What is the trend of co-creation in beauty?

Brands are fostering deeper connections by involving influencers and customers in product development from ideation to launch.

What is the trend of transparency in product development?

The demand for more genuine and open brand communication is leading companies to adopt more inclusive and transparent processes.

What is the trend of algae-based skincare?

With its high nutrient content, blue spirulina is becoming a popular ingredient in skincare products aimed at enhancing the skin barrier.

What are the implications for the cosmetics and skincare industry?

As consumers crave personalized and authentic beauty solutions, the industry is rapidly evolving towards more inclusive product development practices.

What are the implications for the influencer partnerships industry?

The shift from traditional endorsement to collaborative creation is redefining the dynamics between brands and influencers.

What are the implications for the clean beauty industry industry?

With a focus on transparency and natural ingredients, the clean beauty segment is thriving by appealing to eco-conscious consumers.

Co-Created Body Oils : Blue Spirulina Body Oil

Co-Created Body Oils

Community-Made Skincare Products Image 1

Volition Beauty's Blue Spirulina Body Oil Was Developed with Bramty Juliette

Laura McQuarrie — April 17, 2025 — Fashion

References: volitionbeauty & cosmeticsdesign

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Volition Beauty collaborated with creator Bramty Juliette to develop a Blue Spirulina Body Oil from ideation to packaging. While some influencer partnerships result in a creator simply putting their name on a product and a marketing push to their large audience, Volition Beauty takes a different approach by inviting creators into all aspects of the process, with their community providing valuable insights and feedback in real-time.

Knowing that Gen Z, in particular, demands transparency and authenticity, the brand wholly embraces a co-creation model. This project was undertaken as part of Volition Beauty's accelerator program.

The Blue Spirulina Body Oil taps into the power of nutrient-dense blue-green microalgae and supports the skin barrier with hero skincare ingredients like niacinamide, salicylic acid, rice protein and oils.

Trend Themes

Co-creation in Beauty — Brands are fostering deeper connections by involving influencers and customers in product development from ideation to launch.
Transparency in Product Development — The demand for more genuine and open brand communication is leading companies to adopt more inclusive and transparent processes.
Algae-based Skincare — With its high nutrient content, blue spirulina is becoming a popular ingredient in skincare products aimed at enhancing the skin barrier.

Industry Implications

Cosmetics and Skincare — As consumers crave personalized and authentic beauty solutions, the industry is rapidly evolving towards more inclusive product development practices.
Influencer Partnerships — The shift from traditional endorsement to collaborative creation is redefining the dynamics between brands and influencers.
Clean Beauty Industry — With a focus on transparency and natural ingredients, the clean beauty segment is thriving by appealing to eco-conscious consumers.

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