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Top 50 Political Trends in 2020

From Free Election Day Rides to In-Game Voting Campaigns

— January 17, 2021 — Pop Culture
This round-up of 2020 political trends showcases how brands have navigated the political landscape in wake of a turbulent year. In response to the uneasy political landscape, many brands launched products and services to alleviate stress ahead of election day. These solutions range from an escapist hotel stay to a relaxing political coloring book to reduce "political fatigue."

Moreover, to support the voting process, various brands opted to convert select physical locations into voter registration hubs, making the act of partaking in the presidential election easier for consumers. In addition, brands also launch ride promotions and education distribution to increase voting accessibility. This comes as many consumers emphasize ethics and sustainability and expect that the brands they frequent also take the same stance.

For more political innovations in the year ahead, check out Trend Hunter’s 2021 Trend Report.
9.5
Score
Popularity
Activity
Freshness
52
Election Victory Disputing Policies
Election Victory Disputing Policies
YouTube Will Remove Videos Disputing Joe Biden's Victory
<
51
Stress-Alleviating Political Donation Platforms
Stress-Alleviating Political Donation Platforms
A New Platform Helps Make Last Minute Donations
<
50
Interactive Voting Videos
Interactive Voting Videos
YouTube's YouChoose 2020 Shares a Guide to Voting in the Election
<
49
School Voter Registration Contests
School Voter Registration Contests
MTV & When We All Vote's 2020 Prom Challenge is Encouraging
<
48
Free Election Day Rides
Free Election Day Rides
Starbucks Employees Will Be Able to Access Free Lyft Rides on Election Day
<
47
Misinformation-Countering Tools
Misinformation-Countering Tools
Twitter Announced a Social Media Reporting Tool for the Election
<
46
Immersive City Museums
Immersive City Museums
The Museum of the Hidden City Invites You to Explore San Francisco
<
45
STEM-Supporting Frozen Desserts
STEM-Supporting Frozen Desserts
Brave Robot's Vote for the Future Pack Supports Education
<
44
In-App Voting Games
In-App Voting Games
Houseparty Joined Forces with When We All Vote to Encourage Voting in November
<
43
Election-Focused Forum Ads
Election-Focused Forum Ads
Reddit Launched a Campaign to Encourage Voter Turnout
<
42
Misinformation-Deterring Social Media Updates
Misinformation-Deterring Social Media Updates
Twitter is Flagging Retweets with False Information
<
41
Pay-Per-View Concert Series
Pay-Per-View Concert Series
LiveXLive is Hosting Concerts for National Hispanic Heritage Month
<
40
Curbside Voter Registration Hubs
Curbside Voter Registration Hubs
Nordstrom Commits to Encouraging Voter Education & Participation
<
39
Climate Change-Focused Election Campaigns
Climate Change-Focused Election Campaigns
The #VoteLikeAMadre Campaign is Targeted Towards Moms
<
38
Non-Profit Voter-Feeding Initiatives
Non-Profit Voter-Feeding Initiatives
Feed the Polls is Giving Free Meals to Voters on Election Day
<
37
Congresswoman-Led Beauty Tutorials
Congresswoman-Led Beauty Tutorials
Alexandria Ocasio-Cortez Shared Her Beauty Secrets with Vogue
<
36
Verified Pandemic Information
Verified Pandemic Information
Soufan Center and Truepic Spotlight COVID-Impacted Conflict Zones
<
35
Exclusive Voter Highlighters
Exclusive Voter Highlighters
Rituel de Fille's Exclusive Makeup is Unlocked By Registering to Vote
<
34
Political Jewelry Brand Campaigns
Political Jewelry Brand Campaigns
Tiffany & Co's 'We Stand With Australia' Ad Shows Solidarity
<
33
Political News Campaigns
Political News Campaigns
The Economist Launched 'Word Play' to Spotlight US 2020 Election Coverage
<
32
Climate-Centric Ice Cream Campaigns
Climate-Centric Ice Cream Campaigns
This Ben & Jerry's Climate Justice Ad Raises Eco Awareness
<
31
Ethical Voting-Encouraging Necklaces
Ethical Voting-Encouraging Necklaces
The Sparklane Vote Chains Encourage Voting
<
30
In-Store Voter Registrations
In-Store Voter Registrations
Steve Madden Joins Voto Latino for a 2020 Voter Registration Campaign
<
29
Personalized Election Day Pizzas
Personalized Election Day Pizzas
Pieology is Rewarding US Voters with Its 'You Vote/You Pie' Offer
<
28
Efficient eGovernment Solutions
Efficient eGovernment Solutions
Nasdaq Envisions How an eGovernment Can Ensure Citizen Security
<
27
Voter-Targeted Game Streams
Voter-Targeted Game Streams
AOC Played 'Among Us' on Twitch to Connect with Young Voters
<
26
Voter-Encouraging Lipsticks
Voter-Encouraging Lipsticks
The Lip Bar's Bawse Voter Shade Encourages Voter Registration
<
25
Authentic COVID-Specific Content Series
Authentic COVID-Specific Content Series
PandemicTalks is Launched to Fight COVID-19 Misconceptions
<
24
Voter-Inspiring Toothpastes
Voter-Inspiring Toothpastes
The Empowermint Fluoride Free Toothpaste Supports Rock the Vote
<
23
Voter-Encouraging Yogurt Packaging
Voter-Encouraging Yogurt Packaging
Forager Project is Reminding Americans to Vote on November 3rd
<
22
Clothing Store Voter Registration
Clothing Store Voter Registration
KITH's is Transforming Flagship Stores into Registration Hubs
<
21
Voter-Encouraging Shoe Shops
Voter-Encouraging Shoe Shops
Foot Locker & Rock the Vote are Creating Voter Registration Sites
<
20
Election Anxiety Sheet Ads
Election Anxiety Sheet Ads
SOVA's New Print Ad Tells Consumers to "Prepare for Sleepless Nights"
<
19
Virtual Political Islands
Virtual Political Islands
Biden Island Shares Yard Signs & More in Animal Crossing: New Horizons
<
18
In-Game Voting Campaigns
In-Game Voting Campaigns
'Animal Crossing' Players Can Now Display Democratic Voting Signs
<
17
Teen-Powered Political Video Content
Teen-Powered Political Video Content
BuzzFeed News is Employing Teen Ambassadors for the Election
<
16
Politically Inspired Makeup Sponges
Politically Inspired Makeup Sponges
BIDEN Beauty's BIDEN Beat is a Dual-Sided Makeup Sponge
<
15
Adult Content Election Campaigns
Adult Content Election Campaigns
Pornhub and Just for Fun Joined to Encourage Voter Turnout
<
14
Beauty-Focused Voting Campaigns
Beauty-Focused Voting Campaigns
Alleyoop is Sharing Free Product with Those Who Pledge to Vote
<
13
Election-Inspired Vodka Spirits
Election-Inspired Vodka Spirits
'Election Flavored Vodka' is a Limited, American-Made Spirit
<
12
Political Ad Libraries
Political Ad Libraries
Snapchat's New Feature Seeks to Make Political Information Readily Public
<
11
Voter-Encouraging Accessories
Voter-Encouraging Accessories
Kitsch's Newest Rhinestone Bobby Pin Spells Out "VOTE"
<
10
TV-Based Video Chat Platforms
TV-Based Video Chat Platforms
Facebook's Portal TV Enables Users to Chat, Co-Watch & More
<
9
Political Troll Toys
Political Troll Toys
Wild Hair Creations' Party Animals Take the Shape of Iconic USA Symbols
<
8
Political Coloring Books
Political Coloring Books
This Coloring Book Depicts Almost All Democratic Presidential Candidates
<
7
Political Press Conference Merchandise
Political Press Conference Merchandise
Four Seasons Total Landscaping Launched a Line of Apparel
<
6
Election Night Survival Kits
Election Night Survival Kits
BABE Wine Launched the Election Night Survival Kit
<
5
Mail-In Ballot Halloween Costumes
Mail-In Ballot Halloween Costumes
Yandy Debuts the Hilarious and Timely Mail-In Ballot Costume
<
4
Charitable Limited Edition Prints
Charitable Limited Edition Prints
Takashi Murakami's Prints are Expected to Hit $1 Million for BLM
<
3
Artful Voting T-Shirts
Artful Voting T-Shirts
H&M is Celebrating National Voter Registration Day with a Special Collab
<
2
Under-Rock Hotel Promotions
Under-Rock Hotel Promotions
Those Looking to Avoid the Election Can Book Hotels.com's Cave Room
<
1
Satirical Political Fashion Ads
Satirical Political Fashion Ads
The New Balenciaga Editorial for SS20 is a Political Critique
<