This year, people may have found themselves spending more time at home than ever, which has led to a demand for at-home goods with a focus on comfort. Indigo Books & Music is now introducing a new brand called OUI, which takes cues from the natural world and contemporary art and shares a collection of home decor, tabletop and wellness products.
The affordable and aesthetically pleasing collection of cozy and comforting home goods is designed to support people who want to live with intention and experience handmade details and one-of-a-kind finishes. The collection's textures, prints, patterns and colors are designed to be layered, so that they can be mixed, matched and replaced as needed with the arrival of a new season.
Image Credit: Indigo Books & Music Inc.
What's Driving This Trend
- Wellness-focused Home Goods
- The growing demand for comfortable home goods has led to an opportunity for businesses to offer a wellness-focused collection.
- Handmade Details in Home Goods
- Consumers appreciate handmade details and one-of-a-kind finishes in their home goods, opening up opportunities for businesses to differentiate themselves with unique products.
- Seasonal Home Goods Collections
- Home goods brands can cater to consumers' desire for freshness and seasonal changes in their homes by offering collections with mix-and-match options for a constantly updated look.
Who This Affects Most
- Home Decor
- Home decor companies have an opportunity to expand their offerings with wellness-focused products.
- Tabletop Products
- Tabletop product companies can offer more than just basic tableware by incorporating wellness-focused elements in their products.
- Wellness Products
- Businesses that offer wellness products have an opportunity to expand into home goods by creating a seamless integration of these products into a home environment.
