Printible by Edible Introduces Digitally Customizable Products
Laura McQuarrie — October 15, 2020 — Art & Design
References: edible & prnewswire
Edible, known for its fresh fruit arrangements and other treats, is venturing into the greeting card industry with the introduction of Printible, a technology for digitally personalized greeting cards. With Printible, people have the opportunity to create a wide variety of everyday and seasonal greeting cards in a user-friendly and highly customized way.
As Sai Padmanaban, Vice President of Netsolace (the brand's technology solutions arm) says: "Printible is starting with cards, but the sky is really the limit here. We see this new technology as a perpetual opportunity to fuel Edible growth through innovation, allowing the brand and its franchise owners to enhance the gifting experience in a way that is truly unique from one customer to the next."
Image Credit: Edible Brands
As Sai Padmanaban, Vice President of Netsolace (the brand's technology solutions arm) says: "Printible is starting with cards, but the sky is really the limit here. We see this new technology as a perpetual opportunity to fuel Edible growth through innovation, allowing the brand and its franchise owners to enhance the gifting experience in a way that is truly unique from one customer to the next."
Image Credit: Edible Brands
Trend Themes
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Hyper-personalization — The trend of hyper-personalization is disrupting the greeting card industry by allowing customers to create highly customized cards.
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Digital Customization — Digital customization is transforming the greeting card industry by providing user-friendly tools for creating personalized cards.
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Innovative Gifting Experience — The focus on enhancing the gifting experience through innovation is driving disruptive opportunities in the greeting card industry.
Industry Implications
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Printing and Publishing — The printing and publishing industry can seize disruptive opportunities by incorporating digital customization tools for personalized greeting card production.
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E-commerce — The e-commerce industry can leverage hyper-personalization trends by offering customized greeting card options on their platforms.
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Food and Gift Retail — Food and gift retailers can explore new revenue streams and customer engagement by introducing digitally customizable greeting cards to their product offerings.
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