The BMW 'Dare to be You' campaign has been launched with the help of supermodel Naomi Campbell to celebrate the arrival of a new era of automotive performance. The campaign puts the model in the spotlight alongside the new BMW XM, which features a V8 M-division TwinPower Turbo engine along with the brand's fifth-generation battery technology. The campaign also launches a wider collaboration with Campbell who will design her own one-off model of the plug-in hybrid vehicle.
Senior Vice President Customer and Brand Jens Thiemer spoke on the BMW 'Dare to be You' campaign saying, "Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality. There are few people who can identify with the motto ‘Dare to be You’ as strongly as she can.”
Image Credit: BMW / Naomi Campbell, <a rel='nofollow' href='https://hypebeast.com/2023/3/bmw-xm-dare-to-be-you-naomi-campbell-campaign-customization'>hypebeast</a>, <a rel='nofollow' href='https://www.bmw.ca/en/home.html'>bmw</a>
Why This Trend Is Growing
- Celebrity-endorsed Automotive Campaigns
- Companies can partner with high-profile celebrities to generate buzz and interest in their latest products and services.
- Hybrid/electric Vehicles
- The growing demand for eco-friendly cars presents an opportunity for innovative technologies that promote sustainability and energy efficiency.
- Custom Vehicle Designs
- Individualized, one-of-a-kind vehicles can attract customers seeking a unique driving experience, creating opportunities for customization and personalization services.
Industries Being Reshaped
- Automotive
- Automakers can explore unique collaborations with celebrities to promote their products, increasing brand awareness and sales revenue.
- Fashion and Design
- Fashion designers and other creative professionals can partner with car companies to elevate the design and aesthetics of new automobile models.
- Renewable Energy and Sustainability
- Companies specializing in green energy and sustainable solutions can partner with automakers to develop hybrid and electric vehicles that meet consumer demand for eco-friendly options.
