Can-Am, a company that's widely known for its three-wheeled motorcycles, has partnered with rock icon Joan Jett and rapper, singer, and record producer SAINt JHN for a new ad campaign called 'Outliers.
The campaign seeks to honor the diverse community of on-road riders, and challenge the preconceived notions of how open-road riders should look and act to promote a culture of inclusion that allows more to experience the excitement that comes with the hobby.
Martin Ethier, Global Marketing Director for Can-Am On-Road at BRP spoke to the campaign, stating, “We’re seeing more and more people coming into the sport, especially women and people from diverse communities. No matter who they are, all Can-Am riders share one common bond; the love of hitting the road on a ride like no other.”
Image Credit: Can-Am