The New Balenciaga Editorial for SS20 is a Political Critique
Kalina N — February 19, 2020 — Pop Culture
References: instagram & highsnobiety
A new Balenciaga editorial has been launched to support the brand's Spring/Summer 2020 range and the aesthetic takes cues from political themes. The campaign is inspired by the current political garment and it characterized as "a quiet mockery" that relies on "meaningless word salads" that are "unnervingly similar to actual slogans used by real-life politicians on the campaign trail."
The Balenciaga editorial boasts slogans like "We Vote For Tomorrow," "Power Of Dreams," "Think Big," "Love Is For Everyone," and so on. In addition, models in the Balenciaga editorial are made to resemble "an androgynous Bernie Sanders."
If consumers didn't know any better, one could make the case that the luxury fashion brand was actually attempting to run for president in the US.
Image Credit: Balenciaga
The Balenciaga editorial boasts slogans like "We Vote For Tomorrow," "Power Of Dreams," "Think Big," "Love Is For Everyone," and so on. In addition, models in the Balenciaga editorial are made to resemble "an androgynous Bernie Sanders."
If consumers didn't know any better, one could make the case that the luxury fashion brand was actually attempting to run for president in the US.
Image Credit: Balenciaga
Trend Themes
1. Politically-inspired Fashion - There is a growing trend of fashion brands using political themes and slogans in their campaigns to make a statement and engage with socially-conscious consumers.
2. Satirical Advertising - Satirical ads are becoming more popular, using humor and irony to critique social and political issues while promoting a brand or product.
3. Androgynous Fashion - Fashion brands are challenging traditional gender norms by featuring androgynous models in their campaigns, promoting inclusivity and diversity in the industry.
Industry Implications
1. Fashion - Fashion brands can incorporate political themes and satire into their campaigns to create a buzz and resonate with socially-aware consumers.
2. Advertising - Advertisers can use satire as a way to stand out from the competition and make a strong statement about social and political issues.
3. Gender and Identity - By featuring androgynous models, brands can challenge societal norms and promote a more inclusive and diverse perception of gender and identity.
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