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Top 100 Multimedia Trends in 2020

From Tequila-Themed AR Lenses to Wearable 5K Headsets

— January 17, 2021 — Tech
These 2020 multimedia trends range from tequila-themed AR lenses to wearable 5K headsets.

Standouts include 1800 Tequila's limited edition AR bottle that was launched for the brand's 10th anniversary of the Essential 1800 Artist Series. "The AR experiences were created by Okuda San Miguel, a Spanish artist" and can be accessed via Snapchat by "scanning the limited-edition bottle with their mobile device." The result is a number of custom art lenses and shortform branded content.

Pepsi's Giphy campaign is another notable example that was launched earlier this year to promote the soda brand's new Pepsi Wild Cherry and Pepsi Vanilla flavors. The campaign featured two ads for each new beverage that featured popular songs from the Weeknd and LMFAO.

With less opportunity to host in-person events and activations due to COVID-19, brands are constantly finding new ways to connect with consumers through immersive tech -- something these 2020 multimedia trends showcase.

For more multimedia trends in the year ahead, check out Trend Hunter's 2021 Trend Report.
9.5
Score
Popularity
Activity
Freshness
100
Virtual North Pole Visits
Virtual North Pole Visits
Yankee Candle's Official Santa Cam Shares Festive Experiences
<
99
Virtual Beachside Weddings
Virtual Beachside Weddings
A Couple Opts for a Virtual Wedding in Animal Crossing: New Horizons
<
98
Experiential 3D Holograph Displays
Experiential 3D Holograph Displays
Avalon Holographics Was Invited to 48Hrs in the Valley
<
97
Motorcycle-Integrated Information Systems
Motorcycle-Integrated Information Systems
Harley-Davidson Announced Android Auto Compatibility
<
96
Chic Responsive Interface Speakers
Chic Responsive Interface Speakers
The Bang & Olufsen Beosound Balance Speaker Comes in Two Colors
<
95
Outdoor Security Camera Kits
Outdoor Security Camera Kits
The Wyze Cam Outdoor Starter Bundle is Low-Cost
<
94
Topographic Illuminating Speakers
Topographic Illuminating Speakers
The Harman Kardon Aura Studio 3 Speaker Offers 360-Degree Audio
<
93
AR-Powered Jewelry Try Ons
AR-Powered Jewelry Try Ons
Kendra Scott Created a Mobile AR Tool to Try on Different Jewelry
<
92
Totable TV Set Speakers
Totable TV Set Speakers
The Sony SRS-LSR200 Speaker Remote Brings TV Audio to Any Room
<
91
Theft Detection Security Cameras
Theft Detection Security Cameras
The Vivint Outdoor Camera Pro Smart Surveillance System is Robust
<
90
Enhanced Video Backgrounds
Enhanced Video Backgrounds
Behr Paint Made a Library of Virtual Backgrounds for the Zoom Platform
<
89
Flexible Power Security Cameras
Flexible Power Security Cameras
The 'EyeCube' Solar-Powered Wireless Security Camera is Advanced
<
88
Opulent Street Style Earbuds
Opulent Street Style Earbuds
The Latest Louis Vuitton Horizon Headphones Come in Five Styles
<
87
Shareable GIF Beverage Campaigns
Shareable GIF Beverage Campaigns
Pepsi Launched a Giphy Campaign for Its Two New Beverage Flavors
<
86
Minimalist Cement Speakers
Minimalist Cement Speakers
These Vonschloo Cement Speakers Come in Two Model Choices
<
85
Elegantly Finished Floor Speakers
Elegantly Finished Floor Speakers
The Bowers & Wilkins 705 Signature Standmount Speaker is Stylish
<
84
Kinetic Charging Earbud Concepts
Kinetic Charging Earbud Concepts
The Conceptual Samsung 'Yinyang' Earbuds are Stylish
<
83
Vibrant AI-Created Designs
Vibrant AI-Created Designs
The AI System Dubbed 'Nikolay Ironov' Fooled Clients for A Year
<
82
Next-Gen Video Displays
Next-Gen Video Displays
Sony's Eye-Sensing Light Field Display Shares Engaging Video Experiences
<
81
AI-Powered Social Media Ad Management
AI-Powered Social Media Ad Management
Sprinklr Added TikTok to Its Customer Experience Platform
<
80
Two-Way Communication Pet Cameras
Two-Way Communication Pet Cameras
The Iseebiz Smart Pet Treat Dispenser Keeps Owners in Touch
<
79
Social Home Video Challenges
Social Home Video Challenges
GoPro Launched a Social Media Challenge to Encourage Staying Inside
<
78
Immersive Virtual Conferences
Immersive Virtual Conferences
HTC Pivoted Its Efforts to Host a VR XR Industry Conference
<
77
Museum-Like Virtual Experiences
Museum-Like Virtual Experiences
John Marx & Absinthia Vermut Make a Pavilion for Burning Man 2020
<
76
Boat-Mounted Action Cams
Boat-Mounted Action Cams
The 'Wave Catcher' Action Cam Automatically Focuses on the User
<
75
Triple-Laser Technology Projectors
Triple-Laser Technology Projectors
The Samsung The Premiere 4K Projector Comes in Two Size Options
<
74
Exclusive Smart TV Channels
Exclusive Smart TV Channels
The LG FOMO Channel App is Exclusively for LG Smart TV Owners
<
73
Expansive Productivity-Enhancing Monitors
Expansive Productivity-Enhancing Monitors
The LG UltraWide 38WN95C Has a 21:9 Aspect Ratio
<
72
Avian-Inspired Projectors
Avian-Inspired Projectors
The Conceptual 'Beak' Laser Projector Has a Charming Aesthetic
<
71
Virtual Skincare Consultation Software
Virtual Skincare Consultation Software
'DECIEM AT HOME' Will Provide Professional Skincare Advice
<
70
Omni-Compatible Portable Projectors
Omni-Compatible Portable Projectors
The Formovie Dice Mini Projector Works with Voice Assistants
<
69
AR-Supplemented Virtual Art Fairs
AR-Supplemented Virtual Art Fairs
Frieze is Adapting to COVID-19 Restrictions with Technology
<
68
Eye-Accommodating Gaming Monitors
Eye-Accommodating Gaming Monitors
The Samsung Odyssey G9 Has a Curvature Similar to the Human Eye
<
67
Tiny 4K Vlogging Cameras
Tiny 4K Vlogging Cameras
The AKASO KeyChain is an Ultra-Portable One-Click Camera
<
66
Multi-Platform Off-Road Campaigns
Multi-Platform Off-Road Campaigns
Jeep is Launching a Campaign to Promote the Off-Road Community
<
65
Mid-Century Modern Audio Furniture
Mid-Century Modern Audio Furniture
The Multi Format Music Console Plays Audio from Any Source
<
64
Livestream Virtual Reality Tours
Livestream Virtual Reality Tours
HOMGROUP Provides Accessible Home-Viewing Options During COVID-19
<
63
Oversized Connected Photo Frames
Oversized Connected Photo Frames
The Lenovo Smart Frame Showed Off a Crisp Display at CES 2020
<
62
Edgeless Transparent TV Units
Edgeless Transparent TV Units
The Xiaomi Mi TV LUX OLED Transparent Edition is Captivating
<
61
Distance-Tracking VR Footwear
Distance-Tracking VR Footwear
Cybershoes GmbH is Sharing Its VR Innovation at CES 2020
<
60
AR Social Distancing Lenses
AR Social Distancing Lenses
Snapchat Created New COVID-19 Lenses in Collaboration with the WHO
<
59
Tequila-Themed AR Lenses
Tequila-Themed AR Lenses
1800 Tequila Created AR Lenses for Snapchat Featuring Artwork
<
58
Face-to-Face Social Media Networks
Face-to-Face Social Media Networks
The HouseParty App Boasts Calls, Texts, Games, & Screen-Sharing
<
57
Laser-Powered Projector TVs
Laser-Powered Projector TVs
The Bomaker Polaris 4K UHD Ultra Short Throw Laser TV is High-Quality
<
56
Headphone Stand Tech Cases
Headphone Stand Tech Cases
The Bang & Olufsen x Hard Graft Peak Headphone Case/Stand is Stylish
<
55
Mixed-Reality Workspace Concepts
Mixed-Reality Workspace Concepts
Facebook's AR/VR Demo Goes Beyond the Limits of Physical Screens
<
54
Touchscreen-Enabling Devices
Touchscreen-Enabling Devices
The 'Glamos' Virtual Touchscreen Interface is Omni-Compatible
<
53
Hearing Health Headphones
Hearing Health Headphones
The LinkFace Dear Headphones Won an Innovation Award at CES 2020
<
52
AI-Powered Wireless Earbuds
AI-Powered Wireless Earbuds
The 'ReduxBuds' Offer Active Noise Cancellation and More
<
51
Contactless Beverage Machines
Contactless Beverage Machines
Coca-cola Created Contactless Technology for Its Freestyle Fountains
<
50
VR Bicycle Controllers
VR Bicycle Controllers
The 'Blync' VR Bike Controller Allows for Scenic Rides from Home
<
49
Bamboo-Made Audio Systems
Bamboo-Made Audio Systems
The iFi audio Aurora Features French and Japanese Design Inspiration
<
48
Flavor-Synthesizing Devices
Flavor-Synthesizing Devices
Homei Miyashita Uses Electrically Charged Gel in Flavor Device
<
47
Eye-Tracking Film Experiences
Eye-Tracking Film Experiences
The Angry River is a Revolutionary Take on Interactive Storytelling
<
46
Ultra-Thin Wireless Earbuds
Ultra-Thin Wireless Earbuds
The YOBYBO Note 20 Earbuds are Powered by a Airoha 1532 Chip
<
45
Virtual Apartment Tours
Virtual Apartment Tours
The Zillow Platform Facilitates Rentals During Social Distancing
<
44
Visual Impairment Navigation Devices
Visual Impairment Navigation Devices
OrCam Announced New Features for the MyEye 2 at CES 2020
<
43
Beer-Branded Virtual Hunting Campaigns
Beer-Branded Virtual Hunting Campaigns
Keystone Light's Big Game Hunt is Now an AR Experience
<
42
Artificial Human Assistants
Artificial Human Assistants
Samsung Introduced NEON Artificial Humans at CES 2020
<
41
AR-Powered Installation Exhibitions
AR-Powered Installation Exhibitions
New KAWS Installations are Spotlighted in EXPANDED HOLIDAY
<
40
Gamified Personal Finance Platforms
Gamified Personal Finance Platforms
Ally Financial Brings Together Monopoly & Financial Literacy
<
39
Galaxy-Inspired Speaker Units
Galaxy-Inspired Speaker Units
The Conceptual 'Black Hole Speaker' by Arvin Maleki is Ethereal
<
38
VR-Based Co-Watching Platforms
VR-Based Co-Watching Platforms
Bigscreen TV & Bigscreen Cinema Brings People Together in VR
<
37
Streaming Service Projectors
Streaming Service Projectors
The Conceptual Netflix Projector and Bluetooth Speaker is Robust
<
36
Steampunk-Like VR Glasses
Steampunk-Like VR Glasses
The Panasonic VR Glasses Highlight a Retro Aesthetic at CES 2020
<
35
Efficient Visual Continuity Projectors
Efficient Visual Continuity Projectors
The Conceptual Tmall Genie Smart Projector is Stylish
<
34
Wearable 5K Cinema Headsets
Wearable 5K Cinema Headsets
The Cinera Edge Headset Creates an Immersive Viewing Experience
<
33
Productive Whiteboard Projectors
Productive Whiteboard Projectors
The 'GoTouch Beam' Interprets Writing on Any Surface
<
32
Auto-Follow Phone Mounts
Auto-Follow Phone Mounts
The Follow Phone Mount Uses Facial Recognition for Premium Footage
<
31
External Display Touchscreens
External Display Touchscreens
The Ananta Portable Touchscreen Monitor Expands Capabilities
<
30
Modular Industrial Speaker Units
Modular Industrial Speaker Units
The 'Hevi' Speaker by Mindaugas Petrikas Offers 360-Degree Sound
<
29
Immersive Live Event Platforms
Immersive Live Event Platforms
French VR Company VRrOOm Launched a Multifaceted Social VR Platform
<
28
Smartphone-Powered AR Shooter Games
Smartphone-Powered AR Shooter Games
The 'AR Warriors' Game Lets Participants Play Virtually
<
27
Spinning Slow-Motion Video Devices
Spinning Slow-Motion Video Devices
The 'SelfieSpin360' Creates Amazing Videos with Ease
<
26
Elegant Speaker Wearables
Elegant Speaker Wearables
The Tech-Life BoomBand Speaker Bracelet Keeps Music Literally on Hand
<
25
Enterprise-Ready AR Devices
Enterprise-Ready AR Devices
The Google Glass Enterprise Edition 2 Enables Hands-Free Productivity
<
24
Shelf-Equipped Rollable TVs
Shelf-Equipped Rollable TVs
The Conceptual 'Rollean TV' Hides the Screen When Not in Use
<
23
Luxury AR Shopping Images
Luxury AR Shopping Images
Burberry Partnered with Google to Provide Mobile AR Experiences
<
22
Elegant Futuristic CD Players
Elegant Futuristic CD Players
The Conceptual 'CDend' CD Player by 250 Design is Minimalist
<
21
Detachable Speaker Soundbars
Detachable Speaker Soundbars
The JBL Bar 9.1 Soundbar is Compatible with Dolby Atmos
<
20
Mobile Productivity Monitors
Mobile Productivity Monitors
The 'AirView' Wireless Touchscreen Monitor is Omni-Compatible
<
19
Virtual Museum Experiences
Virtual Museum Experiences
Google Arts and Culture Boasts Over 500 Museums & Galleries Virtually
<
18
Immersive Tunnel-Like Bookstores
Immersive Tunnel-Like Bookstores
BookXcess Boasts an AR Reading Experience for Children
<
17
Carved Stone Headphone Protectors
Carved Stone Headphone Protectors
The Portrait Stone AirPods Pro Case Calls Easter Island to Mind
<
16
WiFi-Connected Cinema Headsets
WiFi-Connected Cinema Headsets
The Wearable Virtual Cinema Immerses Users in Entertainment
<
15
Futuristic Virtual Reality Installations
Futuristic Virtual Reality Installations
Space Popular's Work Predicts the Future of Communication
<
14
AR Special Effects Projectors
AR Special Effects Projectors
The Lightform LF2 AR Projector Creates Immersive Experiences
<
13
Business Closure Update Tools
Business Closure Update Tools
Google Gives the Ability Indicate a Business as Temporary Closed
<
12
Customizable Handheld Printer Peripherals
Customizable Handheld Printer Peripherals
The EVEBOT 'PrintPods' Allow for Printing on Any Surface
<
11
Eco Plastic-Free Headphones
Eco Plastic-Free Headphones
These Cork Headphones are Made from Sustainable Materials
<
10
Vintage TV Console-Inspired Speakers
Vintage TV Console-Inspired Speakers
The Slab Audio Console Looks Like a Unit from Yesteryear
<
9
Projector-Equipped Gaming Console Concepts
Projector-Equipped Gaming Console Concepts
The Xbox Project Oris Console Plays Games and Much More
<
8
Digital Streetwear Fashion Collections
Digital Streetwear Fashion Collections
Happy99 Offers Digital Pants, Shirts, Plushies, and More
<
7
DIY Wireless Speaker Kits
DIY Wireless Speaker Kits
The Celia & Perah DIY Bluetooth Classic Radio is Stylishly Retro
<
6
Restaurant-Inspired Virtual Backgrounds
Restaurant-Inspired Virtual Backgrounds
DoorDash's Zoom Backgrounds are for Virtual Dinner Parties
<
5
Augmented Reality Exhibits
Augmented Reality Exhibits
Sebastian Errazuriz Helps Artists Sell Artwork During the Pandemic
<
4
Intelligent Health-Supporting Mirrors
Intelligent Health-Supporting Mirrors
The Poseidon Smart Mirror Runs CareOS for Intuitive Use
<
3
Home Fitness Acquisitions
Home Fitness Acquisitions
Lululemon Acquired the Mirror Home Fitness Platform in a Lifestyle Move
<
2
Immersive AR Clothing Brands
Immersive AR Clothing Brands
deKryptic Fuses Immersive Technology with Apparel and Accessories
<
1
VR-Enhanced Virtual Events
VR-Enhanced Virtual Events
Igloo Vision Works with Its Clients to Provide Memorable Experiences
<