From Free Election Day Rides to In-Game Voting Campaigns
Grace Mahas — January 23, 2021 — Pop Culture
This round-up of 2020 political trends showcases how brands have navigated the political landscape in wake of a turbulent year. In response to the uneasy political landscape, many brands launched products and services to alleviate stress ahead of election day. These solutions range from an escapist hotel stay to a relaxing political coloring book to reduce "political fatigue."
Moreover, to support the voting process, various brands opted to convert select physical locations into voter registration hubs, making the act of partaking in the presidential election easier for consumers. In addition, brands also launch ride promotions and education distribution to increase voting accessibility. This comes as many consumers emphasize ethics and sustainability and expect that the brands they frequent also take the same stance.
For more political innovations in the year ahead, check out Trend Hunter’s 2021 Trend Report.
Moreover, to support the voting process, various brands opted to convert select physical locations into voter registration hubs, making the act of partaking in the presidential election easier for consumers. In addition, brands also launch ride promotions and education distribution to increase voting accessibility. This comes as many consumers emphasize ethics and sustainability and expect that the brands they frequent also take the same stance.
For more political innovations in the year ahead, check out Trend Hunter’s 2021 Trend Report.
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