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Top 100 Cosmetics Trends in November

From Shimmering Serum Highlighters to MUA-Designed Glosses

— November 29, 2020 — Fashion
The November 2020 cosmetics trends spotlight innovations in beauty and grooming, including the latest in makeup, skincare, and industry marketing and packaging updates.

Taking inspiration from her granddaughters and their love for glam, Betsey Johnson launched an affordable beauty line that features everything for highlighters and mascaras, to brush sets and glitter-heavy eyeshadow palettes. The whole 'Luv Betsey' collection is available at US Walmart stores, and each item is $10 or less.

For hot sauce lovers, there's HipDot's Tapatío makeup collection—which features glosses, a makeup sponge, and two eyeshadow palettes that take inspiration from the popular Mexican-American brand's products. Apart from the shades and product names, the hot sauce theme is carried to the packaging too, with each gloss contained in an adorable tiny sauce bottle.
9.7
Score
Popularity
Activity
Freshness
100
Vitamin-Rich Yuzu Cleansers
Vitamin-Rich Yuzu Cleansers
Bioré Brightening Jelly Cleanser Shares a Natural Source of Vitamin C
<
99
Energizing Men's SPF Skincare
Energizing Men's SPF Skincare
Inoherb's Men's Refreshing Sunscreen Lotion Boasts Black Tea
<
98
Yeast-Infused Makeup Removers
Yeast-Infused Makeup Removers
Farberly's Yeast Gentle Makeup Remover Purifies and Soothes
<
97
Affordable Glitter-Heavy Makeup Lines
Affordable Glitter-Heavy Makeup Lines
Betsey Johnson's 'Luv Betsey' Line is Available at Walmart
<
96
Chestnut Shower Gels
Chestnut Shower Gels
Lush's Seasonal Shower Gel Combines Oat Milk and Chestnut Purée
<
95
Customizable Corrective Skincare
Customizable Corrective Skincare
SkinCeuticals' Azelaic Acid Booster Blend Supports Custom Care
<
94
Holiday-Inspired Makeup Kits
Holiday-Inspired Makeup Kits
Danessa Myricks Beauty Unveiled Six Stunning New Holiday Kits
<
93
Red Ginseng Skincare
Red Ginseng Skincare
DONGINBI Shares the Benefits of Red Ginseng Water, Oil & Extract
<
92
Ultra-Hydration Skincare Collections
Ultra-Hydration Skincare Collections
These New Cetaphil Skincare Products Come in Several Formulas
<
91
Holiday Makeup Sponge Kits
Holiday Makeup Sponge Kits
EcoTools' Vegan Sponges, Wedges, and Brushes are Available in Gift Sets
<
90
Laundry-Inspired Perfumes
Laundry-Inspired Perfumes
Samsung Created a Fresh Scent to Launch a Washing Machine
<
89
MUA-Made Lip Glosses
MUA-Made Lip Glosses
Lisa Eldridge has Released Gloss Embrace Lip Gloss
<
88
No-Rinse Cleansing Creams
No-Rinse Cleansing Creams
SYS Skincare's Cleansing Cream Taps Into Micellar Technology
<
87
Cell Renewal Serum Ampoules
Cell Renewal Serum Ampoules
MZ Skin's Glow Boost Ampoules are Part of a 5 Day Routine
<
86
Phytonutrient-Rich Face Oils
Phytonutrient-Rich Face Oils
5YINA's Quiescent Beauty Oil Replenishes, Restores and Nourishes Skin
<
85
Propolis Extract Serums
Propolis Extract Serums
The COSRX Propolis Light Ampoule Packaging is Inspired by Its Ingredients
<
84
Upcycled Lemon Body Scrubs
Upcycled Lemon Body Scrubs
The Body Shop's Zesty Lemon Body Scrub is Made with "Lumpy Lemons"
<
83
Firming Resurfacing Essences
Firming Resurfacing Essences
Sunday Riley's Pink Drink Contains Peptides, Fermented Honey & More
<
82
Budget-Friendly Renewing Skincare
Budget-Friendly Renewing Skincare
Nudestix's Nudeskin Provides the Base for No-Makeup Makeup
<
81
D2C Fragrance Kits
D2C Fragrance Kits
Snif Helps Consumers Experience a Scent Before They Buy
<
80
Clean Beauty Skin Kits
Clean Beauty Skin Kits
Royal Fern's Phytoactive Anti-Oxidative Ampoules Helps to Detox and Restore
<
79
Five-Piece Winter Skincare Sets
Five-Piece Winter Skincare Sets
The Ordinary's Balance Set Retails for Just $29
<
78
Hydrating Topical Serums
Hydrating Topical Serums
SToND's Solid Serum is the Perfect Base for Mess-Free Makeup
<
77
Hygiene-Centric Beauty Cleansers
Hygiene-Centric Beauty Cleansers
Qosmedix Offers Sanitizing Products for Makeup and Brushes
<
76
Museum-Inspired Nail Polishes
Museum-Inspired Nail Polishes
The MET Mini Polish Set Was Inspired by the Museum's Latest Exhibit
<
75
Cost-Conscious Clean Skincare
Cost-Conscious Clean Skincare
Cleen Beauty's Affordable Skincare Products are $10 or Less
<
74
Dosed Skincare Sample Kits
Dosed Skincare Sample Kits
The Benjamin Knight Fuchs, R. Ph. Truth Treatment Systems™ Nourishes
<
73
Skincare-Like Tinted Serums
Skincare-Like Tinted Serums
Teint by Typology is Packed with Skincare Benefits
<
72
10-Second Eyeshadows
10-Second Eyeshadows
Kosas' Clean Eyeshadow is Water-Based and Fast-Drying
<
71
Millennial-Targeted Bath Line Expansions
Millennial-Targeted Bath Line Expansions
Glossier's Hero Line Introduced Two New Products
<
70
Powdered Scrub Masks
Powdered Scrub Masks
Katfood's Waterless Matcha Scrub Mask Focus Only on Active Ingredients
<
69
Moisture-Locking Cleansers
Moisture-Locking Cleansers
Junping's Moonlight Micro-Energy Cleansing Cream is for Sensitive Skin
<
68
Sleep-Inspiring Face Masks
Sleep-Inspiring Face Masks
Lush Cosmetics' Beauty Sleep Face and Body Mask Shares a Soothing Scent
<
67
Moisture-Boosting Apricot Masks
Moisture-Boosting Apricot Masks
Chando's Hydrating & Nourishing Apricot Mask Boasts Healing Plants
<
66
Hybrid Blush-Highlighters
Hybrid Blush-Highlighters
The Blighlighter by Jamie Makeup is a Cream Blush and Highlighter
<
65
Politically Inspired Makeup Sponges
Politically Inspired Makeup Sponges
BIDEN Beauty's BIDEN Beat is a Dual-Sided Makeup Sponge
<
64
Multitasking Huckleberry Skincare
Multitasking Huckleberry Skincare
The Wild Huckleberry 8-Acid Polishing Peel is Also a Mask
<
63
Biodegradable Serum Capsules
Biodegradable Serum Capsules
Bolt Beauty's Glow Don't Shine Home Jar Brightens While Mattifying
<
62
Energizing Recovery Serums
Energizing Recovery Serums
Cha-Ling's Energy Nutrition Boosting Concentrate is a Blend of 6 Oils
<
61
Digital Protection Serums
Digital Protection Serums
The Blue Light Anti-Aging Screen Protector Shields Against HEV
<
60
Serum-Like Lipsticks
Serum-Like Lipsticks
The FUSION+ Lip Serum Stick Fuses Elements of Makeup & Skincare
<
59
Evening Exfoliating Solutions
Evening Exfoliating Solutions
Starface's Night Water is Made with Onion Bulb Extract
<
58
Five Sacred Grain-Infused Serums
Five Sacred Grain-Infused Serums
The Vital Glow Milky Serum Supports a Glowing Complexion
<
57
Restoring CBD Face Oils
Restoring CBD Face Oils
The Body Shop's Restoring Facial Oil Soothes Stressed-Out Skin
<
56
Hydrating Bronzing Drops
Hydrating Bronzing Drops
Coco & Eve's Drops Plump Skin with Five Types of Hyaluronic Acid
<
55
Vitamin-Rich Cleansing Bars
Vitamin-Rich Cleansing Bars
The Resurfacing Vitamin C Cleansing Bar is Smoothing & Resurfacing
<
54
In-Store Beauty Depositories
In-Store Beauty Depositories
BeautyCycle Helps Empty Product Packaging Get Properly Recycled
<
53
Clean Skincare Sets
Clean Skincare Sets
Hugh & Grace Focuses on Detoxifying, Hydrating & Strengthening
<
52
Vibrant Cost-Conscious Cosmetics
Vibrant Cost-Conscious Cosmetics
Fashion Nova's Maven Beauty Shares Affordable Beauty Staples
<
51
Beauty-Focused Voting Campaigns
Beauty-Focused Voting Campaigns
Alleyoop is Sharing Free Product with Those Who Pledge to Vote
<
50
K-Pop Brand Ambassadors
K-Pop Brand Ambassadors
BLACKPINK's Lisa is the New Face of MAC Cosmetics
<
49
Shimmering Copper Multisticks
Shimmering Copper Multisticks
Live Tinted's Change Huestick Can Be Used on the Lips, Eyes & Cheeks
<
48
Canned Body Wash Refills
Canned Body Wash Refills
Kankan's Body Wash Refills are Packaged by the Can
<
47
Interactive Beauty Magazines
Interactive Beauty Magazines
Perfect Corp. and Allure Created an Innovative Interactive Issue
<
46
Shimmering Serum Highlighters
Shimmering Serum Highlighters
Live Tinted's HUEGLOW is a Nourishing Skincare Highlighter
<
45
Festive Body Care Bundles
Festive Body Care Bundles
The London Grant Co's Recover + Glow Winter Duo Includes 2 Luxe Products
<
44
Soap-Inspired Solid Serums
Soap-Inspired Solid Serums
The Lush Full of Grace Solid Serum Maintains Moisture and Glow
<
43
Antioxidant Solid Serums
Antioxidant Solid Serums
Ethique's Saving Face Serum Promotes Firm and Hydrated Skin
<
42
Fermented Vinegar Skincare
Fermented Vinegar Skincare
107's Star Skincare Ingredient Takes Seven Years to Ferment
<
41
Luxury Skincare Advent Calendars
Luxury Skincare Advent Calendars
L'OCCITANE's Signature Advent Calendar Boasts Key Best-Sellers
<
40
Two-Step Lip Colors
Two-Step Lip Colors
The Wonderskin Wonderblading Peel & Reveal Lip Color is Activated by a Spray
<
39
Soothing Serum Mists
Soothing Serum Mists
Glow Hub Beauty's Calm & Soothe Serum Mist Boasts Hydrating Hemp
<
38
Festive Vegan Skincare Sets
Festive Vegan Skincare Sets
The Lush 12 Days Of Christmas Git Set Highlights Popular Products
<
37
In-Shower Aromatherapy Mists
In-Shower Aromatherapy Mists
J.R. Watkins' In-Shower Spa Mist Inspires a Restful Sleep
<
36
Piano-Inspired Lipstick Collections
Piano-Inspired Lipstick Collections
Hermes' 24-Color Piano Drew Inspiration from the Instrument
<
35
Alternative High-Grade Makeup Lines
Alternative High-Grade Makeup Lines
Jones Road Makeup was Created by Makeup Artist Bobbi Brown
<
34
Premium Refillable Lipsticks
Premium Refillable Lipsticks
Valdé Makes Lasting Products That Fight Single-Use Plastic Pollution
<
33
Premium Beauty Calendars
Premium Beauty Calendars
The George & Viv 24 Days of Beauty Advent Calendar Spotlights Luxe Labels
<
32
Emotion-Driven Perfume Apps
Emotion-Driven Perfume Apps
O My Note Uses AI to Turn Expressions into Olfactory Notes
<
31
All-in-One Pedicure Kits
All-in-One Pedicure Kits
The Pedi System by Olive & June Comes with Its Own Foot Rest
<
30
Climate-Specific Skincare Sets
Climate-Specific Skincare Sets
Pour Moi Skincare Combines Smart Masks & Climate-Smart Skincare
<
29
Waste-Reducing Shower Gels
Waste-Reducing Shower Gels
The Body Shop's Cool Cucumber Shower Gel Uses Wonky Cucumber Juice
<
28
STEM-Inspired Fragrance Bottles
STEM-Inspired Fragrance Bottles
Benigna Parfums' Refillable Bottle is Faceted-Cut Like a Diamond
<
27
AI-Generated Skincare
AI-Generated Skincare
ABBI Makes Personalized Skincare Products Using Selfies & AI
<
26
Senior-Focused Skincare Lines
Senior-Focused Skincare Lines
Because Market is a D2C Brand for Older Adults
<
25
Antimicrobial Makeup Sponges
Antimicrobial Makeup Sponges
The EcoTools Fresh Perfecting Makeup Blender Stay Fresh for Longer
<
24
Silver-Infused Face Masks
Silver-Infused Face Masks
The Sturm Nano-Silver Mask is Made with Antimicrobial Fabric
<
23
Deep-Cleansing Skincare Powders
Deep-Cleansing Skincare Powders
Tropic Skincare's Clear Slate Supports Oily Skin & Enlarged Pores
<
22
Ultra-Luxe Floral Perfumes
Ultra-Luxe Floral Perfumes
Tiffany & Co.'s Wild Iris Parfum is Packaged in Rare Murano Glass
<
21
Sustainable Makeup Collections
Sustainable Makeup Collections
La Bouche Rouge Uses Refillable Cases & Avoids Micro-Plastics
<
20
Manicure Advent Calendars
Manicure Advent Calendars
The 25 Days of Mani Magic Advent Calendar Shares Mini Polishes & More
<
19
Virtual Makeup Studios
Virtual Makeup Studios
Burberry Beauty Launched a Virtual Try-on Makeup Counter
<
18
Beauty Retailer Advent Calendars
Beauty Retailer Advent Calendars
Sephora Collection's Wild Wishes Advent Calendar is Affordable
<
17
Aesthetic Personal Care Collections
Aesthetic Personal Care Collections
Rume by The Home Edit is Beautifully Designed & Affordable
<
16
Bottle-Free Skincare Bars
Bottle-Free Skincare Bars
Peach Makes Bottle-Free Products for the Hair, Face & Body
<
15
Natural Glow-Inducing Skincare Lines
Natural Glow-Inducing Skincare Lines
Innisfree's 'Ginger Honey' Line Nourishes and Protects Skin
<
14
Moisture-Boosting Serum Sticks
Moisture-Boosting Serum Sticks
Skincity Essentials' Hydrating Serum Oil Stick Soothes and Protects
<
13
Literature-Themed Aromatic Gift Kits
Literature-Themed Aromatic Gift Kits
Aesop's Sensory Chronicles Sets Honor Different Imagination
<
12
Ageless Millennial Campaigns
Ageless Millennial Campaigns
TULA Skincare's #EmbraceYourSkin Disrupts the Anti-Aging Category
<
11
Customized Clean Skincare
Customized Clean Skincare
Pure Culture Beauty Shares a Simple, Personalized Approach to Skincare
<
10
Exclusive Beauty Collections
Exclusive Beauty Collections
The Lancôme X Chiara Ferragni Holiday 2020 Makeup Collection Debuted
<
9
Sci-Fi Character Cosmetics
Sci-Fi Character Cosmetics
The New Colourpop Collab Features a Loveable Face from The Mandalorian
<
8
Exclusive Festive Beauty Kits
Exclusive Festive Beauty Kits
The ESPA No Place Like Home Advent Calendar Boasts 25 Products
<
7
Festive Personal Care Products
Festive Personal Care Products
Lush's Adorable Range Includes Bath Bombs, Shower Scrubs, & More
<
6
Celebratory Beauty Calendars
Celebratory Beauty Calendars
The Feelunique Beauty Advent Calendar 2020 Features Luxe Products
<
5
Recycled Paper Packaging Deodorants
Recycled Paper Packaging Deodorants
Wellow Deodorant Highlights Eco Ingredients and More
<
4
Reusable Eye Masks
Reusable Eye Masks
Dieux's Forever Eye Mask Holds Gels, Serums and Creams
<
3
Flexible Anti-Aging Masks
Flexible Anti-Aging Masks
The UnveiLED Flexible LED Light Therapy Mask Uses Medical-Grade Silicone
<
2
Compact Beauty Travel Boxes
Compact Beauty Travel Boxes
The Beautifect Box is an All-in-One Beauty Studio with Lights & More
<
1
Hot Sauce Cosmetic Collections
Hot Sauce Cosmetic Collections
HipDot's Tapatío Makeup Collection Comes with a Bottle of Hot Sauce
<