After producing its iconic catalog for 70 years, IKEA has announced that it will be officially discontinuing the digital and physical versions of the publication—fortunately for IKEA fans, there's a limited-edition hardcover 2021 IKEA Coffee Table Catalog that can be purchased as a keepsake. IKEA Canada partnered with creative agency Rethink to create a long-lasting version of the famed catalog and it includes brightly colored yellow ribbons so that it's easy to note inspiring pages within the book.
The catalog is 30% bigger than usual and it's been designed to withstand years of browsing. As a special product from the flat-pack furniture brand it's only fitting that the limited-edition hardcover coffee table book comes in its own flat-pack box.
Image Credit: IKEA
What Makes This Trend Stand Out
- Discontinuation of Catalogs
- Disruptive innovation opportunity: Develop digital platforms or alternative formats to replace traditional catalogs.
- Coffee Table Books
- Disruptive innovation opportunity: Create visually appealing and durable coffee table books in various industries.
- Flat-pack Packaging
- Disruptive innovation opportunity: Explore flat-packaging solutions for consumer products beyond furniture.
Sectors Adopting This
- Home Furnishing
- Disruptive innovation opportunity: Introduce new digital tools and experiences to enhance the shopping and design process.
- Publishing
- Disruptive innovation opportunity: Transform traditional publishing models by incorporating interactive and personalized elements.
- Packaging
- Disruptive innovation opportunity: Invent eco-friendly and space-saving packaging solutions for a wide range of products.
