Makers

The term ‘culture makers’ is strongly affiliated with the concept of creativity. However, in a world that is driven by product development, technological innovation, and so on, it could... MORE

Top 100 Marketing Trends in August

From Luxe Fashion Anniversary Exhibits to Cooled Shipping Boxes

The August 2019 marketing concepts take branding and customer interaction to new heights, taking place through creative platforms. There are many publicity concepts exercised by all kinds of... MORE

Cut-Out Furniture Ads

These Ads Reference the Fact That the IKEA Catalog is Now Online in Denmark

The IKEA catalog has been distributed in Denmark for decades but as part of a new digital transformation, the catalog is now only available online. To bring awareness to this fact in a fun way IKEA... MORE

Bold Unbranding

Big brands opt for no logos to showcase the weight and relevance of their brand

Trend - As efforts toward greater authenticity and brand loyalty continue to thrive, we're seeing a rise in unbranded, logo-less tactics–often from well-known companies. Not necessarily looking to move away from heritage or legacy, these brands are relying on the iconic imagery, aesthetics or references to their products to connect with consumers. These unbranded examples are serving to create more approachable identities for brands, allowing consumers to better connect with product references and emotional connections.

Workshop Question - How might you better connect with consumers through more subtle, unbranded tactics?

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Ironically Direct Campaigns

no name Launched A Straightforward and Hilarious Campaign

no name, Canada’s largest retailer of generically branded groceries and household products, just launched a marketing campaign that completely encompasses the company’s direct and... MORE