Top 100 Social Media Trends in 2023

From Social Video Creator Tools to Retiree Influencer Houses

— January 28, 2023 — Social Media
The 2023 social media trends range from social video creator tools to retiree influencer houses and encompass various platforms such as Pinterest, TikTok, and more.

The landscape of social media is constantly evolving, and new platforms and features are frequently being introduced. We are likely to see the use of social media for live streaming and video content to grow in popularity. Many platforms, such as Facebook, YouTube, and TikTok, now offer live-streaming capabilities. More and more businesses and individuals are using these features to connect with their audiences in real-time.

Moreover, the use of social media for social activism and advocacy is also likely to be a prominent trend in the coming years. Social media platforms have become an important tool for individuals and organizations to raise awareness and advocate for causes they care about.
6.3
Score
Popularity
Activity
Freshness
100
Value-Focused Gaming Services
Value-Focused Gaming Services
Sony Unveiled Two New Tiers of 'PlayStation Plus' for Subscribers
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99
Retro Game Revitalization Initiatives
Retro Game Revitalization Initiatives
Sony is Building a Game Preservation Team for its Classics
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98
Open-World Creature Collecting Games
Open-World Creature Collecting Games
'Pokémon Legends: Arceus' Reinvents the Series' Formula
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97
Japanese Designer Clothing Giveaways
Japanese Designer Clothing Giveaways
Spotify and NIGO are Giving Away a Collaborative Sweatshirt
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96
Social Media Creator Hubs
Social Media Creator Hubs
Instagram Launches New Educational Feature Called Creator Labs
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95
Wearable Metaverse Initiatives
Wearable Metaverse Initiatives
Snap Has Purchased NextMind to Improve Its 'Spectacles' AR Glasses
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94
In-Game Wallet Solutions
In-Game Wallet Solutions
Stardust Announced the Secure 'Stardust Vault' Web3 Wallet Solution
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93
Productivity-Focused Add-On Apps
Productivity-Focused Add-On Apps
'Heyday' is an Overlay That Assists in Organizing Information
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92
Empowering Jewelry Collabs
Empowering Jewelry Collabs
The ears.lips.face. Jewelry Collab is Exclusive to the NTWRK App
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91
Lifelike Digital Avatar Builders
Lifelike Digital Avatar Builders
Mint Your Digital Twin with Trace Network Lab's 'Buddy'
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90
Voice-Activated Face Filters
Voice-Activated Face Filters
Ministry of Sound Created a Unique Interactive Snapchat Filter
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89
NFT Esports Platforms
NFT Esports Platforms
GameSquare and ARterra Have Announced an Official Collaboration
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88
Branded Green Screen Apps
Branded Green Screen Apps
The Bottega Veneta App is "a Platform for Creative Encounters"
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87
Celebrity-Designed EVs
Celebrity-Designed EVs
Will.i.am Partnered with AMG as a Brand Ambassador and EV Designer
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86
Y2K-Inspired Denim Collections
Y2K-Inspired Denim Collections
COACH Launched a Signature Denim Collection Full of Nostalgia
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85
Short-Form Luxury Series
Short-Form Luxury Series
Saks Teamed Up with Content Creators on TikTok for a Challenge
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84
Ultra-Secure Phone Mounts
Ultra-Secure Phone Mounts
ALL LOCK is the Fastest and Safest Phone Mount Ever Engineered.
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83
Gen Z-Targeted Metaverses
Gen Z-Targeted Metaverses
Inkeverse Launches New Metaverse for Teens, 'The Place'
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82
Workplace-Focused Metaverse Features
Workplace-Focused Metaverse Features
Meta's Newest Update to the Quest is Efficiency-Focused
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81
Collectible Phygital Apparel Tokens
Collectible Phygital Apparel Tokens
adidas Released a Collectible 'Into the Metaverse' Perk
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80
Blockchain Loyalty Programs
Blockchain Loyalty Programs
'Fnatic' Launched a Blockchain-Based Membership System
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79
Adaptable Digital Clothing
Adaptable Digital Clothing
Roblox Released the Layered Clothing Feature to Increase Compatability
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78
Metaverse Insights Initiatives
Metaverse Insights Initiatives
UserTesting Has Debuted New Features for Its Human Insight Platform
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77
Fashion-Focused Creator Events
Fashion-Focused Creator Events
'Instagram IRL' Is a Week-Long Event for Fashion Professionals
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76
Artistic Team-Based Games
Artistic Team-Based Games
Theorycraft Games Announced Loki, a Project Inspired by MOBA Games
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75
AI-Driven Virtual Avatars
AI-Driven Virtual Avatars
Sensorium Announced 'Sensorium Galaxy' with New AI Technology
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74
Artistic Hamburger Competitions
Artistic Hamburger Competitions
HEINZ's is Offering $25,000 Through its Art of the Burger Contest
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73
Virtual Banking Environments
Virtual Banking Environments
The Uni-Verse is a Banking Metaverse for Union Bank of India Clients
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72
Virtual Influencer Collabs
Virtual Influencer Collabs
Pacsun and Miquela are Partnering on Seasonal Social Content
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71
Blind Date App Features
Blind Date App Features
Tinder's New 'Blind Date' Feature Matches Users Following a Questionnaire
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70
Expressive Art Exhibitions
Expressive Art Exhibitions
Derek Alyward Announced the 'Gone Fishing' Exhibit at Eighteen Gallery
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69
Collaborative Supercar Giveaways
Collaborative Supercar Giveaways
McLaren is Giving Away a Rare Supercar at a Week-Long Event
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68
Celebratory NFT Collections
Celebratory NFT Collections
'Eckhaus Latta' Launched the EL10 collection of 3D Fashion NFTs
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67
Virtual Sportswear Ambassadors
Virtual Sportswear Ambassadors
Nikeland on Roblox Lets Players Create Nike-Branded Digital Avatars
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66
Productivity-Focused Design Apps
Productivity-Focused Design Apps
Canva Launches a New Suite of Tools Geared Towards Productivity
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65
Authentic Beauty Activations
Authentic Beauty Activations
e.l.f. Cosmetics Authentically Connects with Gen Z on BeReal
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64
Authenticity-Focused Social Medias
Authenticity-Focused Social Medias
Instagram is Testing 'IG Candid' Inspired by BeReal
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63
Latin American Streetwear Channels
Latin American Streetwear Channels
'Hypebeast' Opened a New Dedicated Media Channel in Brazil
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62
Full-Size Mechanical Keyboards
Full-Size Mechanical Keyboards
Keychron Launched the Q5 96% Customizable Mechanical Keyboard
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61
Social Video Creators Tools
Social Video Creators Tools
Meta Announces the Launch of All New Creators Tools for Reels
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60
Lightweight Full-Body Tracking Wearables
Lightweight Full-Body Tracking Wearables
SlimeVR Launched a CrowdSupply for its Proprietary Device
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59
Online Streaming Lighting Accessories
Online Streaming Lighting Accessories
Razer's 'Key Light Chroma' Delivers Professional Lighting
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58
Phygital Mansion Homes
Phygital Mansion Homes
The MetaReal is a First-of-its-Kind Home with a Direct Digital Counterpart
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57
Image-Generating AI Features
Image-Generating AI Features
TikTok Launched the 'AI Greenscreen' Filter to Generate Images
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56
All-in-One PC Devices
All-in-One PC Devices
HP Launched the 2022 HP Envy 34 with Full Entertainment Capabilities
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55
Social Media-Branded Cosmetics
Social Media-Branded Cosmetics
'ByteDance' Has Launched Its First Perfume Line Named 'EMOTIF'
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54
Exclusive Edible NFTs
Exclusive Edible NFTs
Frank's RedHot Created Its First NFT & Cryptocurrency Called Bonecoin
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53
App-Based Marketing Tips
App-Based Marketing Tips
TikTok Launches the Second Season of its Made for TikTok Series
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52
Social Live Streaming Applications
Social Live Streaming Applications
TikTok is Launching a Monetizable Live Streaming Service
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51
Streamer-Targeted Beverages
Streamer-Targeted Beverages
Leisure's Functional Beverages Support Creativity & Wellness
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50
NFT-Integrated Social Media Profiles
NFT-Integrated Social Media Profiles
A New Twitter Update Allows for Verified NFT Profile Pictures
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49
Motion-Tracking Phone Stands
Motion-Tracking Phone Stands
Sandberg's Latest Phone Mount Uses AI to Track the Video's Subject
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48
Digital Fashion Competitions
Digital Fashion Competitions
ZERO10 is Hosting the 'Open Call' AR Fashion Design Contest
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47
Gen Z-Targeted Creator Applications
Gen Z-Targeted Creator Applications
Yubo Has Debuted the Pixel Reward Program to Pay Its Creators
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46
Social Media NFT Displays
Social Media NFT Displays
Meta Announces Launch of New NFT Showcasing Features for Instagram
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45
Electric Bus American Debuts
Electric Bus American Debuts
Volkswagen Will Show Its ID. Buzz for the First Time at SXSW Austin
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44
Creator Collaboration Menus
Creator Collaboration Menus
The Newest Denny's Menu Items Were Created with TikTok Stars
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43
$75K Dreaming-Pursing Contests
$75K Dreaming-Pursing Contests
Unshackled Wines Debuts The Great Unshackling Project
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42
Social To-Do List Apps
Social To-Do List Apps
Meta's NPE Team Has Launched a New Social Tasking App Called 'Move'
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41
Japanese Handmade Goods
Japanese Handmade Goods
Showcase: Japan is a Virtual Marketplace That Supports Local
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40
Wireless HiFi Speakers
Wireless HiFi Speakers
KEF Announced the LSX II Designer Smart Home Audio System
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39
Dating App Apparel
Dating App Apparel
Bumble Unveils Debut Clothing Collection Called 'Bumble Basics'
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38
Gen Z Book Clubs
Gen Z Book Clubs
TikTok's Official Book Club Builds on the Success of #BookTok
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37
Wireless Full-Body Tracking Devices
Wireless Full-Body Tracking Devices
'Shiftall Inc.' Created 'HaritoraX,' a Wireless VR Body Suit
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36
Stereotype-Fighting Social Platforms
Stereotype-Fighting Social Platforms
The Sunroom App Fills the Gap Between Instagram & OnlyFans
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35
Invite-Only Social Media
Invite-Only Social Media
'Somewhere Good' is a Wellness-Focused Social Media with a Playful Theme
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34
Spontaneous Photo-Sharing Applications
Spontaneous Photo-Sharing Applications
BeReal Prompts Users to Take No-Edits Pictures Daily
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33
Material-Specific Furniture Exhibitions
Material-Specific Furniture Exhibitions
The Radford Gallery Debuts the Hard Knocks Exhibit
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32
Virtual Influencer Metaverses
Virtual Influencer Metaverses
Miquela is Introducing Her Own Community-Building Metaverse, Villa M
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31
Community-Driven NFT Games
Community-Driven NFT Games
'SkyVerse' is an Open World Online Game Based on Blockchain
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30
Unlikely Influencer Doll Parties
Unlikely Influencer Doll Parties
The American Girl Cafe Invites Influencers to Drinks with Dolls
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29
AI-Powered Art Creators
AI-Powered Art Creators
NightCafe Studio Allows Users to Create AI Art with Text Prompts
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28
Content Creator Chocolate Bars
Content Creator Chocolate Bars
Feastables' MrBeast Bar is a Chocolate Bar Rooted in Gamification
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27
Phone-Inspired Card Games
Phone-Inspired Card Games
Game of Phones is a Card Game That Encourages Phone Use
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26
Casual Mobile Game Tournaments
Casual Mobile Game Tournaments
Candy Crush is Celebrating its 10th Anniversary with Rewards
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25
Full-Body Hologram Displays
Full-Body Hologram Displays
The PORTL Epic Allows for Instant Global Interaction Through Holograms
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24
Retiree Influencer Houses
Retiree Influencer Houses
TikTok's Retirement House Stars Older People Creating Youthful Content
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23
Compact Rollable Reusable Straws
Compact Rollable Reusable Straws
Boba Tribe Has Easy-to-Clean Reusable Boba Straws
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22
Semi-Digital Clothing Designs
Semi-Digital Clothing Designs
The FFFACE x FINCH Limited Capsule Showcases Seven Artworks
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21
Metaverse Drag Shows
Metaverse Drag Shows
Queens of the Metaverse is a Mixed-Reality Drag Show
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20
Mechanical Number Pads
Mechanical Number Pads
Keychron Debuted the Q0 Hot-Swappable Numpad with a Sturdy Build
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19
Folding Handheld PCs
Folding Handheld PCs
Penk Chen Showcased the 'Penkesu' Pen Case-Style Portable Computer
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18
Online-Only Value Meals
Online-Only Value Meals
Popeyes Has Launched a Discounted Combo Meal for App or Website Users
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17
NFT-Based Dating Apps
NFT-Based Dating Apps
The 'Lonely Ape Dating Club' is a Dating App for Web3 Enthusiasts
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16
Metaverse Fashion Creators
Metaverse Fashion Creators
Genies Announced the 'Genies Studio' Fashion Creator for Users
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15
Influencer App Releases
Influencer App Releases
weSponsored is Launching a New App to Connect Influencers with Brands
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14
Metaverse-Ready Road Vehicles
Metaverse-Ready Road Vehicles
The Holograktor Has an AR Display and a Remote Control System
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13
Food-Focused Metaverse Platforms
Food-Focused Metaverse Platforms
OneRare Launched the 'Foodverse' to Bridge the Web3 Gap
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12
Gel-Equipped Toy Blasters
Gel-Equipped Toy Blasters
Nerf Announced its First-Ever Gel Pellet-Powered Blaster
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11
Anime-Branded Collectible Figurines
Anime-Branded Collectible Figurines
Funko Announced a New Set of Collectible Hunter x Hunter Toys
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10
Live Streaming Beauty Mirrors
Live Streaming Beauty Mirrors
The Hydro Silk Unfiltered Beauty Mirror Shares Unedited Content
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9
Exclusive Pop Culture Figurines
Exclusive Pop Culture Figurines
Books-A-Million Releases an Exclusive Rose Nylund Funko POP!
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8
12-in-One Screwdrivers
12-in-One Screwdrivers
Linus Media Group Launched its First-Party Screwdriver after Three Years
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7
Lifelike 3D Metaverse Avatars
Lifelike 3D Metaverse Avatars
Meta Launches Updates Improving Its 3D Avatars for Facebook & Insta
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6
Social Media-Integrated Smartglasses
Social Media-Integrated Smartglasses
Meta and 'Ray-Ban Stories' Have Debuted 'Facebook View'
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5
Artistic Dress NFTs
Artistic Dress NFTs
Paco Rabanne's Unwearable Dresses Collection Celebrates Decades of the Runway
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4
Fruit-Themed Dating Apps
Fruit-Themed Dating Apps
Bumble Acquires French Dating App Fruitz To Appeal to Gen Z Daters
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3
Iconic Anime Fashion Series
Iconic Anime Fashion Series
LOEWE and Studio Ghibli Launched the 'Spirited Away' Collection
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2
Self-Expression Encouraging Campaigns
Self-Expression Encouraging Campaigns
GIPHY Has Launched a New Art Installation for Its Campaign
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1
AI Art-Generating Platforms
AI Art-Generating Platforms
'Midjourney' Uses Artificial Intelligence to Create Art off a Prompt
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