BIDEN Beauty was created to spread awareness about voting within the beauty community. As the brand states, "BIDEN Beauty is a real beauty brand that aims to merge beauty and politics to push forward a message of diversity, inclusivity and agency within the beauty communities—and beyond."
The first product from the brand is a blue-colored, dual-sided makeup sponge by the name of BIDEN Beat. 100% of the proceeds from the product will go towards supporting the Democratic National Committee and Biden Victory Fund.
Soon, BIDEN Beauty plans to launch even more new products, including Biden Bounce Hyaluronic Acid and We Glow High Kamala Highlighting Stick. Fans can also show their support with hats, stickers, hoodies and other merchandise designs.
Image Credit: BIDEN Beauty