GIPHY, the popular online platform for GIF images, has launched 'New Window,' an art installation in New York City. New Window is meant to be a unique GIF-format take on the holiday windows across NYC. Holiday windows are a common trend in cities as they allow for fun, festive experiences without any financial or time commitments.
The New Window installation was designed by Sam Cannon, an artist based in Los Angeles and New York City. This installation is meant to encourage self-expression and inclusion through an immersive, looping experience. The art scene features several panels displaying GIFs of Sam's art creations in a blue-lit room with several other screen panels for added artistic expression. Cannon stated that her inspiration for New Window was the idea of the unknown and the collective loss of control that humans experience.
New Window is available for viewing now, as it opened on December 20th, and it will remain open until January 14th. It is located at 2 Rivington St, New York City.
Image Credit: GIPHY, Sam Cannon
What Makes This Trend Stand Out
- Interactive Art Installations
- There is an opportunity for artists to create unique and interactive art installations that encourage self-expression and inclusivity through unconventional mediums like GIFs.
- Offline Activation Campaigns
- Businesses can create offline activation campaigns that allow consumers to have fun, festive experiences without any financial or time commitments like GIPHY's New Window installation.
- GIF Marketing
- Brands can explore the opportunity of using GIFs as a unique marketing tool to promote their products or services.
Sectors Adopting This
- Art and Design
- Artists and designers can leverage GIFs as a medium to create unique experiences that encourage self-expression and inclusion.
- Retail
- Retailers can explore the opportunity of creating offline activation campaigns and holiday window displays to drive foot traffic and engage their customers.
- Marketing and Advertising
- Brands can explore the opportunity of using GIFs as a unique marketing tool to promote their products or services and create immersive experiences that appeal to their target audience.
