Print Trends

Trend - As AI becomes more prevalent due to well-known apps such as ChatGPT, consumers feel a growing push to both understand and utilize the technology more confidently. New technologies can be intimidating, especially when the technology is one with such magnitude as artificial intelligence. These services aim to lower the barrier to entry.

Insight - Conversations concerning artificial intelligence and the role it should play in daily life are rife with tensions. Many consumers see the technology as a threat, particularly in the workplace. Part of this hesitation is due to confusion and the fear that AI will increase the pace of societal change, increasing the risk of being "left behind." Services that aim to demystify the technology are a direct potential solution to these concerns.