Print Trends

Competing against digital and online alternatives, print is striving to reinvent itself with more engaging and interactive adaptations. Utilizing creative promotional tactics, design innovations and interactive strategies to add depth to traditional campaigns, print is integrating aspects of technology and more to help maintain status amongst the plethora of digital innovations.
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Next-Gen Teen Magazines
Next-Gen Teen Magazines
WYouth is a New W Magazine Publication for Gen Z
WYouth (pronounced double youth) is W Magazine’s new teenage sister publication, rooted in W’s rich archives and thoughtfully reimagined for Gen Z—a generation with a strong affinity for... MORE
Cut-Out Easter Treat Disguises
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Year after year, the same hiding spots make Easter egg hunts predictable and to make the experience more thrilling for hiders and hunters alike, Cadbury came up with newspaper ads that hide Easter... MORE
Flushable Magazines
Flushable Magazines
Toilet Roll Brand Cushelle Created a Title Printed on Soft Tissue
Toilet roll brand Cushelle debuted a limited-edition title, Porcelain, touted as the world's first flushable magazine, complete with pages that can be read, torn and flushed individually. Upon... MORE
European-Style Butter-Inspired Sweepstakes
European-Style Butter-Inspired Sweepstakes
Plugrà Premium European-Style Butter Marks Pi Day
Plugrà® Premium European-Style Butter, a brand owned by Dairy Farmers of America, is celebrating Pi Day by launching a national sweepstakes and sharing professional baking tips that position its... MORE
Transitional Motherhood Campaigns
Transitional Motherhood Campaigns
Peanut and Tommee Tippee Want "Matrescence" in the Dictionary
Matrescence is a word coined in 1973 by anthropologist Dana Raphael that describes the developmental transition of becoming a mother and the many mental and physical experiences that accompany... MORE
Lunar Celebration Crafts
Lunar Celebration Crafts
Tesco's Lunar New Year Print Campaign Includes a Fold-Your-Own Horse
In celebration of the Chinese New Year, and to promote its Lunar New Year range, Tesco teamed up with Reach to turn printed pages into a fold-your-own horse activity. As part of the newspaper... MORE
Customizable Marketing Postcards
Customizable Marketing Postcards
Smartpress' Sticker & Magnet Postcards Fight Digital Fatigue
To help businesses, nonprofits and educational institutions create memorable experiences, Smartpress launched six customizable marketing postcards. In all, there are four peel-and-stick sticker... MORE
Rural Irish Pub Campaigns
Rural Irish Pub Campaigns
Heineken Launched a Global Campaign for McLoughlin’s Bar
Heineken has unveiled a global recruitment initiative to support the search for a successor to McLoughlin’s Bar, an iconic family-run establishment in rural Achill Island, Ireland. After four... MORE
Sleep Support Fairy Tales
Sleep Support Fairy Tales
Pukka Herbs' Sleepless Beauty Reimagines a Classic Story
Inspired by research that shows 68% of women ages 25 to 44 struggle to get enough sleep nightly, herbal tea brand Pukka Herbs collaborated with author Otegha Uwagba to rewrite the story of Sleeping... MORE
USA-Made Custom Flags
USA-Made Custom Flags
Feather Flag Nation Creates Stock & Custom Promotional Items Made in the USA
Feather Flag Nation is taking advertising to the next level with ready-made and custom flag & banner products and other attention-grabbing promotional items. Custom feather flags with company logos... MORE
Branded Gacha
Blind Box Companies Partner with Known Brands on Limited-Edition Collections
Trend - Blind box companies are teaming up with well‑known brands, franchises and designers to release limited‑edition collections. These collaborations blend surprise‑based unboxing with recognizable IP, offering themed figurines, miniatures and collectibles that appeal to both casual fans and collectors.

Insight - Consumers love the surprise of blind boxes but often feel let down when the characters are generic or low?value. Many hesitate to buy because the risk of getting something they don’t care about feels too high. As a rresponse to these reservations, brands turn to collaborations with known brands ease that pressure by tying the mystery to familiar worlds, making every pull feel more rewarding and collectible, and giving fans confidence that the surprise will still feel worth it.
Workshop Question - How can your brand leverage collaborations with familiar partners to enhance the appeal and perceived value of a product offering?
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Megatrends
AI Marketing Agents
AI Marketing Agents
Penny by BirdseyePost Rapidly Launches Targeted Direct Mail Campaigns
Penny by BirdseyePost is a fully autonomous AI marketing agent created to support businesses of all sizes and sectors by quickly creating and launching targeted direct mail campaigns across North... MORE
Phygital Business Cards
Phygital Business Cards
Linq x Moo Paper Cards Merge Quality Prints with Digital Technology
Linq x Moo Paper Cards blend the personal touch and reliability of tangible paper with the dynamic connectivity and convenience of instant digital sharing, offering a unique and effective way to... MORE
Mango-Scented Newspaper Ads
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Swiggy Instamart, a leading quick commerce delivery platform in India, recently introduced an innovative campaign with a mango-scented advertisement on the front page of the Times of India in Mumbai.... MORE
QSR Summer Hours Campaigns
QSR Summer Hours Campaigns
KFC Canada is Extending Its Hours at 653 Locations Across the Country
KFC Canada caters to late-night dining preferences this summer by extending its operational hours at 653 locations across the country.  The new initiative, which allows customers to enjoy their... MORE
play_circle_filledChicken-Centered Campaigns
Chicken-Centered Campaigns
KFC Released a Campaign Called 'Believe in Chicken'
KFC released a campaign called ‘Believe in Chicken’ across various advertising platforms before its final commercial airing on ITV. It aired during the opening match at the Euro Cup... MORE
Empowering Self-Care Pizza Ads
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Domino’s released a new Self-Care Pizza Ads campaign for World Menstrual Hygiene Day. By leveraging this day, the campaign targets women, particularly those experiencing menstrual cravings,... MORE
Accessible Christmas Food Magazines
Accessible Christmas Food Magazines
M&S and RNIB Created an Inclusive Magazine for the Holidays
M&S and RNIB, the Royal National Institute of Blind People, teamed up to create the first accessible Christmas Food magazine for Marks & Spencer and it offers an inclusive design that... MORE
Travel-Inspired Toy Catalogs
Travel-Inspired Toy Catalogs
The Tennessee Playcation Catalog Shares the Joy of Travel
Tennessee’s first-ever toy catalog, Tennessee Playcation, was created by the Tennessee Department of Tourist Development to share the joy and gift of travel this holiday season. This free... MORE
play_circle_filledOffline Newspaper Publications
Offline Newspaper Publications
County Highway Revives Print Culture
As media continues its digital evolution, County Highway is boldly diverging from the norm by embracing the timeless appeal of print publications. Described as “America’s Only Newspaper,&#... MORE
AI-Generated Magazine Covers
AI-Generated Magazine Covers
Glamour Bulgaria's August Issue Has a 100% AI-Generated Photo
Glamour Bulgaria is the first high-profile fashion magazine to create a magazine cover shoot that was fully generated by artificial intelligence—and everything from art direction to styling took... MORE
Accessible Sportswear Campaigns
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Because of cutting-edge garment technology and levels of performance, accessible sportswear pieces have traditionally been hard to come by and this presents a barrier for many consumers. Decathlon,... MORE
play_circle_filledFirst Playable Print Ads
First Playable Print Ads
This is The World's First Playable Music Print Ad on Instagram's Spark AR
The world’s first playable print ad on Instagram’s Spark AR was done by Malaysia’s premier shipping company, MISC, for the country’s National Day. As a company that moves the... MORE
play_circle_filledFruit Waste Ink Posters
Fruit Waste Ink Posters
Dole Sunshine Company Created ‘Malnutrition Labels’
To highlight how important it is for people to make healthy choices, Dole Sunshine Company teamed up with St Luke’s and Bompas and Parr for a campaign that uses fruit waste ink for printed posters.... MORE
play_circle_filledPrinted Sunscreen Posters
Printed Sunscreen Posters
Melanoma UK's Sun Safety Poster Series is Printed in Sun Cream
Sun safety posters are easy to spot in the summer but the newest series from Melanoma UK are worth a second glance. As temperatures soar and break new records in the UK, the need for people to... MORE
Made-to-Order Burger Ads
Made-to-Order Burger Ads
Burger King's Advertisements Highlight the Freshness of Food
Burger King’s advertisements are often centered on the freshness of its ingredients and its newest ads eliminate product shots to emphasize that its food is made to order. The print and out-of-... MORE