The Debut Akutar Collection is Dropping with Culture-Defining Brands
Laura McQuarrie — April 13, 2022 — Art & Design
References: aku.world & prnewswire
The first Akutar collection is launching in April 2022 and it will share 15,000 unique, 3D avatars launching on the Ethereum blockchain. Aku, the cryptonative NFT character created by artist Micah Johnson, is featured in the collection, along with fashion, sports and streetwear collaborators like Billionaire Boys Club, PUMA, Upscale Vandal and more.
Each of the collaborators will create a handcrafted one-of-one Akutar design within the 15,000 3D avatar collection, and holders will not just get bragging rights to digital assets but also exclusive access to culture-defining experiences, products, and collaborations.
Aku began as an NFT series based on Johnson's experience of hearing a young boy ask if astronauts could be Black. Since then, Aku has been optioned for TV and film projects, and as Johnson says, "Akutars are the next step in Aku's journey and evolving Akuverse."
Each of the collaborators will create a handcrafted one-of-one Akutar design within the 15,000 3D avatar collection, and holders will not just get bragging rights to digital assets but also exclusive access to culture-defining experiences, products, and collaborations.
Aku began as an NFT series based on Johnson's experience of hearing a young boy ask if astronauts could be Black. Since then, Aku has been optioned for TV and film projects, and as Johnson says, "Akutars are the next step in Aku's journey and evolving Akuverse."
Trend Themes
1. NFT Collaborations - The debut of the Akutar NFT collection demonstrates a trend of creating unique, digital assets across multiple industries.
2. 3D Avatars on Blockchain - The release of the Akutar collection showcases the growth of 3D avatars as a popular form of NFTs on the Ethereum blockchain.
3. Exclusive Digital Ownership - The Akutar collection highlights a trend of offering buyers not only digital assets, but also culture-defining experiences, products, and collaborations as part of their exclusive ownership.
Industry Implications
1. Fashion - The involvement of fashion brands like Billionaire Boys Club demonstrates an opportunity for disruptive innovation in creating one-of-a-kind virtual fashion accessories and designs.
2. Sports - The collaboration with PUMA shows potential for disruptive innovation in creating exclusive virtual sports merchandise and experiences on the blockchain.
3. Media and Entertainment - The success of the Akutar character in TV and film projects creates opportunities for disruptive innovation in developing virtual media and entertainment experiences centered around NFTs and blockchain technology.
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