Gloss Embrace Lip Gloss is the first retail-based beauty effort from famed makeup artist Lisa Eldridge. Having previously released a jewelry line, the well-known MUA will now be dabbling in what she knows best, cosmetics. This line features six lip glosses arriving in diverse nude shades, alongside velvet lipstick colors and a holiday makeup kit.
In addition to offering a sheer pop of color, the new lip glosses are packed with hydrating elements that soften the lips. Meanwhile, the lipsticks offer a highly pigmented look and arrive in 13 unique colors that are perfect for the approaching fall and winter seasons. These products sit at a price point between $23 to $100 USD and are available for pre-order on October 3rd.
Image Credit: Lisa Eldridge
What's Driving This Trend
- Mua-made Lip Glosses
- A trend in the beauty industry where makeup artists are creating their own line of lip glosses to expand their brand and offer unique products.
- Hydrating Lip Products
- A trend in the cosmetics industry where lip products are formulated with hydrating ingredients to provide moisture and nourishment to the lips.
- Holiday Makeup Kits
- A trend in the beauty industry where makeup brands release limited edition holiday-themed makeup kits that offer a variety of products in festive packaging.
Who This Affects Most
- Beauty Industry
- The beauty industry can capitalize on the trend of MUA-made lip glosses by collaborating with makeup artists to create their own line of lip products.
- Cosmetics Industry
- The cosmetics industry can take advantage of the trend of hydrating lip products by developing innovative formulas that provide long-lasting hydration and color payoff.
- Makeup Brands
- Makeup brands can tap into the trend of holiday makeup kits by releasing limited edition sets that cater to the holiday season and offer a variety of products for customers to try.
