The World Health Organization launched a prevention campaign for COVID-19 featuring a virtual influencer. The virtual influencer is named Knox Frost, and the virtual character was created by a social data firm named Influential. The virtual influencer was designed as a 20-year-old living in Atlanta who provides recommendations on how to alleviate loneliness and anxiety.
The prevention campaign was initially launched through an Instagram post informing about the partnership with the Who and a link to a website that accepts donations of $25.
The CEO of Influential, Ryan Detert, made a statement about the campaign, "As we've all seen in the media, Gen Z and Millennials need to take this to heart. Having a voice like Knox's will certainly raise awareness, reinforce COVID-19 best practices, and drive donations for WHO.”
Image Credit: WHO