'Can-Am,' the motorcycle brand founded in 1971 as a subsidiary of Bombardier, announced the release of the 'Can-Am Origin' and 'Can-Am Pulse' electric motorcycles. With the release of these two bikes, Can-Am is attempting to reclaim its spot as a household name and the first choice for motorbike-driving customers.
Can-Am did not release specific performance details on the e-motorbike, such as the size of the battery or the power output of the engine, but the company did unveil the physical design of each model, while also adding that they will be capable of achieving "highway speeds." The Can-Am Origin features an elongated sports-style frame with a high seat, large wheels, seemingly capable suspension systems, and a more energetic feel, while the Can-Am Pulse approaches the other half of the motorbike market. The Pulse has smaller wheels designed for relaxing rides on roads, and a lowered frame that results in more comfortable, ergonomic riding at the cost of off-roading performance.
Image Credit: Can-Am
Key Themes Behind This Trend
- High-performance Electric Motorcycles
- With the rise of electric vehicles, high-performance electric motorcycles like the Can-Am Origin are becoming more popular, offering unique opportunities for new and established manufacturers.
- Ergonomic E-motorbike Designs
- The Can-Am Pulse showcases the increasing importance of ergonomic designs in the electric motorcycle industry, allowing for more comfortable rides and attracting a wider demographic of riders.
- Retro-inspired Electric Vehicles
- Drawing inspiration from classic designs, electric vehicle manufacturers are reviving retro styles, such as the Can-Am electric motorcycles, to appeal to nostalgia-loving customers.
Where This Applies
- Electric Vehicle Supply Chain
- The growing demand for electric motorcycles like the Can-Am models introduces numerous opportunities for supply chain innovations and expansions, from battery manufacturing to charging infrastructure.
- Motorcycle Accessories and Aftermarket
- The rise of electric motorcycles generates new business opportunities for specialized accessories and aftermarket products tailored to e-motorbike enthusiasts and their unique needs.
- E-motorbike Tourism and Rentals
- Electric motorcycles like Can-Am's Origin and Pulse models could disrupt the tourism industry, paving the way for eco-friendly rentals and tour packages centered around e-motorbike experiences.
