HAPEBEASTS are unique digital files that take the form of 3D animated ape-inspired characters that explore the future of NFTs, fashion and the web. These streetwear-inspired NFTs can be used as avatars online or in the metaverse and they take cues from 90s hip-hop and contemporary high fashion.
Every HAPE image is a digital fashion model made by Digimental founder and artist Matt Sypien, who says "e are the first in the space to truly be building a synergy between fashion and the Metaverse."
The HAPEBEASTS by London design agency Digimental Studios started selling for just $600 each and now, they're being exchanged for over $22,000 on the OpenSea marketplace. Already, luxury fashion labels are approaching the brand for collaborations and four unique HAPE Images have been secured by Paris Hilton's concierge company for mystery clients.
What's Driving This Trend
- Streetwear-inspired Nfts
- Exploring the intersection of digital art, fashion and the web is an opportunity for creating unique collectibles which can be exchanged for significant sums of money.
- Avatar Characters for the Metaverse
- With the rise of virtual spaces, designing unique avatars or digital personas that people can interact with can create new opportunities for businesses to connect with their audience.
- Synergy Between Fashion and the Metaverse
- The combination of the fashion and tech industries, specifically augmented and virtual realities, creates an opportunity for innovative collaborations that can revolutionize both industries.
Who This Affects Most
- Fashion Industry
- Collaborations between luxury fashion labels and digital designers could create a new market of NFT fashion assets that offer luxury value to the wearer and investor alike.
- Art and Design Industry
- The rise of NFTs and virtual spaces is creating new opportunities for artists and designers to showcase and monetize their work in unique ways.
- Tech Industry
- Creating and developing new platforms for digital fashion and virtual spaces is an opportunity for tech companies to expand their offerings and explore the emerging spaces of AR and VR.
