These September 2020 life trends identify some of the ways that consumers are taking more control over their daily routine and focusing on the things that matter most to them. One of the overarching themes that we're seeing is an attention to mental health and wellness in the form of products that guide daily meditation all the way up to cannabis connoisseurs with a passion for alternative ways of healing.
Another theme is one of personal growth with services like the Whole Foods Home Ec 365 courses being launched to help consumers make the most of their increased time at home as of late. We're even seeing an increased acceptance of mortality in the form of 'Heavenly Organised,' which helps consumers record their post-mortem wishes to help ease the burden on loved ones.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
