Top 100 Customization Trends in 2020

From Customizable Lip Palettes to Data-Designed Furnishings

These 2020 customization trends range from customizable lip palettes to data-designed furnishings.

Makeup By Mario's Master Mattes Pro Lip Palette is a notable example that is inspired by the Kardashian makeup artist's "own technique of creating custom lip shades on set." The palette mixes "nudes, primary colors, neutrals and berry-colored shades that can be mixed and matched to create an infinite number of customized beauty looks." This product encourages beauty fans to experiment and break rules while creating custom shades that embody fun.

Modsy is another standouts -- the digital interior design service offers custom furniture products that are data-designed. Relying on technology to create customized products, the Modsy platform is eco-friendly and ideal for home owners seeking stylish, high quality products that match their specific functional and aesthetic needs.

Overall, these 2020 customization trends include everything from fashion and cosmetics to interior design and furniture, aiming to streamline the design process while also encouraging creativity and experimentation.

For more customization trends in the year ahead, check out Trend Hunter's 2021 Trend Report.

SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 88%
Freshness 10%
Biometric Automobile Wheel Nuts
CATEGORY
Autos
Biometric Automobile Wheel Nuts
Custom Sneaker Cleaning Sets
CATEGORY
Lifestyle
Custom Sneaker Cleaning Sets
Customized Emoticon License Plates
CATEGORY
Art & Design
Customized Emoticon License Plates
Premium Cordless Angle Grinders
CATEGORY
Art & Design
Premium Cordless Angle Grinders
Transformatble Bespoke Outerwear
CATEGORY
Lifestyle
Transformatble Bespoke Outerwear
Enhanced Payment Loyalty Partnerships
CATEGORY
Business
Enhanced Payment Loyalty Partnerships
Travel Subscription Services
CATEGORY
Art & Design
Travel Subscription Services
Customizable Cannabinoid Product Line-Ups
CATEGORY
Business
Customizable Cannabinoid Product Line-Ups
Customizable Skincare Collections
CATEGORY
Fashion
Customizable Skincare Collections
Personalized Curl Creams
CATEGORY
Art & Design
Personalized Curl Creams
Sleek Customizable Logo Sneakers
CATEGORY
Art & Design
Sleek Customizable Logo Sneakers
Entertainment-Focused Search Engine Features
CATEGORY
Tech
Entertainment-Focused Search Engine Features
Kid-Made Custom Lip Balms
CATEGORY
Business
Kid-Made Custom Lip Balms
Playful Character Art Products
CATEGORY
Art & Design
Playful Character Art Products
Bespoke Eco-Friendly Footwear
CATEGORY
Art & Design
Bespoke Eco-Friendly Footwear
Pod-Paired Spice Grinders
CATEGORY
Art & Design
Pod-Paired Spice Grinders
Helpful Bull-Breeding Apps
CATEGORY
Business
Helpful Bull-Breeding Apps
Glass Tanning Beach Booths
CATEGORY
Art & Design
Glass Tanning Beach Booths
Customized Perfume Services
CATEGORY
Fashion
Customized Perfume Services
Precision Air Brush Tools
CATEGORY
Art & Design
Precision Air Brush Tools
Behaviour-Tracking Custom Apparel
CATEGORY
Tech
Behaviour-Tracking Custom Apparel
Bespoke Refugee-Supporting Bracelets
CATEGORY
Social Good
Bespoke Refugee-Supporting Bracelets
Metallic-Tinted Practical Sneakers
CATEGORY
Art & Design
Metallic-Tinted Practical Sneakers
Whisky-Branded Slow Art Projects
CATEGORY
Art & Design
Whisky-Branded Slow Art Projects
AI-Powered Movie Platforms
CATEGORY
Tech
AI-Powered Movie Platforms
Digital Parenting Publications
CATEGORY
Art & Design
Digital Parenting Publications
AI-Powered Gifting Platforms
CATEGORY
Art & Design
AI-Powered Gifting Platforms
Customizable Ayurvedic Skincare
CATEGORY
Fashion
Customizable Ayurvedic Skincare
Customized Leather Device Protectors
CATEGORY
Art & Design
Customized Leather Device Protectors
Customizable Perfume Vials
CATEGORY
Fashion
Customizable Perfume Vials
Customizable Graduate Rings
CATEGORY
Art & Design
Customizable Graduate Rings
Micro-Ergonomically-Crafted Wood Crafter Kits
CATEGORY
Art & Design
Micro-Ergonomically-Crafted Wood Crafter Kits
Puzzle-Like Storage Benches
CATEGORY
Art & Design
Puzzle-Like Storage Benches
Online Gifting Start-Ups
CATEGORY
Art & Design
Online Gifting Start-Ups
Soft Leopard Printed Sneakers
CATEGORY
Art & Design
Soft Leopard Printed Sneakers
Customized Men's Hair Colors
CATEGORY
Fashion
Customized Men's Hair Colors
Handmade Modular Sofas
CATEGORY
Art & Design
Handmade Modular Sofas
Made-to-Measure Hydrogel Masks
CATEGORY
Fashion
Made-to-Measure Hydrogel Masks
Customizable Modular Mattresses
CATEGORY
Art & Design
Customizable Modular Mattresses
Handmade Cosmic-Inspired Pillows
CATEGORY
Art & Design
Handmade Cosmic-Inspired Pillows
Chef-Powered Senior-Targeted Meals
CATEGORY
Lifestyle
Chef-Powered Senior-Targeted Meals
Personalized Beer Glasses
CATEGORY
Art & Design
Personalized Beer Glasses
Luminous Social Distancing Dividers
CATEGORY
Art & Design
Luminous Social Distancing Dividers
Hyper-Personalized Greeting Cards
CATEGORY
Art & Design
Hyper-Personalized Greeting Cards
Aesthetically-Pleasing Latch Hook Collections
CATEGORY
Art & Design
Aesthetically-Pleasing Latch Hook Collections
Sophisticated Custom Wallpapers
CATEGORY
Art & Design
Sophisticated Custom Wallpapers
Bespoke Gender-Neutral Skincare
CATEGORY
Social Good
Bespoke Gender-Neutral Skincare
Durable Mini Heat Guns
CATEGORY
Art & Design
Durable Mini Heat Guns
AI-Driven Online Floral Shops
CATEGORY
Art & Design
AI-Driven Online Floral Shops
AI Logo Generators
CATEGORY
Art & Design
AI Logo Generators
Internationally Connected Radios
CATEGORY
Tech
Internationally Connected Radios
AI-Powered Customized Perfumes
CATEGORY
Tech
AI-Powered Customized Perfumes
Flatbed Laser Fabrication Tools
CATEGORY
Tech
Flatbed Laser Fabrication Tools
Customizable Lip Palettes
CATEGORY
Fashion
Customizable Lip Palettes
Optimized Haircare Kits
CATEGORY
Art & Design
Optimized Haircare Kits
Customizable Paper Face Coverings
CATEGORY
Art & Design
Customizable Paper Face Coverings
Customizable Cannabis Bongs
CATEGORY
Art & Design
Customizable Cannabis Bongs
Curated Digital Event Kits
CATEGORY
Art & Design
Curated Digital Event Kits
Secret Message Rings
CATEGORY
Art & Design
Secret Message Rings
Adaptive Parametric Design Tools
CATEGORY
Art & Design
Adaptive Parametric Design Tools
Fully Customizable Luggage Collections
CATEGORY
Art & Design
Fully Customizable Luggage Collections
Mother's Day Gift Boxes
CATEGORY
Business
Mother's Day Gift Boxes
Festive Coffee Stencils
CATEGORY
Art & Design
Festive Coffee Stencils
Social Distancing-Friendly Office Spaces
CATEGORY
Art & Design
Social Distancing-Friendly Office Spaces
Bespoke 3D-Printed E-Bikes
CATEGORY
Eco
Bespoke 3D-Printed E-Bikes
Bespoke Paper-Made Furniture
CATEGORY
Art & Design
Bespoke Paper-Made Furniture
DIY Sneaker Customization Kits
CATEGORY
Art & Design
DIY Sneaker Customization Kits
Data-Designed Custom Furniture Lines
CATEGORY
Art & Design
Data-Designed Custom Furniture Lines
Customizable Rippable Sneakers
CATEGORY
Art & Design
Customizable Rippable Sneakers
Custom-Printed Face Masks
CATEGORY
Fashion
Custom-Printed Face Masks
Custom Record-Engraving Machines
CATEGORY
Art & Design
Custom Record-Engraving Machines
Stylishly Customized Bicycle Racks
CATEGORY
Art & Design
Stylishly Customized Bicycle Racks
IoT Smart Beds
CATEGORY
Art & Design
IoT Smart Beds
Beechwood-Covered Custom Motorcycles
CATEGORY
Autos
Beechwood-Covered Custom Motorcycles
Custom Wedding Sneaker Services
CATEGORY
Art & Design
Custom Wedding Sneaker Services
Pandemic-Fighting Office Concepts
CATEGORY
Art & Design
Pandemic-Fighting Office Concepts
Arcade Cabinet Console Cases
CATEGORY
Art & Design
Arcade Cabinet Console Cases
Algorithmic Perfumes
CATEGORY
Tech
Algorithmic Perfumes
Fastener-Free Cabinetry Designs
CATEGORY
Art & Design
Fastener-Free Cabinetry Designs
Modular Home-Office Furniture Systems
CATEGORY
Art & Design
Modular Home-Office Furniture Systems
Quick-Setup 3D Printers
CATEGORY
Art & Design
Quick-Setup 3D Printers
Customizable Handheld Printer Peripherals
CATEGORY
Tech
Customizable Handheld Printer Peripherals
Elegant Custom Engraved Jewelry
CATEGORY
Art & Design
Elegant Custom Engraved Jewelry
Minimalist Monogrammed Money Holders
CATEGORY
Art & Design
Minimalist Monogrammed Money Holders
Aftermarket Face Mask Straps
CATEGORY
Art & Design
Aftermarket Face Mask Straps
Quarantine-Themed Colouring Books
CATEGORY
Art & Design
Quarantine-Themed Colouring Books
On-Demand Skincare Devices
CATEGORY
Fashion
On-Demand Skincare Devices
Branded Interior Design Hacks
CATEGORY
Art & Design
Branded Interior Design Hacks
Playful Toy-Accented Fashion
CATEGORY
Art & Design
Playful Toy-Accented Fashion
Illusory Desk Expansion Accessories
CATEGORY
Art & Design
Illusory Desk Expansion Accessories
Customized Pet Sweatshirts
CATEGORY
Art & Design
Customized Pet Sweatshirts
Playfully Modular Chair Designs
CATEGORY
Art & Design
Playfully Modular Chair Designs
Customized Overlanding Vehicles
CATEGORY
Autos
Customized Overlanding Vehicles
Customized Italian Scooters
CATEGORY
Autos
Customized Italian Scooters
3D-Printed Custom Face Masks
CATEGORY
Art & Design
3D-Printed Custom Face Masks
Post-Pandemic Office Concepts
CATEGORY
Art & Design
Post-Pandemic Office Concepts
DIY Modular Sheds
CATEGORY
Art & Design
DIY Modular Sheds
Expandable Modular Homes
CATEGORY
Art & Design
Expandable Modular Homes
Maker-Friendly Crafter Cabinets
CATEGORY
Art & Design
Maker-Friendly Crafter Cabinets
Custom-Fit 3D-Printed Face Masks
CATEGORY
Art & Design
Custom-Fit 3D-Printed Face Masks

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