Marketing amid the era of social distancing had brands thinking outside the box and this list of 2021 marketing trends highlights the most innovative examples.
Notably, McDonald's Brazil adapted its iconic logo in an act of COVID-19 solidarity. The brand's signature two golden arches of the "M" were separated to represent the life-saving social distancing regulations. The initiative served to minimize the spread of the virus and support communities.
Another intriguing marketing trend was from a furniture brand. To help entertain folks in lockdown, IKEA Russia debuted a quarantine campaign that shows users how to make fun furniture forts. The old-school childhood play was adapted for modern homes to make tents, forts, and castles inside, helping to cheer and entertain those confined to their home.
For more marketing trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
