Top 100 Cosmetics Trends in June

From Stretchy Slime Primers to Skin Longevity Systems

— June 29, 2025 — Fashion
The June 2025 cosmetics range showcases a slew of expertly branded and scientifically proven formulations that will certainly delight consumers of all ages and financial capabilities.

Multi-benefit skincare remains extremely popular as brands seek to cater to busy lifestyles — from Timebeam Beauty's NAD+ boosters, which are available in supplement forums and as serums, to U Beauty's Multimodal Sheer Mineral Sunscreen, which also acts as a primer.

In terms of luxury and summer-ready beauty, the June 2025 cosmetics line-up calls attention to The Maker's brand-new Revel Eau de Parfum. Striving to evoke life’s most exuberant milestones, this olfactory experience brings together vibrant tropical accords and refined florals in a chic, vintage-inspired bottle.

Finally, June is considered National Ocean Month, and to mark the occasion, as well as bring awareness to ocean conservation efforts, clean beauty brand Biossance launched a limited-edition Squalane + Omega Repair Cream. Known for its shark-free squalene, the company will also be donating 5% of proceeds to ocean conservation.
8.2
Score
Popularity
Activity
Freshness
100
Ocean-Supporting Repair Creams
Ocean-Supporting Repair Creams
Biossance Launches a Limited-Edition Squalane + Omega Repair Cream
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99
Lip-Focused Cold Sore Treatments
Lip-Focused Cold Sore Treatments
MARK Los Angeles Boasts Its Lip Rescue Serum and Lip Health Balm
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98
Skincare Sunscreen Cosmetics
Skincare Sunscreen Cosmetics
Bliss Block Star Clarifying SPF 30 Has 100% Mineral Sunscreen
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97
Father's Day Grooming Gifts
Father's Day Grooming Gifts
The Next Grooming The Well Groomed Essentials Box is High-Value
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96
Sensitive Scalp Haircare Solutions
Sensitive Scalp Haircare Solutions
Paul Mitchell Clear Has No Dyes or Fragrances
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95
Mood-Altering Automotive Fragrances
Mood-Altering Automotive Fragrances
The BMW Fragrances are Made with Patented Technology
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94
Curated Skincare Discovery Sets
Curated Skincare Discovery Sets
MARK Los Angeles's E.Q. Discovery Set is Travel-Friendly
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93
Pop Icon-Backed Campaigns
Pop Icon-Backed Campaigns
Charli XCX Fronts Valentino's Puffer Gloss Campaign
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92
Inclusive Clinical Skincare
Inclusive Clinical Skincare
Reframe by Savannah James Products are Clinically Researched
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91
Pivoting Low-Cost Razors
Pivoting Low-Cost Razors
Harry’s Plus Razor System Adapts to the Contours of the Face
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90
Innovative Mascara Applicators
Innovative Mascara Applicators
Cleo Represents a Departure from Conventional Mascara Applicators
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89
Summer-Inspired Scent Collections
Summer-Inspired Scent Collections
Moroccanoil Unveils Its Soleil de Tanger and Dahlia Rouge Scents
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88
Hydrating Cleansing Serums
Hydrating Cleansing Serums
The Dermalogica Magnetic[+] Afterglow Cleanser Supports Balanced Skin
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87
Hyper-Personalized Beauty Platforms
Hyper-Personalized Beauty Platforms
Kult App Transforms How Shoppers Find & Buy Products in India
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86
Social Media-Inspired Skincare Bundles
Social Media-Inspired Skincare Bundles
NEUTROGENA® and Ruby Loot Partnered on Three Bundles
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85
Mood-Setting Tropical Note Fragrances
Mood-Setting Tropical Note Fragrances
The Maker Debuts its 'Revel Eau de Parfum'
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84
Tulip-Powered Brightening Serums
Tulip-Powered Brightening Serums
The Black Tulip Regenerative Brightening Serum Uses Exosomes
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83
Multipurpose Beauty Crayons
Multipurpose Beauty Crayons
Make Up For Ever's Artist Color Crayon Sticks Add Color with a Swipe
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82
Plant-Based Clear Skincare Collections
Plant-Based Clear Skincare Collections
MARK Los Angeles Boasts the E.Q. Clear Skin Collection™
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81
Fragrance-Inspired Luxury Cosmetics
Fragrance-Inspired Luxury Cosmetics
Tom Ford's Rose Exposed Eye Colour Quad is Versatile and Bold
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80
At-Home Waxing Solutions
At-Home Waxing Solutions
Schick Hydro Silk Launches a New Pro-Quality Lineup
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79
Customizable Light Therapy Masks
Customizable Light Therapy Masks
Ulike Debuts ReGlow LED Therapy Mask for Pro-Grade Skincare
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78
AI-Generated Nail Polishes
AI-Generated Nail Polishes
Blank Beauty Creates Custom Nail Polish Shades with Stunning Accuracy
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77
Overnight Super-Peptide Serums
Overnight Super-Peptide Serums
No7's Future Renew Uses World-First Tech to Reverse Damage
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76
Floral High-End Makeup Capsules
Floral High-End Makeup Capsules
Chanel Boasts Its Camélia Futura Makeup Collection This Summer
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75
Skin-Caring Deodorants
Skin-Caring Deodorants
Gem's Gem's Skin-Loving Deodorant Features Hyaluronic Acid & Shea Butter
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74
Time-Release Retinol Skincare
Time-Release Retinol Skincare
HydroPeptide's Collagen Reactivate PM Optimizes Collagen Production
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73
Gamer-Approved Soap Products
Gamer-Approved Soap Products
The Dr. Squatch x Minecraft Range Celebrates the Game and Movie
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72
Clinically-Backed Anti-Aging Supplements
Clinically-Backed Anti-Aging Supplements
GliSODin Emerges as a Proven Root-Cause Solution
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71
Vibrant Summer Beauty Collections
Vibrant Summer Beauty Collections
ColourPop x Disney Partner for a Disney Lilo & Stitch Collection
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70
Satirical Skincare Campaigns
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
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69
Tropical Island Fragrances
Tropical Island Fragrances
Clean Classic Tropical Escape is a Limited-Edition Sun-Soaked Scent
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68
Mature Beauty Brand Expansions
Mature Beauty Brand Expansions
Molly Sims’ Yse Beauty Will Launch Nationwide at Sephora in June
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67
Mediterranean Escapism-Inspired Fragrances
Mediterranean Escapism-Inspired Fragrances
Celine's Un Éte Français Eau De Parfum is Ethereal
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66
Mineral SPF Lip Serums
Mineral SPF Lip Serums
BeautyStat's C Lip Serum SPF 30 Pairs Advanced Peptides & L-Ascorbic Acid
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65
Next-Gen Sensual Bodycare
Next-Gen Sensual Bodycare
Mienne's Luxurious Body Care Nourishes Skin and Awakens the Senses
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64
Cult Beauty Retail Partnerships
Cult Beauty Retail Partnerships
Rhode Will Launch at Sephora, Marking Its First Retail Expansion
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63
Next-Gen Peptide Skincare
Next-Gen Peptide Skincare
Parívie by Paris Hilton is Powered by inPHinite Youth Technology
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62
AI-Focused Fragrance Pop-Ups
AI-Focused Fragrance Pop-Ups
iRomaScents and Véronique Gabai are Hosting a Pop-Up in NYC
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61
Retinol-Free Anti-Aging Creams
Retinol-Free Anti-Aging Creams
NUXE's Nuxuriance Ultra The Exceptional Cream Boosts Radiance
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60
Eczema Skincare Campaigns
Eczema Skincare Campaigns
The Cetaphil 'From Scratch to Soothe' Campaign Stars Nara Smith
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59
Probiotic Roll-On Deodorants
Probiotic Roll-On Deodorants
Rollr's Refillable Formula Applies with a Steel or Gemstone Roller
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58
Sensorial Lip Jellies
Sensorial Lip Jellies
SHEGLAM's Hydra Jelly Pocket Lip Jam is Packaged with a Built-In Brush
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57
DIY Fragrance Oils
DIY Fragrance Oils
VedaOils Fragrance Oils Offer Versatile Scents Crafted for DIY Luxury
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56
Treatment-Inspired Regenerative Creams
Treatment-Inspired Regenerative Creams
Laser Regeneration Science Inspired Advanced RGN-6
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55
Celeb Beauty Brand Expansions
Celeb Beauty Brand Expansions
Lady Gaga's Haus Labs Expands to Asia-Pacific Via Sephora
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54
Model-Entrepreneur-Backed Beauty Brands
Model-Entrepreneur-Backed Beauty Brands
Brunel Body Care Debuts as Jasmine Tookes Wellness Brand
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53
All-Asian Beauty Campaigns
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
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52
Budget-Friendly Brightening Serums
Budget-Friendly Brightening Serums
e.l.f. Cosmetics' Vitamin C + E + Ferulic Serum is Accessible
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51
Gum-Like Facial Cleansers
Gum-Like Facial Cleansers
Aprilskin's TXA 99 Dark Spot Bubble Gum Cleanser is Pink and Stretchy
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50
Vegetal Bodycare Collections
Vegetal Bodycare Collections
Bath & Body Works' Off The Vine Fragrance Smells Like Heirloom Tomato
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49
Sensitive-Safe Sunscreens
Sensitive-Safe Sunscreens
Tower 28's SOS FaceGuard SPF 30 is Non-Irritating & Acne-Friendly
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48
Glamorous Beauty Brand Launches
Glamorous Beauty Brand Launches
Amanda Holden Enters the Beauty Market with ALH Beauty Ltd.
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47
Glassy Setting Sprays
Glassy Setting Sprays
The Runway Inspired Pat McGrath's Glass 001 Legendary Glow Setting Spray
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46
Arabian-Inspired Floral Fragrances
Arabian-Inspired Floral Fragrances
Jo Malone's Taif Rose Cologne Intense is Dynamically Layered
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45
Color-Changing Jelly Tints
Color-Changing Jelly Tints
Milk Makeup's pHreeze Cooling Water Jelly Tint May Turn Coral or Pink
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44
Japanese Micro-Spicule Products
Japanese Micro-Spicule Products
YA-MAN Launches the New Medi Lift Needle Lift Collection
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43
Melting Lip Balms
Melting Lip Balms
e.l.f. Cosmetics Has Introduced Its Glow Reviver Melting Lip Balm
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42
Self-Aware Cosmetics Campaigns
Self-Aware Cosmetics Campaigns
Mac Cosmetics Embraces the ‘Nepo Baby’ Narrative in 'Born Famous'
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41
Speedy Wrinkle-Reducing Products
Speedy Wrinkle-Reducing Products
Germaine de Capuccini TIMEXPERT WRINK·LESS Works in 10-Minutes
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40
Mineral SPF Rebrands
Mineral SPF Rebrands
Blue Lizard Sunscreen Launches a New Look and Product Line Ahead of Summer
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39
Youth-Safe Skincare Hubs
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
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38
Guava-Inspired Fragrance Mists
Guava-Inspired Fragrance Mists
Kopari Beauty Includes Pink Guava in Its Fragrance Mist Line
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37
Beauty Hack-Inspired Campaigns
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
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36
Fun-Filled Sunscreen Campaigns
Fun-Filled Sunscreen Campaigns
Supergoop! x Liza Koshy Make SPF Fun with the 'Feel Super' Campaign
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35
Cooling Creamy Lip Oils
Cooling Creamy Lip Oils
Glossier Lip Glaze is Said to Be "the Next-Generation Lip Oil"
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34
Premium Amenity Kit Collections
Premium Amenity Kit Collections
ELIE SAAB x Saudia Airlines Redefine In-Flight Luxury
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33
Jam-Inspired Beauty Products
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
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32
Private-Label Beauty Activations
Private-Label Beauty Activations
CJ Olive Young Spotlights Three Brands During the PGA Tour Event
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31
Saloon-Style Beauty Pop-Ups
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
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30
Mood-Lifting Neurocosmetics
Mood-Lifting Neurocosmetics
Loya's Formulas Address the Physical & Emotional Impacts of Ageing
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29
Skin Longevity Systems
Skin Longevity Systems
Timebeam Beauty Combines Multi-Benefit Skincare and Supplements
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28
Beautifying Berry Smoothies
Beautifying Berry Smoothies
A Fan-Favorite Cosmetic Inspired the ColorPop Strawberry Kiss Smoothie
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27
Stretchy Slime Primers
Stretchy Slime Primers
The HydroSlime Primer by SHEGLAM is Gentle, Bouncy and Jelly-Like
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26
SPF-Primer Hybrids
SPF-Primer Hybrids
U Beauty's Multimodal Sheer Mineral Sunscreen is Protective & Blurring
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25
Customized Summer Essentials
Customized Summer Essentials
FabFitFun x Vacation Inc. Collaborate for a Summer-Inspired Box
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24
Ultra Smoothing Hair Lines
Ultra Smoothing Hair Lines
Wella Professionals' Ultimate Smooth Line Controls Unwanted Frizz
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23
Mexican-Inspired Body Rituals
Mexican-Inspired Body Rituals
Santu's Heritage-Based Body Care Boasts Locally Sourced Botanicals
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22
Fruit-Inspired Cosmetics Collections
Fruit-Inspired Cosmetics Collections
Fenty Beauty + Fenty Skin Unveil the Fresh N Icy Fruitz Line
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21
Premium Anti-Aging Skincare
Premium Anti-Aging Skincare
The CELLCOSMET CELLECTIVE CELLLIFT SERUM-XT is a Powerful Product
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20
Skin Plumping Elixirs
Skin Plumping Elixirs
Neora Debuts its Neo-FILLER Lift + Fill Corrective Elixir for Firm Skin
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19
Refreshing Lip Treatments
Refreshing Lip Treatments
An Icy, Fruity Korean Dessert Inspired Glow Recipe Glass Balm
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18
Summer-Ready Tea-Inspired Fragrances
Summer-Ready Tea-Inspired Fragrances
Bulgari Reimagines Tea-Inspired Scents with Eau Parfumée
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17
Premium Fragrance Collections
Premium Fragrance Collections
Nest New York Debuts Its Voyages by Nest Collection at Harrods
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16
K-Beauty NYC Stores
K-Beauty NYC Stores
Fwee Opens its First U.S. Store in SoHo
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15
Beautifying Self-Care Bundles
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
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14
Summer Pop-Up Spas
Summer Pop-Up Spas
Sisley Paris Brings Botanical Facials and Luxury Skincare to Montauk Yacht Club
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13
Intricately Exquisite Beauty Collections
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
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12
Nostalgic Skincare Campaigns
Nostalgic Skincare Campaigns
Neutrogena Remembers the '90s in a Campaign for Rapid Wrinkle Repair
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11
Efficacy Booster Beauty Devices
Efficacy Booster Beauty Devices
The Renergie Nano Resurfacer Amplifies Cosmetic Penetration
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10
SPF Lip Glosses
SPF Lip Glosses
Supergoop!’s Glow Gloss SPF 40 Lip Balm Boosts Shine & Protection
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9
Multitasking Fragrance Mists
Multitasking Fragrance Mists
Josie Maran Fragrance Mists Nourish Skin and Hair with Argan Oil
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8
Milkshake-Inspired Body Mists
Milkshake-Inspired Body Mists
The Ellis Brooklyn Milkshake Collection Shares a Fruity Floral Trio
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7
Premium Youth Skincare
Premium Youth Skincare
Kinside Supports Gen Alpha with Safe, Simple Skincare Made for Their Age
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6
High-Performance Skin Serums
High-Performance Skin Serums
Province Apothecary Debuts the Illuminating + Radiant Vitamin C Serum
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5
Futuristic Emotive Fragrances
Futuristic Emotive Fragrances
Replica Ideal One Features a Skin Fusion Accord
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4
Luxe Designer Beauty Activations
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
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3
Patisserie-Inspired Beauty Pop-Ups
Patisserie-Inspired Beauty Pop-Ups
Estée Lauder x Ladurée Partner for Sensorial Makeup
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2
Sensory Outdoor Posters
Sensory Outdoor Posters
Billie Introduced its Scratch-and-Sniff OOH Campaign
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1
Youth-Oriented Beauty Branding
Youth-Oriented Beauty Branding
Avatara Represents a Fresh Approach to Skincare
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