Hanes recently launched a social media ad campaign that highlights the importance of wearing to slow the spread of COVID-19, named the #MaskAround campaign. In order to create the #MaskAround campaign, Hanes worked alongside Mark Horvath, who was the founder of Invisible People. Hanes also has a history of collaborating with Invisible people, and the clothing brand has donated over 3 million pairs of socks since 2009.
The campaigns will have social media influencers, on TikTok and Instagram, to show themselves wearing facemasks in various places. Influencers will wear masks while watching movies at a drive-in, while at a picnic in the park, or at a fire with friends. The campaign will also use the companies masks which were launched in June and are reusable and washable.
Image Credit: Hanes