Print

Competing against digital and online alternatives, print is striving to reinvent itself with more engaging and interactive adaptations. Utilizing creative promotional tactics, design innovations and interactive strategies to add depth to traditional campaigns, print is integrating aspects of technology and more to help maintain status amongst the plethora of digital innovations.

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#20: Day-Relevant Advertising Campaigns

Mcdonald's Graphic Print Ads Celebrate Moving Day in Québec FULL ARTICLE

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Top 40 Print Trends in 2019

From Gen Z-Edited Magazines to Edible Kombucha Ads

The top 2019 print trends explore some of the ways that engaging advertisements, magazines, newspapers and campaigns are being created as an alternative or a complement to digital media. To engage... MORE

Top 100 Marketing Trends for 2020

From Paperboard Soda Packaging to Fragranced Festive Pop-Ups

This round-up of 2020 marketing trends cover many different ways that the vast variety of existing industries are connecting with their respective consumers. There are many approaches on an endless... MORE

Internet Service Zines

Starry's Illustrated Guide Shares "How to Cope with Your Current ISP"

To bring attention to its own Internet services and encourage consumers to make the switch to a new provider, Starry created a fun illustrated guide to send out in the mail. Rather than sending out... MORE

Top 100 Marketing Trends in October

From Multi-Sensory Theater Campaigns to Eco-Awareness Ads

The list of October 2019 marketing trends are impressively engaging and interact with each brand’s respective consumer audience in new and creative ways. Some of the latest marketing tactics... MORE

Arty Fast Food Campaigns

McDonald's Sweden Turns to High Art to Promote Its Big McBacon

Contemporary fast food campaigns have embraced humor at their core and the most recent example of this is McDonald’s Sweden who, in partnership with Nord DDB Stockholm, has launched a... MORE

Top 100 Marketing Trends in August

From Luxe Fashion Anniversary Exhibits to Cooled Shipping Boxes

The August 2019 marketing concepts take branding and customer interaction to new heights, taking place through creative platforms. There are many publicity concepts exercised by all kinds of... MORE

Sci-Fi AR Marketing

Google Used the New York Times to Host a Stranger Things Augmented Reality Ad

Google recently placed an augmented reality ad in the New York Times. The ad is for a fictional mall where much of the new Stranger Things takes place. The ad was placed in a recent print edition of... MORE

Top 100 Marketing Trends in June

From Imperfect Beauty Ads to Meme-Inspired Music Ads

This compilation of June 2019 marketing concepts is exercised across multiple platforms to explore different mediums and approaches to connecting with the brand’s respective consumers. There... MORE

Cannabis Zine

Artist-curated print publications that celebrate cannabis culture are on the rise

Implications - With cannabis becoming destigmatized across North America, Millennial artists are creating niche lifestyle publications on the topic, while also exploring various social issues. The prevalence of cannabis zines shows the continued existence of independent communities within this space, despite the mainstream evolution of cannabis culture today.

Workshop Question - How can your brand empower and inspire independent creative communities?

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