Future-forward in concept, the brand Happy99 has a number of striking digital streetwear fashion collections at its core. The label is the joint venture of Nathalie Nguyen and her partner Dominic Lopez who vegan exploring the possibilities of shoe design. After many months of research and learning everything relevant that was related to the shoe-making process and business launch, they were discouraged and placed the idea on-hold. About this, Nguyen shared with Nylon magazine that "[their] passion as artists is more in the design realm; what threw [them] off was the manufacturing. It's horrible for the environment."
As the creative started working with 3D design and Lopez was motivated to join her, the two decided to start Happy99, eventually leading to many, high-in-demand digital streetwear fashion collections.
Image Credit: Nathalie Nguyen/@spicy.obj, RYON WU/@RYON01
Key Themes Behind This Trend
- Digital Streetwear Fashion
- Disruptive innovation opportunity: Exploring the possibilities of 3D design and digital manufacturing to create sustainable and high-in-demand streetwear fashion collections.
- Conceptual Fashion Branding
- Disruptive innovation opportunity: Focusing on unique branding strategies that connect with consumers through sustainability and artistic design concepts.
- Vegan Footwear Design
- Disruptive innovation opportunity: Investigating innovative and eco-friendly materials and manufacturing processes to create stylish and sustainable vegan footwear.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Embracing digital design and manufacturing technologies to revolutionize the way fashion brands create and produce sustainable collections.
- 3D Printing
- Disruptive innovation opportunity: Leveraging 3D printing technology to enable customizable and on-demand production of streetwear fashion items.
- Sustainable Fashion
- Disruptive innovation opportunity: Integrating eco-friendly materials and production techniques into the fashion industry to reduce environmental impact and meet consumer demands for sustainability.
