The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Michael Hemsworth — March 31, 2023 — Autos
The BMW 'Dare to be You' campaign has been launched with the help of supermodel Naomi Campbell to celebrate the arrival of a new era of automotive performance. The campaign puts the model in the spotlight alongside the new BMW XM, which features a V8 M-division TwinPower Turbo engine along with the brand's fifth-generation battery technology. The campaign also launches a wider collaboration with Campbell who will design her own one-off model of the plug-in hybrid vehicle.
Senior Vice President Customer and Brand Jens Thiemer spoke on the BMW 'Dare to be You' campaign saying, "Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality. There are few people who can identify with the motto ‘Dare to be You’ as strongly as she can.”
Image Credit: BMW / Naomi Campbell, hypebeast, bmw
Senior Vice President Customer and Brand Jens Thiemer spoke on the BMW 'Dare to be You' campaign saying, "Naomi Campbell is a woman who goes her own way unswervingly and has become not only a unique supermodel but also a fascinating personality. There are few people who can identify with the motto ‘Dare to be You’ as strongly as she can.”
Image Credit: BMW / Naomi Campbell, hypebeast, bmw
Trend Themes
1. Celebrity-endorsed Automotive Campaigns - Companies can partner with high-profile celebrities to generate buzz and interest in their latest products and services.
2. Hybrid/electric Vehicles - The growing demand for eco-friendly cars presents an opportunity for innovative technologies that promote sustainability and energy efficiency.
3. Custom Vehicle Designs - Individualized, one-of-a-kind vehicles can attract customers seeking a unique driving experience, creating opportunities for customization and personalization services.
Industry Implications
1. Automotive - Automakers can explore unique collaborations with celebrities to promote their products, increasing brand awareness and sales revenue.
2. Fashion and Design - Fashion designers and other creative professionals can partner with car companies to elevate the design and aesthetics of new automobile models.
3. Renewable Energy and Sustainability - Companies specializing in green energy and sustainable solutions can partner with automakers to develop hybrid and electric vehicles that meet consumer demand for eco-friendly options.
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