Print

Competing against digital and online alternatives, print is striving to reinvent itself with more engaging and interactive adaptations. Utilizing creative promotional tactics, design innovations and interactive strategies to add depth to traditional campaigns, print is integrating aspects of technology and more to help maintain status amongst the plethora of digital innovations.

TOP 20

#20: Humorous Natural Deodorant Campaigns

Native Runs Ad Poking Fun at the Pumpkin Spice Latte Lovers FULL ARTICLE

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Made-to-Order Burger Ads

Burger King's Advertisements Highlight the Freshness of Food

Burger King’s advertisements are often centered on the freshness of its ingredients and its newest ads eliminate product shots to emphasize that its food is made to order. The print and out-of-... MORE

Innovative cannabis packaging

Child resistant, eco-friendly cannabis packaging

The latest packaging innovation from the GPA Global Cannabis team is the BN-4, an eco-friendly cannabis pack manufactured in the US. Taking inspiration from the popular BN-1 and BN-2 pack styles,... MORE

Top 100 Marketing Trends in February

From QSR Burger Logos to Newspaper-Based Fire Starters

This list of February 2021 marketing trends explore the many ways that brands are connecting with their consumers through a plethora of platforms. They create engagement with their audience and... MORE

Mysterious Burger Promotions

Burger King Japan is Teasing a 'Fake Burger' with Hidden Toppings

Ahead of the release of its newest menu addition, Burger King Japan launched an advertising campaign to tease the ‘Fake Burger.’ Featuring a bun with completely blurred out toppings,... MORE

Interactive Beauty Magazines

Perfect Corp. and Allure Created an Innovative Interactive Issue

Perfect Corp. is introducing a new way to bring the pages of Allure’s November publication to life with a first-of-its-kind interactive issue. Within the YouCam Makeup app, users are able to... MORE

Game-Inspired Furniture Catalogs

IKEA Taiwan Recreated Its Furniture Catalog with Animal Crossing

Countless brands have taken to Animal Crossing: New Horizons to engage Millennial and Gen Z players and IKEA Taiwan recreated its 2021 furniture catalog entirely with designs and characters from the... MORE

Kid-Designed Magazine Covers

The June Edition of Vogue Italia Features Colorful Child Drawings

Due to creative constraints, there are some interesting magazine covers that have come out of quarantine and the June edition of Vogue Italia, for the first time ever, features designs by kids.... MORE

Top 100 Marketing Trends for 2020

From Paperboard Soda Packaging to Fragranced Festive Pop-Ups

This round-up of 2020 marketing trends cover many different ways that the vast variety of existing industries are connecting with their respective consumers. There are many approaches on an endless... MORE

Upcycled Breakfast

Common pre-packaged breakfast foods are made with upcycled ingredients

Trend - The food industry is a major contributor to global waste, and small brands in this space are aiming to cut down on this waste by incorporating upcycled ingredients into common at-home breakfast products, including everything from pancake mixes to cereals.

Workshop Question - How is your brand making sustainable consumption easier to achieve for its customers?

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