Edible, known for its fresh fruit arrangements and other treats, is venturing into the greeting card industry with the introduction of Printible, a technology for digitally personalized greeting cards. With Printible, people have the opportunity to create a wide variety of everyday and seasonal greeting cards in a user-friendly and highly customized way.
As Sai Padmanaban, Vice President of Netsolace (the brand's technology solutions arm) says: "Printible is starting with cards, but the sky is really the limit here. We see this new technology as a perpetual opportunity to fuel Edible growth through innovation, allowing the brand and its franchise owners to enhance the gifting experience in a way that is truly unique from one customer to the next."
Image Credit: Edible Brands
Key Themes Behind This Trend
- Hyper-personalization
- The trend of hyper-personalization is disrupting the greeting card industry by allowing customers to create highly customized cards.
- Digital Customization
- Digital customization is transforming the greeting card industry by providing user-friendly tools for creating personalized cards.
- Innovative Gifting Experience
- The focus on enhancing the gifting experience through innovation is driving disruptive opportunities in the greeting card industry.
Where This Applies
- Printing and Publishing
- The printing and publishing industry can seize disruptive opportunities by incorporating digital customization tools for personalized greeting card production.
- E-commerce
- The e-commerce industry can leverage hyper-personalization trends by offering customized greeting card options on their platforms.
- Food and Gift Retail
- Food and gift retailers can explore new revenue streams and customer engagement by introducing digitally customizable greeting cards to their product offerings.
