Celebs spin unflattering memes into alternative revenue streams
Implications - Rather than acknowledging internet jokes made at their own expense outright, several savvy celebrities are spinning such situations by producing licensed merchandise of their own, a move that above all else, helps them reaffirm their agency. This intriguing shift demonstrates the potential opportunity to convey authenticity by re-channeling seemingly negative commentary into a moment of humurous self-deprecation between the brand and fans.
Homework Question - What is consumers' most despised aspect of your brand? How could you present that as a positive? [More]
Homework Question - What is consumers' most despised aspect of your brand? How could you present that as a positive? [More]
