Brunel Body Care Debuts as Jasmine Tookes Wellness Brand
Georgia Wray Norsten — May 10, 2025 — Fashion
References: wwd
Brunel body care is the latest beauty venture from model-entrepreneur Jasmine Tookes, who has teamed up with former private equity investor Sabrina Castenfelt to launch a wellness-meets-skin-care line focused on body oils. Rooted in sensorial luxury and performance, the brand debuts with three scented, active-infused oils designed to enhance mood, nourish the skin, and elevate daily routines.
The launch collection includes 'Awakening Body Oil' (brightening and firming), 'Renewal Body Oil' (calming and soothing), and 'Golden Hour Glow Oil' (a shimmering bronzy blend for all skin tones). The oils combine traditional botanical oils like jojoba and castor with antioxidants, vitamins, and custom-developed scents from International Flavors & Fragrances Inc.
Free from sulfates, phthalates, and parabens, Brunel is designed for both efficacy and indulgence. The brand taps into the growing desire for elevated self-care moments with packaging meant to be displayed, not hidden.
Image Credit: WWD
The launch collection includes 'Awakening Body Oil' (brightening and firming), 'Renewal Body Oil' (calming and soothing), and 'Golden Hour Glow Oil' (a shimmering bronzy blend for all skin tones). The oils combine traditional botanical oils like jojoba and castor with antioxidants, vitamins, and custom-developed scents from International Flavors & Fragrances Inc.
Free from sulfates, phthalates, and parabens, Brunel is designed for both efficacy and indulgence. The brand taps into the growing desire for elevated self-care moments with packaging meant to be displayed, not hidden.
Image Credit: WWD
Trend Themes
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Sensorial Luxury in Beauty — The focus on sensorial luxury in beauty products caters to consumers seeking a multisensory experience, paving the way for innovative formulations and packaging designs.
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Botanical Oil Integration — Incorporating traditional botanical oils with modern ingredients addresses consumer demand for natural yet effective products, encouraging a fusion of traditional and contemporary skincare practices.
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Mood-enhancing Beauty Products — The introduction of mood-enhancing beauty products reflects a shift towards holistic wellness, allowing brands to differentiate through experiential and emotional product benefits.
Industry Implications
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Wellness-skincare — The merging of wellness and skincare creates a niche where products can offer both mental and physical rejuvenation, inspiring cross-industry innovation.
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Luxury Beauty Packaging — Luxury beauty packaging becomes a critical touchpoint for brand differentiation, enhancing the product's perceived value and consumer enjoyment.
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Natural Ingredients in Beauty — The rising preference for natural ingredients in beauty allows for disruptive product development focused on sustainability without compromising performance.
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