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Influencer Mask Campaigns

Hanes Launched the #Maskaround Campaign Urging People to Wear Masks

— July 25, 2020 — Marketing
Hanes recently launched a social media ad campaign that highlights the importance of wearing to slow the spread of COVID-19, named the #MaskAround campaign. In order to create the #MaskAround campaign, Hanes worked alongside Mark Horvath, who was the founder of Invisible People. Hanes also has a history of collaborating with Invisible people, and the clothing brand has donated over 3 million pairs of socks since 2009.

The campaigns will have social media influencers, on TikTok and Instagram, to show themselves wearing facemasks in various places. Influencers will wear masks while watching movies at a drive-in, while at a picnic in the park, or at a fire with friends. The campaign will also use the companies masks which were launched in June and are reusable and washable.

Image Credit: Hanes
Trend Themes
1. Social Media Influencer Marketing - The #MaskAround campaign by Hanes uses social media influencers on TikTok and Instagram to promote the importance of wearing masks.
2. COVID-19 Awareness Campaigns - Hanes' #MaskAround campaign contributes to the rising trend of brands launching campaigns to educate people about the importance of wearing masks to slow the spread of COVID-19.
3. Sustainable and Reusable Masks - Hanes' reusable and washable masks, featured in the #MaskAround campaign, align with the growing consumer demand for sustainable and eco-friendly mask options.
Industry Implications
1. Fashion and Apparel - The #MaskAround campaign presents an opportunity for fashion and apparel brands to collaborate with social media influencers and promote the use of masks as a fashion statement.
2. Marketing and Advertising - The success of Hanes' #MaskAround campaign showcases the potential for marketing and advertising agencies to create impactful campaigns that raise awareness and change behaviors related to public health.
3. Healthcare and Wellness - The #MaskAround campaign highlights the need for healthcare and wellness brands to align their messaging with the importance of wearing masks and contribute to the collective effort in slowing the spread of COVID-19.
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