e.l.f. Cosmetics x NYLON Partner for a Miami Art Week Piece
Debra John — December 5, 2025 — Fashion
References: wsouthbeach & elfcosmetics
Miami Art Week serves as the backdrop for the debut of 'Glow Revived: Flavor in Color, Light, and Touch,' a large-scale installation presented by e.l.f. Cosmetics in partnership with NYLON.
Conceived by artists Jules Dudko-Kolodny and Shawn Kolodny and produced in collaboration with experiential studio Kolossal Arts, the piece transforms the W South Beach into an immersive, light-saturated environment. Drawing inspiration from the reflective, high-shine qualities of gloss, the installation creates a surreal visual landscape designed to engage visitors through scale, luminosity, and color.
At the hotel entrance, guests encounter ten illuminated teardrop sculptures—each approximately 10 feet tall—rendered in vivid, glossy hues referencing e.l.f.’s 'Glow Reviver Melting Lip Balm' shades, including 'Wild Cherry,' 'Peach Ring,' 'Strawberry Shortcake,' 'Cotton Candy,' and 'Yummy Gummy.' The experience continues in the garden, where "forty additional teardrop forms, ranging from 4 to 10 feet in height, create a glowing maze that blends light, reflection, and chromatic intensity."
Image Credit: Oscar Jordan / BDG
Conceived by artists Jules Dudko-Kolodny and Shawn Kolodny and produced in collaboration with experiential studio Kolossal Arts, the piece transforms the W South Beach into an immersive, light-saturated environment. Drawing inspiration from the reflective, high-shine qualities of gloss, the installation creates a surreal visual landscape designed to engage visitors through scale, luminosity, and color.
At the hotel entrance, guests encounter ten illuminated teardrop sculptures—each approximately 10 feet tall—rendered in vivid, glossy hues referencing e.l.f.’s 'Glow Reviver Melting Lip Balm' shades, including 'Wild Cherry,' 'Peach Ring,' 'Strawberry Shortcake,' 'Cotton Candy,' and 'Yummy Gummy.' The experience continues in the garden, where "forty additional teardrop forms, ranging from 4 to 10 feet in height, create a glowing maze that blends light, reflection, and chromatic intensity."
Image Credit: Oscar Jordan / BDG
Trend Themes
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Gloss-inspired Art Experiences — Transformative art installations draw on the aesthetic appeal of cosmetic gloss, integrating its reflective qualities into large-scale immersive environments.
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Interactive Light Installations — Engaging audiences through light-saturated environments, these installations disrupt traditional art exhibitions by integrating chromatic and luminous elements.
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Multisensory Design — Experiences are designed to captivate multiple senses simultaneously, using color, light, and scale to create an immersive environment that transcends traditional art forms.
Industry Implications
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Cosmetics and Beauty — The cosmetics industry is finding inspiration in art installations to create immersive brand experiences that blend aesthetics with sensory engagement.
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Experiential Art — Art enthusiasts experience groundbreaking artistic expression through installations that utilize light and color dynamics, fostering a new form of interactive engagement.
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Event Production — The event production sector is revolutionized by collaborations between brands and artists, leading to creative environments that captivate and engage guests.
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