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Billboards Trends

Seeking to maintain relevance, traditional marketing tools like billboards are turning to more abstract and engaging techniques for consumer allure. Incorporating installations, immersive visuals and live-action elements into their marketing techniques, billboards are going beyond traditional print strategies to reinvent how large-scale campaigns are perceived.
Ideas
Lists
Videos
Photos
Insights
Analog-Themed Camera Campaigns
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Polaroid’s latest campaign, 'The Camera for an Analog Life,' introduces the 'Polaroid Flip' as a counterpoint to digital fatigue, encouraging a return to intentional, tactile experiences. With... MORE
Provocative Tequila Campaigns
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
PATRÓN has launched its latest campaign, ‘Censored Truth,’ as a direct response to growing pressures limiting the brand’s ability to openly communicate that its tequila contains no... MORE
Feel-Good Craving Campaigns
Feel-Good Craving Campaigns
HUM Nutrition's Cravings? I'm crushin' it Challenges Fast Food Culture
HUM Nutrition recently launched its Flatter Me Fiber GLP-1 Booster in a Pineapple Passionfruit flavor and kicked off its 'Cravings? I'm crushin' it.' campaign. "We saw an opportunity to poke fun at... MORE
Playful Creative Design Billboards
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
3D billboards take center stage in Canva’s newest out-of-home (OOH) campaign, designed to captivate passersby with bold, visually striking executions that bring the brand’s design tools to... MORE
AI Sun Care Billboards
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
In some climates and situations, people underestimate UV exposure and neglect sun protection, and The Burnable Billboard was created to raise awareness of the risk of skin damage and long-term... MORE
Lyrics-Inspired OOH Campaigns
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
A lyrics-inspired OOH Campaign marks Taskrabbit’s latest creative endeavor—an international, multi-market activation that draws on familiar song lyrics to reframe home services through a... MORE
Swapped Phone Campaigns
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
People often use their phones more than necessary, sometimes only because they want something in their hands or to avoid stillness, and the KitKat Phone Break campaign presents a simple,... MORE
Honest Mealtime Campaigns
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Getting kids to enjoy food—especially the healthy kind—can be a daily struggle, which is why Little Dish's Guaranteed to be eaten by kids* campaign features real "terms and conditions"... MORE
Cheeky Lip-Gloss Beauty Campaigns
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
NYX Professional Makeup has introduced its latest global campaign, 'If You NYX You Know' (IYNYK), a bold, tongue-in-cheek celebration of beauty without compromise. Featuring cultural icons Paris... MORE
Summer Soda Brand Campaigns
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Sprite’s newly launched global summer campaign, 'Turn Up Refreshment' fuses real-time heat-triggered ads with music festival partnerships, immersive beach takeovers, and celebrity... MORE
Seamless Engagement
Pop-ups that require minimal time to engage consumers are gaining traction
Trend - Brands are creating passive pop-ups, such as billboards or signposts, that beget consumers to engage with only a brief action. These are more engaging than regular billboards while not requiring much time from consumers. Additionally, brands do not need to staff these pop-ups, thus reducing costs.

Insight - The average person living in a major city faces hundreds of advertisements a day. To this extent, most simply filter out regular ads, leading to brands not leaving a lasting impression. While some brands try to launch full-scale pop-up events that invite consumers to explore a detailed activation, not all consumers have spare time for such activities, leading to brands finding a middle ground for pop-ups that beget enough interaction to leave an impression, but do not intrude on daily schedules.
Workshop Question - How could your brand benefit from passive engagement opportunities to enhance its marketing strategies?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
play_circle_filledHug-Activated Marketing Machines
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
UNIQLO France unveils the Hug to Unlock campaign with the help of Paris-based marketing agency The Pill. The campaign encourages passersby to embrace in a hug to initiate a surprise by the brand. It... MORE
play_circle_filledIllusory Fry Billboards
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
In China, KFC is promoting its new Fing Fing Cajun Chips with an optical illusion billboard that has people literally shaking their heads. With “fing fing” meaning “shake” in... MORE
play_circle_filledFood Truck Billboards
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
McDonald’s Sweden recently launched a new fried chicken burger inspired by street food culture. As part of the launch campaign, the fast-food giant transformed digital-out-of-home (DOOH)... MORE
play_circle_filledRecord-Breaking AR Mirrors
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Maybelline New York worked with XR company FFFACE.ME to unveil a record-breaking augmented reality mirror with a screen size of 43,000 square feet on the side of the Gulliver Mall in Kyiv. This AR... MORE
play_circle_filledDeserted Island Billboards
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
While most billboards are strategically positioned in high-traffic areas to maximize visibility, Silk & Spice is taking a different route, opting to set up a desert island billboard and initiate... MORE
Localized Post-Apocalyptic Campaigns
Localized Post-Apocalyptic Campaigns
Max Channels the Theme of The Last of Us into Ad Spaces
To herald the return of the Emmy-winning HBO Original series The Last of Us, Max unveiled a regionally focused, multi-market campaign that brought the show’s haunting atmosphere to life across... MORE
Drumstick-Shaped Lollipops
Drumstick-Shaped Lollipops
KFC x Fresquito Has a Coating Reminiscent of Fried Chicken Breading
The classic Fresquito lollipop is now available as a special edition KFC x Fresquito lollipop in the shape of a chicken drumstick and coated with a tangy, crunchy powder representing the fried... MORE
Customer-Starring Billboards
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
While most brands strive to get celebrities and well-known content creators to promote their products, formula brand Bobbie broke the mold with a campaign that casts unknown moms as "the OG... MORE
Sensory Outdoor Posters
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
The 'Scratch-and-Sniff OOH Campaign' marks Billie’s first interactive out-of-home advertising initiative, recently launched in New York City. Through this campaign, consumers are invited to... MORE
Philanthropic Media Initiatives
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
New to The Street recently debuted a philanthropic media initiative. For The Causes™ is designed to amplify awareness for charitable organizations through free national exposure across... MORE
Manatee-Spotlighting 3D Billboard Displays
Manatee-Spotlighting 3D Billboard Displays
LG Electronics USA Highlights the West Indian Manatee
LG Electronics USA has launched a new phase of its Endangered Species Awareness Series by featuring the West Indian Manatee in a striking 3D display on its Times Square billboard. This initiative,... MORE
Cheeky Bar-Focused Campaigns
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Heineken has introduced an innovative 'Starring Bars' program designed to provide financial support to the hospitality industry by transforming bars into potential film sets. As part of its broader... MORE
Playful Billboard Campaigns
Playful Billboard Campaigns
Dreamies Treats Unveil a Show-Stopping 3D Billboard Campaign
'Dreamies' treats are causing a stir on the streets of London. In a new campaign by adam&eveDDB, larger-than-life fiberglass cats appear to scramble up drainpipes, cling to rooftops, and dangle... MORE
Art-Promoting Campaigns
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Beige billboards have taken over Charlotte, North Carolina -- by design. These cryptic signs are part of a disruptive campaign by the creative collective Ghost, aiming to jolt the public into... MORE
Cheeky Ocean-Renaming Campaigns
Cheeky Ocean-Renaming Campaigns
Air Transat Will Refer to the Atlantic Ocean as the Canadien Ocean
Air Transat has made a whimsical announcement on April 1st, declaring that it will now refer to the Atlantic Ocean as the 'Canadien Ocean' in all its communications and onboard announcements. The... MORE
Miniature Billboard Ads
Miniature Billboard Ads
Little Canada's Mini Media Initiative Spotlights Brands on Tiny Billboards
Little Canada's Mini Media gives brands the chance to be featured in a miniature format as part of its small-scale recreation of iconic Canadian landmarks and locations. Little Canada spans 45,000... MORE
Sniffable Deodorant Billboards
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Deodorant brand Sure is releasing a whole-body deodorant touted as the first of its kind in the category for the UK, and the public is being made aware of it with interactive deodorant billboards... MORE
Innovative Outdoor Advertising Campaigns
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Unilever's Dirt is Good laundry brand has launched an innovative outdoor advertising campaign in Istanbul called 'Out of Home.' The initiative transforms conventional billboards into interactive... MORE
Men-Focused Deodorant Campaigns
Men-Focused Deodorant Campaigns
AXE Canada Debuts the 'Smells Like a Date' Campaign
AXE Canada has launched an innovative campaign titled Smells Like a Date, which reimagines the dating experience by prioritizing scent over traditional swiping methods. In celebration of National... MORE
Rural Irish Pub Campaigns
Rural Irish Pub Campaigns
Heineken Launched a Global Campaign for McLoughlin’s Bar
Heineken has unveiled a global recruitment initiative to support the search for a successor to McLoughlin’s Bar, an iconic family-run establishment in rural Achill Island, Ireland. After four... MORE