Billboards Trends

Seeking to maintain relevance, traditional marketing tools like billboards are turning to more abstract and engaging techniques for consumer allure. Incorporating installations, immersive visuals and live-action elements into their marketing techniques, billboards are going beyond traditional print strategies to reinvent how large-scale campaigns are perceived.

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Rugiet Expands Its Health Offerings FULL ARTICLE

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Testosterone Replacement Therapy Programs

Rugiet Expands Its Health Offerings

Rugiet — a men's health company that surpassed 100 million dollars in revenue in 2025 and has treated over $400,000 — has launched a testosterone replacement therapy program that includes... MORE

Activity Gear Billboards

Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving

As more adults embrace mindful drinking and nightlight shifts in accordance, happy hour is being reinvented, as seen in Ocean Spray's Reclaim Happy Hour activation. Rather than positioning... MORE

Wrestler-Inspired Lollipop Ads

Chupa Chups Promoted a Packaging Update with a Lucha Libre Campaign

Chupa Chups recently introduced easier-to-open wrappers so that fans can get at its lollipops with less effort, and to celebrate the end of the fight to open packaging, the brand launched an... MORE

Road Safety-Focused QSR Campaigns

McDonald's Türkiye Launched a Campaign Called Drink & Drive

McDonald's Türkiye has launched a campaign called 'Drink & Drive,' which creatively reinterprets the standard road safety warning against drinking alcohol by applying it instead to coffee... MORE

Inaugural Vodka Billboard Campaigns

ALB Vodka Introduces Its First Billboard in New York City

The spirits brand ALB Vodka has expanded its New York City out-of-home advertising campaign with its first billboard. Located above the Lincoln Tunnel, this marketing center complements existing... MORE

Interactive Embrace Billboards

giffgaff's Huggable Poster Conveys the Feeling of Being Valued

April 1st marks Price Hike Day in the UK, a date when various price increases for household bills come into effect, and mobile provider giffgaff, which protects its members from mid-contract price... MORE

Kebab-Inspired Restaurant Totems

KFC Calls Attention to Its New Döner Menu via its Totems

KFC has introduced its new döner menu in Spain through a campaign that physically repurposes the brand’s iconic restaurant totems into functioning, giant-scale kebab rotisseries. This was made... MORE

Interactive Advertising Installations

Intimissimi's 'Feel the Billboard' Uses Tactile Advertising

Intimissimi’s Feel the Billboard campaign introduces a tactile approach to outdoor advertising by integrating a real cashmere swatch into street‑level billboards. The installation was placed in... MORE

Live-Printed Billboards

HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time

It can be captivating to watch a billboard come to life in real time, and HP's campaign for its Smart Tank printers transformed a format people usually glance at in passing into a live, unfolding... MORE

Pick-Your-Own Bouquet Billboards

5,000 Tesco Mother’s Day Tulips Formed an Interactive Display

For Mother's Day in the UK, grocery and general merchandise retailer Tesco promoted Tesco Mother’s Day Tulips with a dynamic installation at King's Cross Station. This activation spelled "Need... MORE

Experiential Poster

Physical, touchable media is being reintroduced to deepen sensory engagement

Trend - Brands are incorporating tactile elements into billboards and posters to create immersive, multi-sensory experiences. From textured surfaces to interactive materials, these physical formats invite touch and smell, transforming passive ad spaces into memorable, hands-on brand encounters.

Insight - As consumers grow increasingly desensitized to purely visual, screen-based advertising, tactile displays offer a powerful way to break through by engaging senses of touch and smell—emotionally resonant and memory-linked triggers. Therefore, by introducing physical or olfactory interaction into public media, brands can spark moments of surprise, curiosity, and deeper cognitive imprinting while encouraging organic sharing of these novel encounters.

Workshop Question - How can your brand use physical interaction to create more memorable consumer touchpoints?

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