Amid the ongoing global pandemic, this list of 2021 social media trends showcases how technology platforms were leveraged to help individuals stay connected even while apart. Social media played a crucial role in informing consumers on important information including the ongoing protests, COVID-19, and the American election.
For example, these tools were heavily used to help users connect and mobilize amid the resurgence of the Black Lives Matter movement in wake of the tragic killing of George Floyd. Moreover, social media platforms like Facebook, Snapchat, and Twitter debuted new tools to help voters through the process as well as dispelling misinformation on who won the American election.
Lastly, this year social media was leveraged to help teach users of the importance of wearing masks alongside up-to-date information surrounding the ongoing global pandemic.
For more social media innovations in the year ahead, check out Trend Hunter’s 2021 Trend Report.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
