IKEA Created a Hardcover Version of the 2021 IKEA Catalog
Laura McQuarrie — December 18, 2020 — Art & Design
References: rethinkcanada & designtaxi
After producing its iconic catalog for 70 years, IKEA has announced that it will be officially discontinuing the digital and physical versions of the publication—fortunately for IKEA fans, there's a limited-edition hardcover 2021 IKEA Coffee Table Catalog that can be purchased as a keepsake. IKEA Canada partnered with creative agency Rethink to create a long-lasting version of the famed catalog and it includes brightly colored yellow ribbons so that it's easy to note inspiring pages within the book.
The catalog is 30% bigger than usual and it's been designed to withstand years of browsing. As a special product from the flat-pack furniture brand it's only fitting that the limited-edition hardcover coffee table book comes in its own flat-pack box.
Image Credit: IKEA
The catalog is 30% bigger than usual and it's been designed to withstand years of browsing. As a special product from the flat-pack furniture brand it's only fitting that the limited-edition hardcover coffee table book comes in its own flat-pack box.
Image Credit: IKEA
Trend Themes
1. Discontinuation of Catalogs - Disruptive innovation opportunity: Develop digital platforms or alternative formats to replace traditional catalogs.
2. Coffee Table Books - Disruptive innovation opportunity: Create visually appealing and durable coffee table books in various industries.
3. Flat-pack Packaging - Disruptive innovation opportunity: Explore flat-packaging solutions for consumer products beyond furniture.
Industry Implications
1. Home Furnishing - Disruptive innovation opportunity: Introduce new digital tools and experiences to enhance the shopping and design process.
2. Publishing - Disruptive innovation opportunity: Transform traditional publishing models by incorporating interactive and personalized elements.
3. Packaging - Disruptive innovation opportunity: Invent eco-friendly and space-saving packaging solutions for a wide range of products.
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