Billboards

Seeking to maintain relevance, traditional marketing tools like billboards are turning to more abstract and engaging techniques for consumer allure. Incorporating installations, immersive visuals and live-action elements into their marketing techniques, billboards are going beyond traditional print strategies to reinvent how large-scale campaigns are perceived.

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Made-to-Order Burger Ads

Burger King's Advertisements Highlight the Freshness of Food

Burger King’s advertisements are often centered on the freshness of its ingredients and its newest ads eliminate product shots to emphasize that its food is made to order. The print and out-of-... MORE

Charitable Live-Marketing Campaigns

Interac Has Debuted Living Billboards as Part of Its Campaign

‘Interac,’ the immensely popular financial service brand, has launched a set of ‘living billboards’ across Canada as part of its ‘HolidayLife’ advertising campaign.... MORE

Witty Advertising Campaigns

'Munster Donuts' Is Running a Self-Referential Marketing Campaign

‘Munster Donuts,’ based out of Munster, Indiana, has begun a campaign full of self-referential marketing. The campaign began at an Indiana football game where Munster Donuts ran an... MORE

Consumer-Focused Festive Billboards

Heineken's Tell Us Your Tradition Puts People on Billboards

Heineken’s Tell Us Your Tradition campaign recognizes that people have been missing out on being able to celebrate with friend and family for two years, and now is the time to experience... MORE

Digital Space Billboards

Space X Partners with GEC In Effort to Begin Running Ads in Space

Space X has partnered with Canadian start-up Geometric Energy Corporation in an effort to make space advertising a reality. The two companies plan to launch a high-tech, digital billboard into orbit,... MORE

Liquid Swimwear Billboards

adidas Created a Swimmable Ad for Its New Burkini Collection

For the launch of its new Burkini Collection, adidas created a standout billboard in Dubai that’s actually a functional five-meter high and three-meter deep swimming pool. The liquid billboard... MORE

Beer-Branded Pandemic Campaigns

Heineken's Shutters Initiative Supports the Re-Opening of Bars

Heineken’s Shutters initiative is spreading across Argentina, Germany, Indonesia, Italy, and Spain. The campaign aims to help more than 5,000 bars around the world survive and re-open... MORE

Three-Sided Futuristic Billboards

Sunset Spectacular is an Outdoor Billboard to Engage Pedestrians

In 2015, the city of West Hollywood launched a project to engage not just cars with outdoor billboard designs but also pedestrians, and work advertisements more seamlessly into the architecture of... MORE

Compostable Beauty

Beauty brands are reducing their impact with compostable packaging

Trend - Compostable packaging solutions in the beauty space are becoming more popular as brands in the cosmetic industry look to reduce their environmental impact. Everything from brands selling luxury goods to ones selling inexpensive beauty items are now adopting such packaging.

Workshop Question - How is your brand prioritizing environmental protection?

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